From clever promo strategies to lessons learned the hard way, we’re shining a light on the real-world tactics authors are using to reach readers, grow their platforms, and get results. You’ll also learn how they’re leveraging Written Word Media products like Freebooksy and Amazon Ads to maximize visibility and build sustainable momentum.

Marketing indie books is rarely a straight line—but with the right mix of experimentation, persistence, and promo tools, you can build momentum over time.

In this edition, we’re featuring Tamara Rose Blodgett, a prolific indie author of dark and genre-blending novels whose journey from Twilight-sparked inspiration to data-driven marketer proves that creative fire and strategic thinking can go hand in hand.

Let’s dive in.

Meet Tamara Rose Blodgett: The Paranormal Plotter Whose Spark Came from a Single Line of Twilight

Tamara Rose Blodgett writes Dark Fantasy, Sci-Fi, Thrillers, PNR, and Dark Romance and with 80 novels published so far, there’s no slowing down for her. She was first influenced by a haunting line from Twilight and has been building supernatural worlds ever since.

“I was inspired by a single line in Twilight, where a villainous Italian vampire tells Edward that Bella’s blood ‘sings to him.’ That one line inspired my first book, Blood Singers, though I published Death Whispers first.”

She generally writes in the morning before noon, Monday through Friday, fueled by the right music—never silence.

“Definitely a certain type of music inspires my writing so much more than a ‘deafening’ silence.”

Marketing Strategy: From Dread to Delight

Tamara’s relationship with book marketing has evolved over the years. What once felt intimidating now sparks creativity.

“It used to be dread, but I’ve recently dove deep and gotten a very good grasp on all-things-marketing. I’m actually enjoying this side of my career—finally!”

She’s a fan of Freebooksy and promo stacks, especially when paired with Amazon Ads.

“I have been a long-time WWM user with Freebooksy and now that ‘stacks’ are available I’m in absolute love! I also use Amazon Ads very religiously. The combo cannot be beat.”

Key Tactics in Play

Here’s what’s working for Tamara right now:

• Email Promotions – Freebooksy continues to be her powerhouse promo tool.
• Promo Stacking – Tamara runs multiple book sets in strategic intervals (books 1–3 in June, 1–7 in August, 4–6 in November), which encourages momentum and “forced buys” in between.
• Amazon Ads – She’s invested significant effort into learning the ropes here—and it’s paying off.
• Soundtrack Writing – Music plays a key role in her creative rhythm, helping her stay inspired and productive.
• Tactics Skipped – She’s opted out of BookBub promos due to high cost and lack of control over ad copy.

“I haven’t bothered with BookBub in a long time because the last promo was expensive and the downloads were around 6K… and I’m not in control of my ad copy—so, no thanks.”

Results: Real Numbers, Long-Term Gains

Tamara doesn’t just rely on gut instinct—she tracks results closely, and the numbers speak volumes.

“My last promo went spectacularly well. I am still making $10–$20 per day nine months after the initial run.”

Her last promo’s results:

Downloads: 4,400 in a 2-day promo window
ROI: 3.6 cents per download
Page Reads: 20% increase within 3 days of the promo
Box Set Wins: Savage 1–3 continues to earn 2–5K page reads per day—months later

“The readers who downloaded it last June are still reading it. It’s been a marvelous return.”

And her March promo for Road Kill MC 1–3 is already showing promise:

“Page reads jumped to 3K per day, up from 1K the prior month.”

“This Is Really Working” Moment

When marketing stops feeling like a mystery and starts feeling like a creative asset? That’s the moment.

“After 3 months of really hard work to learn ads, leveraging AI for both covers, synopses, and ad copy—and whatever innovation I can grab—have inspired me to be even more creative because now I’m more relaxed in the craft.”

Challenges + Lessons Learned

Tamara is candid about her learning curve—especially when it came to Amazon Ads.

“Learning Amazon Ads has been the most challenging part of my [almost 15-year] career.”

And she’s seen the downsides of other promo platforms:

“I have tried everyone. I found their responsiveness to be too slow, too costly, and the ROI wasn’t there. I like Fussy Librarian a lot, but now they collaborate with WWM and that’s been a win.”

