Rather than summarize each keynote or session, we’ve distilled the major themes that emerged across the programming — the big conversations that every indie publisher and author should be paying attention to right now.

Theme 1: Rethinking Publishing Models for a Shifting Market

A central thread across the event was clear: publishing success today requires flexibility and innovation.

From hybrid publishing models to strategic partnerships with powerhouse brands like Costco and Scholastic, speakers emphasized the importance of breaking away from rigid corporate molds.

Workshops on succession planning, open access, global market expansion, and creative partnerships highlighted that:

• Indie publishers need to stay nimble and inventive.
• Strategic, mission-aligned collaborations can amplify reach and credibility.
• Publishers should unapologetically lean into their unique business models, brand strengths, and community relationships.

The message was clear: whether you’re a solo author or a midsize press, the path forward demands entrepreneurial thinking and a willingness to experiment.

Theme 2: AI  — Friend, Foe, or Both?

There was no sidestepping it: AI is reshaping the publishing landscape. Conversations focused on how AI can enhance productivity — from manuscript assessments to metadata management — but also on the profound ethical, legal, and cultural questions it raises.

Key takeaways included:

• Tools like Ink Bloom are helping publishers sift through slush piles faster, but human judgment remains irreplaceable.
• Created by Humans is pioneering AI licensing models so authors and publishers can be fairly compensated when AI companies use their work.
• The Authors Guild has introduced the “Human Authored” badge, a certification that signals when a book was written by a human — meeting the growing reader demand for authentic, human-made storytelling.
• Publishers must set clear internal AI use policies and require author disclosure when AI-generated content is involved, ensuring transparency and ethical standards.

As one panelist noted, the publishing world is moving into an era where hybrid human–AI creation will be common, but it’s up to publishers to ensure that human creativity and quality stay at the forefront.

Theme 3: Copyright, Intellectual Freedom & Advocacy 

Maria Palante, President and CEO of the Association of American Publishers, delivered a keynote that reminded attendees of the deep civic responsibilities attached to publishing.

Palante stressed that:

• Copyright is not just a legal formality — it’s an economic right that underpins authors’ and publishers’ livelihoods.
• The First Amendment protects not only speech but also the right to read, publish, and distribute diverse viewpoints.
• Historical efforts to censor or limit access to works are reemerging, requiring publishers to actively defend intellectual freedom.
• The rise of AI models trained on pirated content threatens to undermine human authorship and creativity, making licensing and legal protections more urgent than ever.

Palante’s rallying cry: authors and publishers must advocate fiercely for fair copyright policies, ethical AI practices, and the long-term health of the creative ecosystem.

Theme 4: Expanding Global, Diverse & Sustainable Impact

Many breakout sessions focused on how publishers can broaden their reach and deepen their responsibility — both globally and locally.

Key focus areas included:

• Reaching non-English readers and expanding into international markets.
• Diversifying supply chains and manufacturing options to build resilience.
• Exploring environmentally responsible production methods to reduce publishing’s ecological footprint.
• Securing grant funding, sponsorships, and strategic partnerships to amplify underrepresented voices and tell richer, more inclusive stories.

Forward-looking publishers understand that growth today requires not just chasing sales, but committing to purpose, sustainability, and equity.

Theme 5: Human Connection & Community at the Core

Amid all the talk of AI and efficiency, a consistent refrain emerged: publishing is, at its heart, a human business.

From author branding and book reviews as marketing tools, to networking strategies and public speaking opportunities, the conference emphasized the enduring importance of:

• Building genuine author–reader connections.
• Investing in team development and mentorship to secure the future of the industry.
• Collaborating within the indie publishing community to amplify shared successes.

In a crowded, tech-saturated market, human creativity, authenticity, and community will continue to be key differentiators.

Final Reflection

IBPA Publishing University 2025 was both a reality check and a rallying cry. The publishing world is evolving fast, but at its heart, it remains a space powered by creativity, courage, and community.

At Written Word Media, we were proud to be a sponsor of this year’s event because we echo this sentiment and believe that books are not only a source of creativity and courage but also a powerful force for good. Supporting the authors and publishers who bring those stories into the world is at the heart of what we do, especially by helping them find their readers through effective and data-driven book promotions. We are excited to see how this industry flourishes and to continue empowering authors and publishers to share their stories with the world.

For indie publishers and authors alike, the big takeaway is this:
→ Stay nimble. Stay informed. Stay connected.

The post Key Takeaways from IBPA Publishing University 2025 appeared first on Written Word Media.

In this ultimate 2025 guide, we’ll walk you through everything you need to know from recording options and pricing models, to AI narration and distribution channels so you can confidently make your move into the audiobook market. This post builds on two of our earlier guides from 2021 and 2022, refreshed for 2025 to include the latest tools, AI options, and distribution paths available to indie authors today.

Step 1: Decide How You’ll Produce Your Audiobook

There are three main ways to produce an audiobook:

Option 1: DIY Narration (You Read It Yourself)

Narrating your own book is a popular route for nonfiction authors, where your personal voice adds authenticity. But fiction authors can do this too—just know that accents, pacing, and character voices can require more performance chops.

What you need:

• A quiet recording space

• A quality mic and pop filter (about $100–$200)

• Recording and editing software (Audacity is free!)

• Time. Expect to spend 2–3x your book’s length recording and up to 4x that editing.

Example: A 70,000-word book (~7.5 hours finished) could take 45+ hours total from recording to final mastering.

Option 2: Hire a Professional Narrator

Want a polished, listener-ready audiobook without learning the ropes of sound engineering? A pro narrator might be your best bet.

Where to hire:

• ACX

• Findaway Voices

• Author’s Republic

• Lantern Audio

Typical rates: $225–$400 per finished hour (PFH), depending on narrator experience and platform.

Pro Tip: Some platforms offer royalty share options, where you pay less upfront (or nothing) and split future earnings.

Option 3: Use AI Narration (Yes, It’s a Thing Now)

In 2025, AI-generated narration is becoming a viable, lower-cost option—especially for nonfiction or short-form books.

• Google Play Books AI Narration lets you turn your eBook into an audiobook with text-to-speech tools.

• Apple Books also offers AI narration in select genres, with improving voice quality each year.

• AI narration is fast and affordable (many tools are under $50), but may lack emotional nuance or character voice depth.

Caution for Fiction Authors: If your book includes dialogue, accents, or multiple characters, AI narration might fall flat—stick with human talent.

Step 2: Choose Your Distribution Strategy

Once your audiobook is complete, you’ll need to decide where to sell it. There are two key paths: exclusive vs. wide distribution.

Option A: Exclusive Distribution with ACX (Audible/Amazon/iTunes)

• You’ll earn 40% royalties if you’re exclusive.

• ACX handles everything: production, publishing, and distribution.

• You’ll be locked into a 7-year contract (though some authors have had success opting out after 12 months).

ACX also offers:

• Royalty Share: No upfront cost, split profits with the narrator.

• Royalty Share Plus: Pay a smaller fee upfront, split royalties.

• DIY Option: Narrate yourself and keep full control.

Royalty Breakdown with ACX:

• Exclusive: 40% of retail price

• Non-Exclusive: 25% of retail price

You cannot set your own audiobook price on ACX—Audible determines price based on length.

Option B: Go Wide with Non-Exclusive Distribution

If you want your audiobook available on Spotify, Google Play, Kobo, libraries, and more—you need a non-exclusive distributor.

Top Non-Exclusive Distributors in 2025:

Hybrid Tip: Some authors publish to ACX non-exclusively (25% royalty) and use another distributor (like Findaway) to reach other retailers. This gives you more reach—without leaving money on the table.

Step 3: Set Expectations (Time, Cost, and Royalties)

Here’s what to expect depending on your path:

Don’t forget to promote! Use:

• Your author website

• Your email list

• Audio Thicket (Written Word Media’s audiobook promo service)

• Social media and podcast interviews

Final Thoughts: Which Path is Right for You?

• Bootstrapping a first audiobook? Try narrating it yourself or explore AI.

• Got a budget and want professional polish? Hire a voice actor through ACX or Findaway.

• Want total control and global reach? Go wide with Findaway, Lantern, or Author’s Republic.

• Need help choosing? Reach out to a fellow author or indie publishing group—they’ve likely been in your shoes.

Your Audiobook Journey Awaits

Creating an audiobook may sound intimidating, but in 2025, there’s truly a path for every author and every budget. Whether you’re ready to press record yourself or partner with a pro, the opportunities for reaching more readers—er, listeners—are better than ever.

Still deciding? Drop your questions in the comments or share your audiobook experience—we’d love to hear your story.

The post From Page to Play: Convert Your eBook into an Audiobook in 2025 appeared first on Written Word Media.

In our latest Speaker Series, I had the pleasure of stepping into the spotlight to share what I’ve learned over the past decade about helping authors connect with readers, specifically through the power of email.

During the session, I walked through how to build and grow an email list, covering everything from the very first subscriber to more advanced list-building strategies. In this post, I’m focusing on the fundamentals. I’ll explain why your email list is one of your most valuable assets, how to build momentum without feeling overwhelmed, and how to make list nurturing a natural part of your author routine.

Why Email Marketing?

Email marketing may sound like a buzzword, but it is one of the most effective ways for authors to communicate with readers. Unlike social media, where algorithms determine what your audience sees, email marketing provides a direct line to your readers’ inboxes.

But it’s more than just sending messages—it’s about creating intentional, purposeful communication that drives action.

Here are some key reasons why email marketing remains a cornerstone for authors:

• Daily Habit: Email is one of the most consistent ways to reach readers. Most people check their email multiple times a day.
• Opt-In Marketing: Readers have actively chosen to hear from you, which makes them more likely to engage with your content.
• Direct Access: You control the messaging, the timing, and the content – no algorithm interference.
• Cost-Effective: Email marketing offers one of the highest ROIs of any marketing channel. According to industry data, email marketing can generate a return of $36 for every $1 spent.
• Consistent Communication: A regular cadence of emails helps to build trust, foster connection, and maintain reader interest over time.

Getting Started with Email Marketing: The Basics

Before you dive into email marketing, you need two essential components:

1. Your Email List

Your email list is more than a collection of addresses – it’s a curated group of readers who have given you permission to communicate with them directly. Building this list is the first step, and it requires a clear strategy.

• Who’s on your list? Fans, friends, family, beta readers, and potential readers.
• What do you need to collect? At a minimum, the subscriber’s email address. You can also ask for a first name to make your emails more personal.
• How do you collect emails? Through sign-up forms, lead magnets on your author website, and back matter calls to action.

2. Your ESP (Email Service Provider)

An ESP is the software that allows you to manage your list, send emails, and track performance. Here’s a list of popular ESPs that are well-suited for authors:

• MailerLite
• MailChimp
• ConvertKit
• Substack
• SendFox

Each of these platforms offers free plans that can help authors get started without a major financial commitment.

Step 1: Pick an ESP

So, how do you decide which ESP is right for you? Most of these platforms offer a free plan, so you can test the waters without dipping into your promo budget, but as you get more sophisticated with your email marketing, you’ll likely want to leverage some more premium features. As you can see, most authors that we polled used MailerLite, but every author is different, and you’ll want to see which platform works best for you.

Step 2: Build Your Email List – The Foundation

Before spending a single dollar on advertising, start with a seed list of 20-25 contacts. This initial group will help you get comfortable with sending emails and refining your messaging. Here’s how to get started:

Start Small: The Seed List

• Friends, Family, and Coworkers: Ask close contacts to sign up.
• Beta Readers and Early Fans: These are people who already know and love your work.
• Social Media Followers: Post a sign-up link and encourage your followers to join your list.

Once you’ve established a basic list, commit to sending a regular email at least once a month. Consistency is key in maintaining reader engagement.

Step 3: Create Your Welcome Email – The First Impression

The welcome email is a crucial part of email marketing. It’s your digital handshake – an opportunity to set the tone, introduce yourself, and establish expectations.

What to Include in Your Welcome Email:

• A Warm Greeting: Address the reader by name if possible.
• Introduction: Share a brief story about yourself, your work, and why you write.
• What to Expect: Clearly outline what readers will receive and how often they will hear from you.
• Deliver the Goods: If you promised a lead magnet (free book, chapter, etc.), provide the link.
• Engaging Call to Action: Ask a simple question to prompt a response. This helps to build a connection and maintain deliverability.

Here are some examples of effective welcome emails that check all of the above boxes (in very different ways):

Step 4: Decide When You Will Send

One of the most common email marketing roadblocks for authors? Not knowing when to hit send. To break it down simply, pick a day, any day – just make it consistent.

You don’t have to send an email weekly if that feels overwhelming. Start with a monthly email on the first of every month. Or maybe every other Wednesday. The key is to set a schedule and stick to it. Over time, your readers will come to expect your emails – and you’ll get into the habit of sending.

Not sure what to say every month? Keep it simple. Share what you’re working on, what you’re reading, and any updates about your books. Keep it personal, keep it relevant, and keep showing up.