What’s Next: The 2025 Line-Up is Already Underway

She’s staying consistent—and playing the long game.

“I’m just writing my final book in the Through Darkness Trilogy, a dark post-apocalyptic thriller with an undertone of romance. I will then write my next preteen novella and my 12th book in the Blood Series for the 2025 line-up.”

Advice for Fellow Indie Authors

If she could do it again…

“I would have started MUCH earlier and not let being intimidated stymie my progress. Marketing isn’t impossible—it just takes time to build knowledge and skill sets. If I can do it—anyone can.”

To authors trying to build readership…

“Write every day. That must be the focus. Nothing compels a reader more than an author who consistently produces engaging work. You can market all you want, you can even have great covers—but diligently writing and producing is what will build readership.”

Tamara’s Verdict

We asked Tamara if she’d recommend Written Word Media to fellow authors:

“100% yes. The very best value out there. Especially now.”

Tamara Rose is a true indie powerhouse—balancing deep creativity with sharp strategy, staying curious, and never losing sight of the reader. From stacks to multi-book sequencing, her approach proves that success comes not just from great ideas, but from persistent execution.

Ready to Build Your Next Promo Stack?

Whether you’re launching your debut or promoting the fifth book in your series, Written Word Media can help you reach the right readers—through targeted email promos, Facebook ads, and more. Schedule your next promotion today.

The post Behind the Pen Case Study: Tamara Rose Blodgett on Finding Creative Spark in Unexpected Places appeared first on Written Word Media.

Think of them as your book’s online dating profile. If something feels off—whether it’s the wrong “vibe” or mismatched expectations—your reader will swipe left faster than you can say once upon a time.

So how do you make sure your book connects with the right readers? Let’s dig into the factors that make a book cover and blurb convert—and how to avoid the biggest mistakes many authors make.

First Things First: Genre is Everything

Here’s the deal: your book cover and blurb must align with your genre. This is non-negotiable.

Readers are savvy. They know what to expect from a fantasy novel versus a cozy mystery. If your book doesn’t look like it belongs in their favorite category, they’ll move on—no matter how brilliant your writing is.

Genre Breakdown: What Should Your Book Look and Sound Like?

Let’s break this down with some easy-to-follow guidelines for a variety of genres.

Fantasy

Cover: Bold, epic fonts. Dark moody colors, dragons, swords, magical symbols, cloaked figures. Think quests, kingdoms, and ancient relics.

Blurb Language: The language in a fantasy novel blurb should be immersive, evocative, and compelling—drawing the reader into the world of the story while highlighting the stakes and conflicts.

Here’s how to approach it:

• Use vivid, atmospheric language.
• Lean into the lore—readers love a well-built world.
• Highlight the central conflict, especially if it involves power, prophecy, or peril.

Sample phrases:

• “A kingdom on the brink of war,”
• “an ancient power awakens,”
• “a reluctant hero must rise.”

Mystery/Thriller

Cover: Dark, minimalist, sharp fonts. Shadows, fog, clues, sometimes stark pops of color. Red string and corkboard energy.

Blurb Language: In mystery and thriller blurbs, tension is everything. You’re setting up intrigue and suspense, so your language should be crisp, punchy, and full of unanswered questions.

Here’s how to approach it:

• Emphasize urgency and stakes.
• Introduce the central puzzle or crime.
• Tease, don’t tell—leave the reader hungry for resolution.

Sample phrases:

• “A chilling murder,”
• “a detective racing against time,”
• “a dark secret uncovered.”

Romance

Cover: Bright, illustrated, or intimate photographic covers are popular across many romance subgenres. Soft pastels tend to signal sweet or wholesome romance, while deep reds, rich tones, and moodier lighting often hint at steamier reads.

Blurb Language: Romance blurbs should be emotional and evocative, capturing the chemistry, conflict, and connection between your protagonists. Whether you’re writing sweet or spicy, the focus is on feelings.

Here’s how to approach it:

• Highlight the emotional journey.
• Spotlight what brings the couple together—and what could keep them apart.
• Give a hint of heat (or heart).