Step 5: Start Sending On A Schedule

You’ve chosen your sending schedule – now it’s time to actually do it. Start sending – even if your list is tiny. The only way to get comfortable with email marketing is to do it consistently.

Even if you’ve only got five people on your list, you’re not just emailing, you’re training your marketing muscles.

Every message is a chance to connect, refine your voice, and build a habit that’ll pay off when your audience grows. Because it will. And when it does? You’ll be ready.

Step 6: Build Your Email List Further

Once you’ve sent 2-3 emails on a regular schedule, you’re ready to start growing your list. Building your list further is a post in itself, so we’re not diving into all the strategies here today – but trust me, there are plenty.

Want to go deeper? Gold and Platinum Members can access the full recording of the April Speaker Series session. You’ll learn:

• Advanced list-building techniques, including reader magnets and subscriber giveaways.
• How to leverage your book’s back matter to drive sign-ups.
• Best practices for running targeted Facebook Ads to attract new subscribers.

Ready to level up? Upgrade to Premium here.

How Written Word Media Can Help

Ready to take your email marketing to the next level? Written Word Media offers several tailored services to help authors grow and engage their email lists, including:

• Subscriber Surge Giveaways: Attract targeted readers through genre-specific giveaways.
• Reader Reach Facebook Ads: Drive sign-ups through professionally managed ad campaigns.
• Promo Stacks: Include email sign-up CTAs in your eBooks when running Freebooksy, Bargain Booksy, or Red Feather Romance promos.

Final Takeaways

Before pouring money into growing your list, focus on building the habit of consistent communication. Once you’ve developed a rhythm and are comfortable with your email content, then consider exploring more advanced strategies like reader magnets or paid advertising.

• Start Small: A seed list of 20-25 subscribers is plenty for getting started.
• Be Consistent: Establish a regular sending schedule, even if it’s just once a month.
• Nail the Welcome Email: Set the tone, deliver on any promised freebies, and invite interaction.
• Keep It Simple: Don’t overcomplicate your emails. Share what you’re working on, what you’re reading, or what’s coming up next.
• Track Your Progress: Pay attention to open rates, click-through rates, and unsubscribes. You don’t need to obsess over every number, but keeping an eye on trends will help you refine your strategy.

Want More Content Like This?

Register for our next Speaker Series! Each month, we host live Speaker Series sessions with book marketing and self-publishing experts. Anyone can join the live sessions, and Gold & Platinum Members can watch the recordings (including the unabridged version of this invaluable session on email) anytime!

The post Why Every Author Needs an Email List (and How to Build Yours with Confidence) appeared first on Written Word Media.

From clever promo strategies to lessons learned the hard way, we’re shining a light on the real-world tactics authors are using to reach readers, grow their platforms, and get results. You’ll also learn how they’re leveraging Written Word Media products like Freebooksy and Amazon Ads to maximize visibility and build sustainable momentum.

Marketing indie books is rarely a straight line—but with the right mix of experimentation, persistence, and promo tools, you can build momentum over time.

In this edition, we’re featuring Tamara Rose Blodgett, a prolific indie author of dark and genre-blending novels whose journey from Twilight-sparked inspiration to data-driven marketer proves that creative fire and strategic thinking can go hand in hand.

Let’s dive in.

Meet Tamara Rose Blodgett: The Paranormal Plotter Whose Spark Came from a Single Line of Twilight

Tamara Rose Blodgett writes Dark Fantasy, Sci-Fi, Thrillers, PNR, and Dark Romance and with 80 novels published so far, there’s no slowing down for her. She was first influenced by a haunting line from Twilight and has been building supernatural worlds ever since.

“I was inspired by a single line in Twilight, where a villainous Italian vampire tells Edward that Bella’s blood ‘sings to him.’ That one line inspired my first book, Blood Singers, though I published Death Whispers first.”

She generally writes in the morning before noon, Monday through Friday, fueled by the right music—never silence.

“Definitely a certain type of music inspires my writing so much more than a ‘deafening’ silence.”

Marketing Strategy: From Dread to Delight

Tamara’s relationship with book marketing has evolved over the years. What once felt intimidating now sparks creativity.

“It used to be dread, but I’ve recently dove deep and gotten a very good grasp on all-things-marketing. I’m actually enjoying this side of my career—finally!”

She’s a fan of Freebooksy and promo stacks, especially when paired with Amazon Ads.

“I have been a long-time WWM user with Freebooksy and now that ‘stacks’ are available I’m in absolute love! I also use Amazon Ads very religiously. The combo cannot be beat.”

Key Tactics in Play

Here’s what’s working for Tamara right now:

• Email Promotions – Freebooksy continues to be her powerhouse promo tool.
• Promo Stacking – Tamara runs multiple book sets in strategic intervals (books 1–3 in June, 1–7 in August, 4–6 in November), which encourages momentum and “forced buys” in between.
• Amazon Ads – She’s invested significant effort into learning the ropes here—and it’s paying off.
• Soundtrack Writing – Music plays a key role in her creative rhythm, helping her stay inspired and productive.
• Tactics Skipped – She’s opted out of BookBub promos due to high cost and lack of control over ad copy.

“I haven’t bothered with BookBub in a long time because the last promo was expensive and the downloads were around 6K… and I’m not in control of my ad copy—so, no thanks.”

Results: Real Numbers, Long-Term Gains

Tamara doesn’t just rely on gut instinct—she tracks results closely, and the numbers speak volumes.

“My last promo went spectacularly well. I am still making $10–$20 per day nine months after the initial run.”

Her last promo’s results:

Downloads: 4,400 in a 2-day promo window
ROI: 3.6 cents per download
Page Reads: 20% increase within 3 days of the promo
Box Set Wins: Savage 1–3 continues to earn 2–5K page reads per day—months later

“The readers who downloaded it last June are still reading it. It’s been a marvelous return.”

And her March promo for Road Kill MC 1–3 is already showing promise:

“Page reads jumped to 3K per day, up from 1K the prior month.”

“This Is Really Working” Moment

When marketing stops feeling like a mystery and starts feeling like a creative asset? That’s the moment.

“After 3 months of really hard work to learn ads, leveraging AI for both covers, synopses, and ad copy—and whatever innovation I can grab—have inspired me to be even more creative because now I’m more relaxed in the craft.”

Challenges + Lessons Learned

Tamara is candid about her learning curve—especially when it came to Amazon Ads.

“Learning Amazon Ads has been the most challenging part of my [almost 15-year] career.”