Sample phrases:

• “A heartwarming story of second chances,”
• “their chemistry was undeniable,”
• “a love neither expected.”

Note: Romance is a broad genre with many beloved subgenres—romantic comedies, mafia romance, historical romance, dark romance, LGBTQ+ romance, and more. Each has its own visual and tonal language. A cartoon heart on a rom-com might charm readers, but it would confuse fans expecting high-stakes passion or taboo tropes. Always research your specific subgenre to make sure your cover and blurb speak directly to that audience.

Horror

Cover: Dark, eerie tones with creepy fonts. Imagery like foggy forests, haunted houses, ominous shadows, and unsettling silhouettes.

Blurb Language: Horror blurbs should evoke dread and curiosity. They play with fear—of the unknown, the supernatural, or the human psyche—and tease the horrors waiting within the pages.

Here’s how to approach it:

• Set a foreboding tone from the start.
• Use sensory, unsettling details.
• Leave the reader wondering what lies beneath the surface.

Sample phrases:

• “A town gripped by terror,”
• “a secret buried deep—and dying to be found,”
• “she never should have opened the door.”

Science Fiction (Sci-Fi)

Cover: Futuristic fonts, spaceships, galaxies, advanced tech. Blue, black, metallic tones. Expect stars, circuits, and speculation.

Blurb Language: Sci-fi blurbs should balance world-building with human stakes. Whether you’re exploring distant galaxies or future Earth, keep the language forward-thinking and high-stakes.

Here’s how to approach it:

• Advanced technology, alien civilizations, time travel, or dystopian futures.
• Big ideas: survival, identity, rebellion, innovation.
• Grounded characters facing cosmic consequences.

Sample phrases:

• “In a world where AI rules,”
• “the last hope for humanity,”
• “a mission to save the future.”

Young Adult (YA)

Cover: Bright, dynamic, sometimes illustrated. Often character-driven, with a teen protagonist front and center. Expect energy and emotion.

Blurb Language: YA blurbs should reflect the immediacy of teen life—emotions that feel larger than life, with a voice that’s fresh, authentic, and accessible.

Here’s how to approach it:

• Themes of identity, growth, or rebellion.
• Firsts—first love, first heartbreak, first major choices.
• A clear personal or external challenge the protagonist must face.

Sample phrases:

• “A coming-of-age story,”
• “first love, first heartbreak,”
• “one girl’s fight to change her world.”

Children’s

Cover: Colorful, whimsical, and full of charm. Large fonts, cute characters, animals, fun illustrations that spark curiosity and joy.

Blurb Language: For children’s books, blurbs should be simple, cheerful, and imaginative. Whether the book is educational or entertaining (or both), speak to the sense of wonder and fun.

Here’s how to approach it:

• Address the reader or parent directly.
• Emphasize learning, adventure, or bedtime snuggles.
• Keep the tone light, warm, and full of joy.

Sample phrases:

• “A delightful adventure for little ones,”
• “perfect for bedtime,”
• “teaching kindness and courage.”

Cookbooks

Cover: Clean, crisp, with mouth-watering food photography. Minimalist titles, inviting layouts, and a dash of delicious design.

Blurb Language: Cookbooks blurbs should be practical and enticing—highlighting ease, flavor, and the type of cook who’ll benefit from the recipes inside.

Here’s how to approach it:

• What kind of meals or cuisine it focuses on.
• The skill level required.
• What makes this cookbook stand out (speed? health? comfort food?).

Sample phrases:

• “Easy weeknight dinners,”
• “a step-by-step guide to delicious meals,”
• “perfect for home cooks of all levels.”

Self-Help & How-To

Cover: Minimalist, bold titles with a calm, inviting color palette. Clean lines and clarity that speak to personal growth.

Blurb Language: Whether it’s mindset, money, or mastering a skill, these blurbs should be motivational, actionable, and full of promise. Think results-oriented, but still grounded in empathy.

Here’s how to approach it:

• Clearly state the transformation or benefit.
• Offer a glimpse of the method or approach.
• Speak directly to the reader’s needs or aspirations.

Sample phrases:

• “Learn how to transform your life,”
• “practical tips for daily success,” 
• “a guide to better living.”

 Historical Fiction

Cover: Elegant fonts, vintage color palettes, textured backgrounds. Often features period-appropriate imagery like old letters, war relics, or classic silhouettes.

Blurb Language: Historical fiction blurbs should blend emotion with authenticity—transporting readers to another time while connecting them with the characters’ emotional journeys.

Here’s how to approach it:

• Specify the time period and setting.
• Introduce the protagonist’s personal struggle.
• Weave in real events or cultural moments when possible.

Sample phrases:

• “A sweeping tale set in [era],”
• “a forbidden love during wartime,”
• “a journey through history’s darkest hours.”

Why Genre Research is Your Secret Weapon

Before you hit publish, study the bestsellers in your category. Your goal is to blend in enough to meet reader expectations but stand out just enough to grab attention.

Questions to ask as you research:

• What do the top book covers in my genre look like?
• What kinds of words and phrases keep appearing in the blurbs?
• What emotions or promises are these covers and blurbs conveying?
• If my book were sitting on a shelf next to these, would it look like it belongs?

The Book Cover and Blurb Alignment Checklist

Here’s a quick checklist to review before you publish:

• Cover Design: Does your design clearly signal your genre?
• Blurb Language: Are you using genre-specific phrases and themes readers expect?
• Tone: Does your book match the emotional journey your readers are craving?
• Comparison: Can you say, “If you like [genre], you’ll love this book”?

If you can confidently say “yes” to all of the above, you’re on the right track.

Tools to Help You Get It Right

If this all feels like a lot, you’re not alone. Many authors struggle to nail down the right look and feel, especially on their first book or when trying a new genre.

That’s why Written Word Media offers tools like:

• Email promotions to get your book in front of readers looking for exactly your genre.
• Reader Reach Ads to target readers who already love books like yours.

And suppose you’re launching a new book and want expert guidance on everything from genre positioning to promo strategy. In that case, our NewInBooks Book Launch Packages give you a dedicated launch specialist to help every step of the way. Because you should be writing—not guessing at cover design trends.

Final Thoughts: The Reader Is Ready—Are You?

You’ve done the hardest part—writing a book worth reading. Now, make sure readers can recognize that it’s for them.

Click-worthy covers and blurbs aren’t about tricking readers. They’re about making sure the right readers find you.

When your book looks and sounds like it belongs, readers are far more likely to give it a shot—and click that magic “Buy Now” button.

The post The Click Factor: What Makes a Book Cover and Blurb Convert? appeared first on Written Word Media.

Writing might be a solitary act, but a great conference can turn your solo mission into a community-powered rocket boost. Whether you’re looking to pitch to agents, soak up craft wisdom, or just hang with your fellow word nerds (our people!), here’s a hand-picked list of upcoming writing conferences for the rest of 2025.

Quick note: This isn’t an exhaustive list (the literary world is wonderfully vast!), so if there’s a conference you love that’s not listed here, we’d love to hear about it. Send us a note at info@writtenwordmedia.com, and we’ll happily consider adding it.

Let’s map out your next literary adventure:

IBPA Publishing University

May 15–17 | Minneapolis-St. Paul, Minnesota
Run by the Independent Book Publishers Association, this event is gold for indie authors and small presses. Expect actionable insights on book marketing, distribution, and the ever-changing publishing landscape.

NonfictioNOW

June 11–13 | Notre Dame, Indiana
Calling all nonfiction writers! This global conference focuses on essays, memoir, journalism, and literary nonfiction. It’s an intellectually rich space where fact meets finesse—and deep conversations happen.

SPS Live London

June 25–26 | South Bank, London
Self-Publishing School’s London conference is all about launching, scaling, and thriving as an indie author. Think practical tools, marketing know-how, and inspiration galore—with a side of tea and Thames views.

HNSNA Conference 2025

June 26–28 | Las Vegas, Nevada
Historical fiction fans, this is your jam. The Historical Novel Society North America’s event features panels, workshops, and bookish camaraderie—all wrapped in a bit of Vegas flair.

Midwest Writers Workshop (MMW25)

July 10–12 | Muncie, Indiana
A staple in the Midwest, this workshop blends top-tier instruction with friendly community vibes. Whether you’re starting your first novel or polishing your tenth, there’s something here for you.