And she’s seen the downsides of other promo platforms:

“I have tried everyone. I found their responsiveness to be too slow, too costly, and the ROI wasn’t there. I like Fussy Librarian a lot, but now they collaborate with WWM and that’s been a win.”

What’s Next: The 2025 Line-Up is Already Underway

She’s staying consistent—and playing the long game.

“I’m just writing my final book in the Through Darkness Trilogy, a dark post-apocalyptic thriller with an undertone of romance. I will then write my next preteen novella and my 12th book in the Blood Series for the 2025 line-up.”

Advice for Fellow Indie Authors

If she could do it again…

“I would have started MUCH earlier and not let being intimidated stymie my progress. Marketing isn’t impossible—it just takes time to build knowledge and skill sets. If I can do it—anyone can.”

To authors trying to build readership…

“Write every day. That must be the focus. Nothing compels a reader more than an author who consistently produces engaging work. You can market all you want, you can even have great covers—but diligently writing and producing is what will build readership.”

Tamara’s Verdict

We asked Tamara if she’d recommend Written Word Media to fellow authors:

“100% yes. The very best value out there. Especially now.”

Tamara Rose is a true indie powerhouse—balancing deep creativity with sharp strategy, staying curious, and never losing sight of the reader. From stacks to multi-book sequencing, her approach proves that success comes not just from great ideas, but from persistent execution.

Ready to Build Your Next Promo Stack?

Whether you’re launching your debut or promoting the fifth book in your series, Written Word Media can help you reach the right readers—through targeted email promos, Facebook ads, and more. Schedule your next promotion today.

The post Behind the Pen Case Study: Tamara Rose Blodgett on Finding Creative Spark in Unexpected Places appeared first on Written Word Media.

Writing might be a solitary act, but a great conference can turn your solo mission into a community-powered rocket boost. Whether you’re looking to pitch to agents, soak up craft wisdom, or just hang with your fellow word nerds (our people!), here’s a hand-picked list of upcoming writing conferences for the rest of 2025.

Quick note: This isn’t an exhaustive list (the literary world is wonderfully vast!), so if there’s a conference you love that’s not listed here, we’d love to hear about it. Send us a note at info@writtenwordmedia.com, and we’ll happily consider adding it.

Let’s map out your next literary adventure:

IBPA Publishing University

May 15–17 | Minneapolis-St. Paul, Minnesota
Run by the Independent Book Publishers Association, this event is gold for indie authors and small presses. Expect actionable insights on book marketing, distribution, and the ever-changing publishing landscape.

NonfictioNOW

June 11–13 | Notre Dame, Indiana
Calling all nonfiction writers! This global conference focuses on essays, memoir, journalism, and literary nonfiction. It’s an intellectually rich space where fact meets finesse—and deep conversations happen.

SPS Live London

June 25–26 | South Bank, London
Self-Publishing School’s London conference is all about launching, scaling, and thriving as an indie author. Think practical tools, marketing know-how, and inspiration galore—with a side of tea and Thames views.

HNSNA Conference 2025

June 26–28 | Las Vegas, Nevada
Historical fiction fans, this is your jam. The Historical Novel Society North America’s event features panels, workshops, and bookish camaraderie—all wrapped in a bit of Vegas flair.

Midwest Writers Workshop (MMW25)

July 10–12 | Muncie, Indiana
A staple in the Midwest, this workshop blends top-tier instruction with friendly community vibes. Whether you’re starting your first novel or polishing your tenth, there’s something here for you.

RWA 2025 Annual Conference

July 16–19 | Niagara Falls, Ontario
Romance is in the air—and the water! The Romance Writers of America gather for panels, pitch sessions, and craft talks, all in a breathtaking location that could inspire your next love story.

Writer’s Digest Annual Conference

July 24–27 | Baltimore, Maryland
A flagship event for writers of all stripes. From keynotes to deep-dive workshops and pitch slams, this is where career-minded authors come to level up—and maybe snag that dream agent.

Killer Nashville International Writers’ Conference

August 21–24 | Nashville, Tennessee
For crime, thriller, and mystery writers, Killer Nashville is a must. It’s equal parts networking, craft, and chills—plus, you’ll be in the company of authors who know how to plot a twist.

Craft & Publishing Voyage

August 27–September 3 | London to New York
Set sail with fellow writers on this literary cruise. With a unique mix of craft instruction, publishing advice, and onboard networking, it’s part retreat, part masterclass—at sea!

WriterCon Conference

August 29–September 1 | Oklahoma City, OK
A broad-ranging conference that covers fiction, nonfiction, screenwriting, and everything in between. Expect actionable sessions, publishing tips, and a supportive author community.

NINC (Novelists, Inc.)

September 17–22 | St. Pete Beach, Florida
This conference is for established, career-focused fiction writers. Think next-level marketing strategies, industry insider panels, and tropical beachside networking. (Bring your sunglasses and your elevator pitch!)

Moonlight & Magnolias 2025 Writers Conference

September 25–27 | Norcross, Georgia
Hosted by Georgia Romance Writers, this beloved event blends Southern charm with a sharp focus on publishing and craft. It’s intimate, fun, and full of helpful sessions for all levels.

2025 Colorado Gold Writers Conference

September 26–28 | Aurora, Colorado
Run by Rocky Mountain Fiction Writers, this long-running conference supports fiction writers with pitch appointments, hands-on workshops, and community spirit set against stunning mountain backdrops.

New Frontiers in Writing

September 27–28 | Amarillo, Texas
A newer entry on the scene, this conference is geared toward pushing boundaries—whether it’s through genre, form, or storytelling approach. Ideal for experimental or speculative fiction authors.

Fredericksburg Independent Book Festival

October 4 | Fredericksburg, Virginia
This one-day book fest is part community celebration, part networking event for authors. Set up a booth, meet readers face-to-face, and connect with fellow indies under Virginia’s autumn skies.

Gotham’s Fiction Writers Conference

October 4–5 | Location TBA
Brought to you by Gotham Writers Workshop, this two-day event includes pitch sessions, agent panels, and masterclasses. Perfect for serious fiction writers looking to break in—or break out.

Florida WritersCon 2025

October 17–19 | Orlando/Altamonte Springs, Florida
From beginner workshops to master-level intensives, this con has something for everyone. Expect industry guests, networking events, and plenty of writing-focused energy.

Author Nation

November 3–7 | Las Vegas, Nevada
Author Nation is a celebration of the independent author. You’ll find marketing sessions, tech demos, and loads of opportunities to connect with fellow pros. It’s like a Comic-Con for self-pub!