RWA 2025 Annual Conference

July 16–19 | Niagara Falls, Ontario
Romance is in the air—and the water! The Romance Writers of America gather for panels, pitch sessions, and craft talks, all in a breathtaking location that could inspire your next love story.

Writer’s Digest Annual Conference

July 24–27 | Baltimore, Maryland
A flagship event for writers of all stripes. From keynotes to deep-dive workshops and pitch slams, this is where career-minded authors come to level up—and maybe snag that dream agent.

Killer Nashville International Writers’ Conference

August 21–24 | Nashville, Tennessee
For crime, thriller, and mystery writers, Killer Nashville is a must. It’s equal parts networking, craft, and chills—plus, you’ll be in the company of authors who know how to plot a twist.

Craft & Publishing Voyage

August 27–September 3 | London to New York
Set sail with fellow writers on this literary cruise. With a unique mix of craft instruction, publishing advice, and onboard networking, it’s part retreat, part masterclass—at sea!

WriterCon Conference

August 29–September 1 | Oklahoma City, OK
A broad-ranging conference that covers fiction, nonfiction, screenwriting, and everything in between. Expect actionable sessions, publishing tips, and a supportive author community.

NINC (Novelists, Inc.)

September 17–22 | St. Pete Beach, Florida
This conference is for established, career-focused fiction writers. Think next-level marketing strategies, industry insider panels, and tropical beachside networking. (Bring your sunglasses and your elevator pitch!)

Moonlight & Magnolias 2025 Writers Conference

September 25–27 | Norcross, Georgia
Hosted by Georgia Romance Writers, this beloved event blends Southern charm with a sharp focus on publishing and craft. It’s intimate, fun, and full of helpful sessions for all levels.

2025 Colorado Gold Writers Conference

September 26–28 | Aurora, Colorado
Run by Rocky Mountain Fiction Writers, this long-running conference supports fiction writers with pitch appointments, hands-on workshops, and community spirit set against stunning mountain backdrops.

New Frontiers in Writing

September 27–28 | Amarillo, Texas
A newer entry on the scene, this conference is geared toward pushing boundaries—whether it’s through genre, form, or storytelling approach. Ideal for experimental or speculative fiction authors.

Fredericksburg Independent Book Festival

October 4 | Fredericksburg, Virginia
This one-day book fest is part community celebration, part networking event for authors. Set up a booth, meet readers face-to-face, and connect with fellow indies under Virginia’s autumn skies.

Gotham’s Fiction Writers Conference

October 4–5 | Location TBA
Brought to you by Gotham Writers Workshop, this two-day event includes pitch sessions, agent panels, and masterclasses. Perfect for serious fiction writers looking to break in—or break out.

Florida WritersCon 2025

October 17–19 | Orlando/Altamonte Springs, Florida
From beginner workshops to master-level intensives, this con has something for everyone. Expect industry guests, networking events, and plenty of writing-focused energy.

Author Nation

November 3–7 | Las Vegas, Nevada
Author Nation is a celebration of the independent author. You’ll find marketing sessions, tech demos, and loads of opportunities to connect with fellow pros. It’s like a Comic-Con for self-pub!

Pen-Worthy Plans Ahead

Conferences are a great way to fuel your author career, find your people, and get real about your writing goals. Whether you’re seeking craft growth, business savvy, or a new writing tribe, there’s a perfect event for you on this list.

And hey—don’t forget to stack your next promo before or after a conference appearance to keep that momentum going. ( You know who to call. Cough Written Word Media Cough).

Did we miss one? If your favorite conference isn’t listed here—drop us a line at info@writtenwordmedia.com. We’re always looking to support more events that help authors shine.

The post 2025 List of Author Conferences appeared first on Written Word Media.

From clever promo strategies to lessons learned the hard way, we’re shining a light on the real-world tactics authors are using to reach readers, grow their platforms, and get results. You’ll also learn how they’re leveraging Written Word Media products—like Freebooksy, Bargain Booksy, and Reader Reach—to maximize visibility and build sustainable momentum.

Marketing indie books is rarely a straight line—but with the right mix of experimentation, persistence, and promo tools, you can build momentum over time.

In this edition, we’re featuring Charles Brass, a multi-genre indie author who’s turned overnight writing sessions and email promo stacking into a repeatable strategy for growth. From overcoming marketing hesitation to seeing tangible results through various promotions, Charles shares what’s worked, what hasn’t, and what he’s trying next.

Let’s dive in.

Meet Charles Brass: The Night Owl Writer Playing the Long Game

Charles Brass writes science fiction and fantasy during overnight shifts as a hospital imaging technologist just outside Minnesota’s Twin Cities. With 11 novels, 3 novellas, and 4 short stories under his belt, he’s a prolific writer with a clear goal: get his books in front of more readers—one promo at a time.

“Marketing is the tool to get the word out about my excellent, potentially award-winning stories… even if it’s not my favorite part of the job.”

His writing routine is methodical: first drafts on a reMarkable tablet, dictated into WordPerfect, then finalized in Scrivener. That same intentionality now informs his approach to book marketing.

Marketing Strategy: Email Promotions and Consistent Visibility

Charles’s main strategy is rotating his books through email book promotion sites, focusing on exposure rather than instant sales. The platforms he uses include:

• Freebooksy
• Bargain Booksy
• Book Barbarian
• Fussy Librarian
• Book Runes / Book Sends
• KND / Book Gorilla
• NewInBooks & Subscriber Surge Giveaways

He typically stacks promos for a single book either all on one day or across a 2–3 day window, which generates the most free downloads.

“My largest free book promotion gave away 3,000 copies in three days. That generated two five-star reviews—not huge, but it’s a start.”

Key Tactics in Play

• Email Promotions – His #1 visibility driver
• KDP Select Free Days – Used to align with promo timing
• Website & Newsletter – Maintained diligently as an owned channel
• Reader Reach – Testing Facebook ads via Written Word Media’s managed platform
• BookFunnel Teasers – Distributing free samples to attract readers

Though Charles doesn’t use social media, he still maintains a consistent marketing presence by maximizing these tools and focusing on what works best for his time and energy.

Results: Modest Wins That Build Over Time

While he hasn’t had a breakout hit yet, Charles is seeing measurable results, with last month’s results looking like this:

10,000+ Kindle pages read
3,800 total orders (mostly free)
$107 in royalties
2 new 5-star reviews
Increased downloads of teaser content via BookFunnel
A slight uptick in newsletter subscribers

“I’ve heard it takes a reader seeing your book cover seven times before they buy. So that’s the goal—repetition.”

Though reviews and subscriber engagement are still a work in progress, Charles is playing the long game—building visibility through repeated exposure and growing his backlist.

Challenges + Lessons Learned

Marketing Hurdles:

Free downloads don’t always lead to reviews
Giveaways often result in low-quality subscribers
No breakout moment (yet)—just steady progress

Still, Charles sees each experiment as a step forward.

“Fortunately, I have the funds to experiment. I may pay someone to take over my marketing eventually, but for now, I’m learning and trying new things.”

What’s Next: Ads, Audiobooks & AI Tools

Looking ahead, Charles plans to test Reader Reach and Amazon Ads for one title in April. He’s also dabbling in AI-generated art (via Midjourney and DALL-E) to create covers for short stories and is considering building a home recording studio to produce audiobooks.

“I’m rewriting my first novel for a re-release with a sparkling new cover. Still having fun with my reMarkable Paper Pro, too.”

Advice for Fellow Indie Authors

“Start small. Figure out what you enjoy, what works, and see if you can mesh the two. Be prepared to invest some money—and learn the tools that can help you.”

Whether it’s generative art, promo stacking, or newsletter growth, Charles encourages authors to treat marketing as a long-term experiment—and not get discouraged by slow starts.

Charles’s Verdict

“Written Word Media helped me dip my toes into the promotion market. It’s a solid place to start. I plan to continue using the site for many years.”

Ready to Build Your Next Promo Stack?

Whether you’re launching your debut or promoting the fifth book in your series, Written Word Media can help you reach the right readers—through targeted email promos, Facebook ads, and more. Schedule your next promotion today.