Pen-Worthy Plans Ahead

Conferences are a great way to fuel your author career, find your people, and get real about your writing goals. Whether you’re seeking craft growth, business savvy, or a new writing tribe, there’s a perfect event for you on this list.

And hey—don’t forget to stack your next promo before or after a conference appearance to keep that momentum going. ( You know who to call. Cough Written Word Media Cough).

Did we miss one? If your favorite conference isn’t listed here—drop us a line at info@writtenwordmedia.com. We’re always looking to support more events that help authors shine.

The post 2025 List of Author Conferences appeared first on Written Word Media.

From clever promo strategies to lessons learned the hard way, we’re shining a light on the real-world tactics authors are using to reach readers, grow their platforms, and get results. You’ll also learn how they’re leveraging Written Word Media products—like Freebooksy, Bargain Booksy, and Reader Reach—to maximize visibility and build sustainable momentum.

Marketing indie books is rarely a straight line—but with the right mix of experimentation, persistence, and promo tools, you can build momentum over time.

In this edition, we’re featuring Charles Brass, a multi-genre indie author who’s turned overnight writing sessions and email promo stacking into a repeatable strategy for growth. From overcoming marketing hesitation to seeing tangible results through various promotions, Charles shares what’s worked, what hasn’t, and what he’s trying next.

Let’s dive in.

Meet Charles Brass: The Night Owl Writer Playing the Long Game

Charles Brass writes science fiction and fantasy during overnight shifts as a hospital imaging technologist just outside Minnesota’s Twin Cities. With 11 novels, 3 novellas, and 4 short stories under his belt, he’s a prolific writer with a clear goal: get his books in front of more readers—one promo at a time.

“Marketing is the tool to get the word out about my excellent, potentially award-winning stories… even if it’s not my favorite part of the job.”

His writing routine is methodical: first drafts on a reMarkable tablet, dictated into WordPerfect, then finalized in Scrivener. That same intentionality now informs his approach to book marketing.

Marketing Strategy: Email Promotions and Consistent Visibility

Charles’s main strategy is rotating his books through email book promotion sites, focusing on exposure rather than instant sales. The platforms he uses include:

• Freebooksy
• Bargain Booksy
• Book Barbarian
• Fussy Librarian
• Book Runes / Book Sends
• KND / Book Gorilla
• NewInBooks & Subscriber Surge Giveaways

He typically stacks promos for a single book either all on one day or across a 2–3 day window, which generates the most free downloads.

“My largest free book promotion gave away 3,000 copies in three days. That generated two five-star reviews—not huge, but it’s a start.”

Key Tactics in Play

• Email Promotions – His #1 visibility driver
• KDP Select Free Days – Used to align with promo timing
• Website & Newsletter – Maintained diligently as an owned channel
• Reader Reach – Testing Facebook ads via Written Word Media’s managed platform
• BookFunnel Teasers – Distributing free samples to attract readers

Though Charles doesn’t use social media, he still maintains a consistent marketing presence by maximizing these tools and focusing on what works best for his time and energy.

Results: Modest Wins That Build Over Time

While he hasn’t had a breakout hit yet, Charles is seeing measurable results, with last month’s results looking like this:

10,000+ Kindle pages read
3,800 total orders (mostly free)
$107 in royalties
2 new 5-star reviews
Increased downloads of teaser content via BookFunnel
A slight uptick in newsletter subscribers

“I’ve heard it takes a reader seeing your book cover seven times before they buy. So that’s the goal—repetition.”

Though reviews and subscriber engagement are still a work in progress, Charles is playing the long game—building visibility through repeated exposure and growing his backlist.

Challenges + Lessons Learned

Marketing Hurdles:

Free downloads don’t always lead to reviews
Giveaways often result in low-quality subscribers
No breakout moment (yet)—just steady progress

Still, Charles sees each experiment as a step forward.

“Fortunately, I have the funds to experiment. I may pay someone to take over my marketing eventually, but for now, I’m learning and trying new things.”

What’s Next: Ads, Audiobooks & AI Tools

Looking ahead, Charles plans to test Reader Reach and Amazon Ads for one title in April. He’s also dabbling in AI-generated art (via Midjourney and DALL-E) to create covers for short stories and is considering building a home recording studio to produce audiobooks.

“I’m rewriting my first novel for a re-release with a sparkling new cover. Still having fun with my reMarkable Paper Pro, too.”

Advice for Fellow Indie Authors

“Start small. Figure out what you enjoy, what works, and see if you can mesh the two. Be prepared to invest some money—and learn the tools that can help you.”

Whether it’s generative art, promo stacking, or newsletter growth, Charles encourages authors to treat marketing as a long-term experiment—and not get discouraged by slow starts.

Charles’s Verdict

“Written Word Media helped me dip my toes into the promotion market. It’s a solid place to start. I plan to continue using the site for many years.”

Ready to Build Your Next Promo Stack?

Whether you’re launching your debut or promoting the fifth book in your series, Written Word Media can help you reach the right readers—through targeted email promos, Facebook ads, and more. Schedule your next promotion today.

The post Behind the Pen Case Study: How Author Charles Brass Uses Email Promotions to Build Long-Term Visibility appeared first on Written Word Media.

Whether you’re a coach, a consultant, a memoirist, or a niche expert with a story to tell, we’re sharing real-world advice to help you rise above the crowd and actually connect with your readers.

Here’s a recap of the key insights from Sarah’s session. Grab your favorite highlighter and notebook — there’s gold in here.

Don’t Start with “Bestseller” as Your Goal

Yes, bestseller status is shiny. But chasing it often leads to short-term, unsustainable strategies. Instead, try to:

• Start with the end in mind. What do you really want your book to do? Generate leads? Build your brand? Get you speaking gigs?

• Write with purpose. Your book isn’t just about you — it’s for your reader. Focus on the transformation you’re offering them.

“Your book might be about you, but it’s not for you.” – Sarah Bean

Know Your Reader — Like, Really Know Them

Spoiler alert: Your reader isn’t everyone.

Move beyond vague demographics. Instead, dig deep:

• What are your readers struggling with?

• Where do they hang out (online and off)?

• What have they tried already that didn’t work?

• How do they talk about their problems?

The better you understand your readers, the more your book will feel like it was written just for them.

Nail Your Hook — Before You Write a Word

Your “hook” is the magnetic message that makes people say, “I need this book.” And it should answer this sequence:

• A: What’s the problem your reader is facing?

• B: What’s your unique solution?

• C: What’s the outcome of the outcome?

For example, a book on financial freedom isn’t just about budgeting — it’s about the freedom to travel, to quit that 9–5, to finally sleep well at night. That’s what you’re really selling.

Use Your Book’s Assets as Sales Tools

It’s not just your content that matters — it’s how you present it.

• Title & Subtitle: Short, memorable, and SEO-friendly.

• Cover: It needs to pop as a thumbnail. Think contrast, clarity, and emotion.

• Table of Contents: Each chapter title should spark curiosity and highlight a benefit.

Your Amazon “Look Inside” preview? That’s prime real estate. Use it to sell the transformation.

Get Platform-Ready: Build Your Author Assets

Want to attract media, endorsements, or influencers? Then prep like the pro you are. Here’s Sarah’s checklist:

Website (even a simple one)
Social media presence
Lead magnet + mailing list
Editorial + reader reviews
Media kit
Videos of you speaking or presenting (yes, even on Zoom!)

Be ready when opportunity knocks — and have your virtual “headshots in the car.”

Leverage Other People’s Audiences

Don’t just build your own audience — borrow others (ethically, of course).

• Create a “dream list” of influencers, podcasters, and community leaders in your niche.

• Follow and engage with them before you pitch.

• Look for ways to offer value (share their content, recommend their work).

• When you reach out, be clear on what you want: a blurb, a podcast invite, a social post.

It’s a long game — relationships come first, the ask comes later.

Final Takeaway: Build First, Then Brag

Authors often think: “Once my book is out, I’ll start marketing.” But your marketing needs to start before the first word is written. Don’t wait for opportunity to knock. Set out the welcome mat. Robert Belle did just that. A numbers guy by trade, Robert is an accountant who dared to do something unexpected — he wrote a book about creativity. His goal? To help other professionals (yes, even the spreadsheet-loving ones) reconnect with their creative spark and let it fuel their careers.

His book, Blow the Lid Off: Reclaim Your Stolen Creativity, Increase Your Income, and Let Your Light Shine!, didn’t just sit quietly on a shelf. Because Robert had put in the prep work — building a website, creating resources, and thinking deeply about his message — he was ready when a major opportunity came calling: a TED Global Talk.

Not just TEDx. The big leagues.

And because he was prepared — because he built it — his talk was selected, went live, and garnered over two million views in its first year. His book sales surged. His inbox started filling up with leads. And most importantly, his message got out there.

The moral of the story? Your book is a calling card. But your brand — your platform, your prep, your perspective — is what opens the door.

So write the book. Build the funnel. Polish the pitch. Even if the “what’s next” feels uncertain.

Because when the moment comes — and it will — you’ll be ready to shine.

Bonus Resource from Sarah

Want to dive deeper? Download the free audiobook version of Self-Promote and Succeed by Book Launchers founder Julie Broad at selfpromoteandsucceed.com/audio.

Want More Content Like This?

Register for our next Speaker Series! Each month we host live Speaker Series sessions with book marketing and self publishing experts. Anyone can join the live sessions and Gold & Platinum Members can watch the recordings any time!

The post How to Stand Out in the Crowded Nonfiction Market appeared first on Written Word Media.

Events like this give us the chance to listen, learn, and share—to hear firsthand what’s working (and what’s not) in the ever-evolving world of publishing. Whether it’s a seasoned pro launching their next bestseller or a debut author diving into book marketing for the first time, these conversations remind us why we do what we do: helping authors reach readers.

If you’re new to Future of Publishing and Writer MBA, think of it as part conference, part intensive training—100% focused on building sustainable author careers. In their keynotes, founders Russell Nohelty and Monica Leonelle reflected on how their niche—direct sales, Kickstarter campaigns, special editions, and other non-traditional strategies—once operated on the fringes of publishing. Now? There’s an entire conference dedicated to these approaches, packed with authors successfully leveraging them.

Let’s be honest—being an author today is both exhilarating and overwhelming. AI is shaking up the industry, direct sales are booming, and marketing strategies are shifting constantly. It’s a lot to navigate. That’s why this conference exists: to cut through the noise and focus on what actually works.

But the real magic? The conversations. The conference was intentionally designed to provide what authors need—other authors sharing real experiences and learnings.

Here are our five biggest takeaways from Future of Publishing / Writer MBA 2025.

1. Special Editions: The Fandom Factor
2. Direct Sales Are Exciting—But Not Straightforward
3. AI: A Tool, Not a Takeover
4. Translations Are an Opportunity—But Not a Shortcut
5. Authors Need Community—Now More Than Ever

1. Special Editions: The Fandom Factor

One of our favorite conversations was about special edition books—because wow, do readers love them! It’s no surprise, the books are beautiful with covers made from luxury materials like velvet or vegan leather. Shiny foil pages, sprayed edges, and full-color illustrations are placed throughout these special books. The books work well as trophies for your Zoom background, conversation starters, and even (gasp) reading! 

From foil stamping and velvet covers to full-page illustrations and leather-bound editions, premium books are more than just a trend—they’re a way to deepen reader loyalty.

There’s a variety of vendors to get these books created. At Future of Publishing, there were a variety of vendors who displayed their ability to make special editions. Specifically Bookvault, The Inkfluence, and IngramSpark all showcased special edition products. Bookvault and IngramSpark help with fulfillment in addition to printing. Better pricing can be gained by using vendors like The Inkfluence, who outsource the production overseas, but the tradeoff is lead time (expect 75+ days from start to finish), and you’ll need to handle fulfillment yourself.

The margins can be higher on these special editions due to the quality of the product and the increase in reader demand. This presents an opportunity for indie authors who are used to razor-thin margins on Print-On-Demand books. 

If you need money to get one of these books printed, Kickstarter is a popular funding option, but results vary, and bringing your own audience is key to making this option work. For authors with a strong fanbase, these special editions can be a fantastic way to increase revenue, but they work best when paired with a strong marketing plan.

2. Direct Sales Are Exciting—But Not Straightforward

There’s no doubt that authors are taking control of their sales like never before. More and more are setting up Shopify stores, running Kickstarters, and building email lists to sell directly to readers. Authors are excited about the benefits of selling directly—they get to keep their customer data and a greater percentage of each sale.

The energy is there, but so are the challenges:

• Many authors struggle with services WooCommerce, Shopify, and Klaviyo—they’re learning as they go and that learning curve can slow down speed-to-market and add monthly costs.
• Reviews on direct sales pages are tricky (Amazon reviews can’t legally be copied to a Shopify store, for example), so authors are sometimes ‘starting over’ with respect to reviews on their direct stores.
• More platforms like Bookvault, Curios, and IngramSpark are stepping up to help authors with the challenges involved in direct sales.

We love seeing this shift, but it’s clear that direct sales require serious organization. Authors are becoming small e-commerce companies and it takes work to get that right. The authors who are thriving here are treating their books like a business—planning ahead, tracking data, and staying laser-focused on what works.

3. AI: A Tool, Not a Takeover

Of course, we had plenty of AI conversations—and the consensus was consistent:

• AI-enabled services for narration and translation should unlock those markets for authors by bringing costs down substantially. Expect more authors to be able to enter foreign markets and release audio in the near future.
• Some authors are experimenting with custom AI assistants (think “Ads Expert GPT” or “Creative GPT” to give multiple perspectives).
• Skepticism is still strong. Most authors aren’t using AI for actual writing, but they are testing it for admin tasks, productivity, and marketing.

Our take? AI can save time—but it won’t replace the human touch that makes books special. The authors who use it best are the ones who know when (and when not) to lean on it.

4. Translations Are an Opportunity—But Not a Shortcut

We had some great discussions about bringing books to international markets, and Melissa Storm gave us the intel on what that actually looks like:

• Germany is the second-largest book market after the U.S. representing a big opportunity—but it is also a competitive market, so make sure to plan marketing in addition to translating your book.
• Spanish translations should target Spain, not Latin America (the dialect differences matter!).
• AI translation tools like ScribeShadow and DeepL are getting better, but human translators are still the gold standard.
• Expect to pay about $.01 to $.05 per word for translation depending on the market.

Our takeaway? Translations can open up new revenue streams—but only if done strategically.  If you want to enter a new market, do so with a plan and intention. Set a budget for the translation, the cover redesign, and the marketing so you set yourself up for success. It’s not a “set it and forget it” process.

5. Authors Need Community—Now More Than Ever

This was, hands down, one of the biggest themes of the event:

• Authors need support. Publishing is overwhelming and often lonely. Sometimes, authors don’t need a new tool—they just need support from their fellow creatives. The conference was a great way for authors to meet each other and find support. There were exercises to help the historically introverted writers find each other and share notes.
• One of the themes of the conference was that each of us has ‘locks’ or problems and that other people have ‘keys’ that can help us. By finding each other, the keys unlock the locks and enable success. 
• The most successful authors we met have accountability groups—just 2-3 trusted peers who can trade notes, share solutions, and help keep themselves on track.
• Writing cohorts and mentorship programs are in demand—authors want structure and support.

This hit home for us. At Written Word Media, we always aim to be more than just a service—we want to be a partner for authors. These conversations reinforced just how important that is.

Spotlight on Free Promos 

At the conference, Ferol Vernon, our COO, delivered an insightful and data-driven talk on “Free Promotions: The Secret Psychological Impact of Zero Cost and Why It Works.” With his signature blend of expertise and approachability, Ferol broke down why the word “free” is far more than just a pricing strategy—it’s a powerful psychological trigger that influences reader behavior in profound ways.

He shared compelling data and real-world case studies from some of the world’s biggest companies, showing how “free” drives profitability for them and relaying how the indie author community can use these same techniques. He spoke about how free book promotions can drive massive downloads, boost an author’s visibility, and create a ripple effect of reviews and long-term sales. Whether you’re launching on Amazon, selling direct, or experimenting with Kickstarter, the psychology behind “free” remains the same—it’s a secret driver for massive attention, drives downloads, and builds long-term reader loyalty.

Final Thoughts

What makes events like this one so special isn’t just the panels or the insights—it’s the conversations.

It’s sitting down with an author who’s feeling stuck and helping them find clarity.

It’s hearing from a writer who used one of our email promotions and finally hit their sales goal.

It’s a reminder that, no matter where you are in your career, you’re not alone in this journey.

The publishing world is changing fast—but with the right knowledge, tools, and community, authors can stay ahead.

Whether you’re:

• Experimenting with AI
• Selling direct to readers
• Scaling your marketing strategy
• Building long-term success

…staying plugged into events like this is key.

And as always, Written Word Media is here to support you.

Our email promotions and ads help authors reach more readers—without the stress. Because in an ocean of books, we want to shine a light on yours.

The post Key Takeaways from Future of Publishing / Writer MBA 2025 appeared first on Written Word Media.

But what does it really mean to be a best-seller? Is there a magic number of copies sold? Does it matter what retailer you sell them through? And is making it onto lists like the New York Times and the Wall Street Journal the ultimate marker of success? Let’s break down how best-seller lists work, why they matter, and—most importantly—how indie authors absolutely have a real shot at reaching this milestone. It’s more attainable (and impactful) than you might think!

Why Best-Seller Lists Are Valuable

Being labeled a best-seller can open doors, from increased visibility to media coverage and invitations to events. It’s a marker of credibility that can resonate with readers, booksellers, and industry professionals. However, not all best-seller statuses are created equal:

• NYT and Other Major Lists: These lists carry cultural cachet and can lead to significant exposure, but they’re not always attainable for indie authors due to their opaque methodologies and reliance on traditional publishing.
• Amazon Best-Seller Lists: These are more accessible and directly tied to sales performance. For indie authors, an Amazon best-seller badge in a specific genre often translates directly to increased sales, more reviews, and higher rankings in search results.

A Brief History of Best-Seller Lists

The concept of best-seller lists dates back to the early 20th century. The New York Times began publishing its Best-Seller list in 1931, which has since become one of the most recognized book rankings in the industry. Over time, other publications introduced their own lists, each with unique methodologies and areas of focus. 

The Wall Street Journal’s list is particularly influential among business authors, while USA Today’s list offers a broad perspective across genres. Additionally, niche lists like those in Shelf Awareness cater specifically to indie authors, and there used to be a romance-specific best-seller list, reflecting the diversity of book markets today.

How Best-Seller Lists Work

Best-seller lists vary widely in how they determine rankings. Here are some key factors to understand:

• Sales Data and Reporting: Different lists compile their rankings from various sources. For example, the NYT gathers data from a select group of bookstores and retailers across the U.S., while Amazon’s best-seller lists are determined hourly based on sales data from their platform. The Wall Street Journal uses NPD BookScan, which tracks sales across multiple retail channels.
• Timing Matters: A concentrated spike in sales during a specific period can dramatically impact your chances of making a list. However, consistent, long-term sales often matter less.
• Curated Categories: Editorial teams at traditional publications often have discretion over which books are included. While this can help filter out books that game the system, it can also mean that indie or genre fiction books may face barriers to entry.
• Diverse Formats: Certain lists account for combined print, digital, and audio sales, while others focus on one format exclusively. For example, the NYT has separate lists for hardcover, paperback, and e-books, whereas Amazon combines formats within its category rankings.

By comparison, Amazon’s best-seller lists are straightforward: rankings are determined hourly based on real-time sales data. This transparency and frequency of updates make Amazon’s lists an excellent benchmark for indie authors.

The Indie Author’s Path to Best-Seller Status

So, you’re an indie author trying to succeed—should the NYT be your ultimate goal? While the prestige is undeniable, achieving this can be challenging due to the list’s opaque criteria and emphasis on traditional publishing channels. However, focusing on becoming a best-seller within a specific Amazon category, or targeting lists like USA Today’s Best-selling Booklist or IndieReader Best-Sellers on Shelf Awareness, can be equally impactful for your career.

• Sales Are Sales: Readers don’t necessarily differentiate between an NYT best-seller and an Amazon best-seller when deciding to buy your book. What matters most is visibility and the quality of your work.
• Targeted Reach: Achieving best-seller status in your Amazon category means you’ve successfully reached your niche audience. These are the readers most likely to buy your book, leave positive reviews, and become loyal fans.
• Accessibility: Unlike the NYT, Amazon’s system allows indie authors to compete on a level playing field. With strategic marketing, even a new author can rise to the top of their genre category.

How Freebooksy and Promo Stacks Can Help

Achieving best-seller status in your Amazon genre category is within reach, and tools like Freebooksy can help you get there. Freebooksy promotes your book to a highly targeted audience of readers who are eager to discover new authors. 

Additionally, utilizing promotional stacks—such as Bargain Booksy, Red Feather Romance, and other free promo services—can amplify your reach, ensuring your book gains the visibility it deserves. These services help create the kind of concentrated sales spike needed to climb the Amazon charts and earn that coveted best-seller badge.

But don’t just take our word for it—hear from authors who’ve seen firsthand how effective Freebooksy and Promo Stacks can be:

“The free book feature ran on day one of my 5-day free promo on Amazon, and the results were amazing! My book was #1 in two of my genre’s free book categories the entire time my promo ran. I had 2,576 ‘purchases’ on the day my feature ran. In the five subsequent days my free book promo ran, I had 1,255 ‘sales,’ which I attribute directly to the feature that ran on day one. Money well spent!”
— Dex Haven, Fantasy/Paranormal Author (Freebooksy)

“This promo stack did everything I was hoping for. My book rose to #1 in its category on Amazon for several days. It was really helpful for getting my book out there to readers and gaining visibility!”
— Daryl Kulak, Thriller Author (Promo Stacks)

Whether you’re launching a new book, reviving an older title, or just looking to expand your readership, Freebooksy and Promo Stacks provide a proven path to success.

Leveraging Your Best-Seller Status

So what do you do once you’ve achieved best-seller status? Here’s how you can leverage this accomplishment to further your career:

• Update Your Book’s Cover and Description: Include the best-seller badge on your book cover and mention your achievement in the description to boost credibility.
• Use in Marketing: Promote your best-seller status on your website, social media, email newsletters, and author bio.
• Pitch to Media and Events: Being a best-seller can help secure interviews, speaking engagements, and collaborations.
• Plan Your Next Launch: A best-seller title can provide momentum for your future books, making it easier to market and sell them.

By strategically leveraging your best-seller status, you can maximize the benefits and set yourself up for long-term success.

Final Thoughts

The dream of becoming a best-seller doesn’t have to hinge on landing a spot on a traditional list like the NYT. For indie authors, success is about reaching your readers, growing your fanbase, and achieving measurable sales milestones. By focusing on your niche and utilizing platforms like Amazon and Freebooksy, you can proudly wear the best-seller badge and enjoy its benefits. So, aim high, but remember: the path to success is as diverse as the stories you tell.

The post How Best-Seller Lists Work: What Indie Authors Need to Know appeared first on Written Word Media.

Whether you’re a debut novelist or a seasoned author, their strategies are designed to help your book stand out in today’s crowded market. Here’s what you need to know!

Why Publicity is One Piece of the Pie

Whether you aim to boost sales, enhance your brand, or secure speaking engagements, publicity works best in tandem with marketing, advertising, and distribution efforts.

Key Takeaway: Publicity isn’t just about selling books—it’s about amplifying your name and message.

Publicity and Digital: Two Sides of the Promotion Coin

The PR by the Book team runs two parallel tracks: traditional publicity and digital outreach. From pitching media outlets to leveraging social platforms, they customize campaigns to fit each book’s unique needs. Their strategy covers everything from print and TV to podcasts, influencers, and Goodreads.

Pro Tip: Start your publicity efforts early! For pre-publication books, aim for six months before the release. Already published? No worries—there are plenty of ways to drum up buzz post-launch.

The Power of Podcasts

Podcasts have become a book promotion powerhouse, combining the storytelling appeal of talk radio with the convenience of on-the-go listening. Niche and genre-specific podcasts can expand your reach. Whether you’re a romance writer or a medical memoirist, there’s a podcast for you.

Success Story: Dr. David Weil’s novel gained exposure on 40 podcasts, reaching over 15 million potential listeners!

Social Media: It’s Not Just About Posts

From creating engaging content to running targeted ad campaigns, social media offers authors endless opportunities. PR by the Book’s campaigns show how a strong presence on platforms like Instagram and TikTok can help authors connect with readers and influencers alike.

Pro Tip: Work with micro-influencers (1K–10K followers) who align with your book’s niche for authentic, impactful engagement.

Leveraging Platforms Like NetGalley and Goodreads

Kimberly shared the benefits of using NetGalley to distribute ARCs (Advance Reader Copies) and generate reviews pre-launch. Goodreads, on the other hand, is a must-claim platform for every author—it’s where readers go to discover, review, and follow their favorite authors.

Hot Tip: Add timely tie-ins to your pitches, such as seasonal themes or trending topics, to grab the media’s attention.

Immersive Storytelling: Make Your Book an Experience

Want your book to stand out in a sea of titles? PR by the Book encourages authors to think outside the box with tools like:

• Interactive Websites: Include maps, character profiles, or exclusive content.
• Book Trailers: Create cinematic videos to capture your story’s essence.
• Social Media Narratives: Post snippets of your book or behind-the-scenes content.

Final Thoughts

The book world is vast and competitive, but with the right strategies, you can carve out your space. Staying nimble and testing new ideas is key.

Want More Content Like This?

Register for our next Speaker Series! Each month we host live Speaker Series sessions with book marketing and self publishing experts. Anyone can join the live sessions and Gold & Platinum Members can watch the recordings any time!

The post How to Create Buzz for Your Book appeared first on Written Word Media.