The post Behind the Pen Case Study: How Author Charles Brass Uses Email Promotions to Build Long-Term Visibility appeared first on Written Word Media.

Whether you’re a coach, a consultant, a memoirist, or a niche expert with a story to tell, we’re sharing real-world advice to help you rise above the crowd and actually connect with your readers.

Here’s a recap of the key insights from Sarah’s session. Grab your favorite highlighter and notebook — there’s gold in here.

Don’t Start with “Bestseller” as Your Goal

Yes, bestseller status is shiny. But chasing it often leads to short-term, unsustainable strategies. Instead, try to:

• Start with the end in mind. What do you really want your book to do? Generate leads? Build your brand? Get you speaking gigs?

• Write with purpose. Your book isn’t just about you — it’s for your reader. Focus on the transformation you’re offering them.

“Your book might be about you, but it’s not for you.” – Sarah Bean

Know Your Reader — Like, Really Know Them

Spoiler alert: Your reader isn’t everyone.

Move beyond vague demographics. Instead, dig deep:

• What are your readers struggling with?

• Where do they hang out (online and off)?

• What have they tried already that didn’t work?

• How do they talk about their problems?

The better you understand your readers, the more your book will feel like it was written just for them.

Nail Your Hook — Before You Write a Word

Your “hook” is the magnetic message that makes people say, “I need this book.” And it should answer this sequence:

• A: What’s the problem your reader is facing?

• B: What’s your unique solution?

• C: What’s the outcome of the outcome?

For example, a book on financial freedom isn’t just about budgeting — it’s about the freedom to travel, to quit that 9–5, to finally sleep well at night. That’s what you’re really selling.

Use Your Book’s Assets as Sales Tools

It’s not just your content that matters — it’s how you present it.

• Title & Subtitle: Short, memorable, and SEO-friendly.

• Cover: It needs to pop as a thumbnail. Think contrast, clarity, and emotion.

• Table of Contents: Each chapter title should spark curiosity and highlight a benefit.

Your Amazon “Look Inside” preview? That’s prime real estate. Use it to sell the transformation.

Get Platform-Ready: Build Your Author Assets

Want to attract media, endorsements, or influencers? Then prep like the pro you are. Here’s Sarah’s checklist:

Website (even a simple one)
Social media presence
Lead magnet + mailing list
Editorial + reader reviews
Media kit
Videos of you speaking or presenting (yes, even on Zoom!)

Be ready when opportunity knocks — and have your virtual “headshots in the car.”

Leverage Other People’s Audiences

Don’t just build your own audience — borrow others (ethically, of course).

• Create a “dream list” of influencers, podcasters, and community leaders in your niche.

• Follow and engage with them before you pitch.

• Look for ways to offer value (share their content, recommend their work).

• When you reach out, be clear on what you want: a blurb, a podcast invite, a social post.

It’s a long game — relationships come first, the ask comes later.

Final Takeaway: Build First, Then Brag

Authors often think: “Once my book is out, I’ll start marketing.” But your marketing needs to start before the first word is written. Don’t wait for opportunity to knock. Set out the welcome mat. Robert Belle did just that. A numbers guy by trade, Robert is an accountant who dared to do something unexpected — he wrote a book about creativity. His goal? To help other professionals (yes, even the spreadsheet-loving ones) reconnect with their creative spark and let it fuel their careers.

His book, Blow the Lid Off: Reclaim Your Stolen Creativity, Increase Your Income, and Let Your Light Shine!, didn’t just sit quietly on a shelf. Because Robert had put in the prep work — building a website, creating resources, and thinking deeply about his message — he was ready when a major opportunity came calling: a TED Global Talk.

Not just TEDx. The big leagues.

And because he was prepared — because he built it — his talk was selected, went live, and garnered over two million views in its first year. His book sales surged. His inbox started filling up with leads. And most importantly, his message got out there.

The moral of the story? Your book is a calling card. But your brand — your platform, your prep, your perspective — is what opens the door.

So write the book. Build the funnel. Polish the pitch. Even if the “what’s next” feels uncertain.

Because when the moment comes — and it will — you’ll be ready to shine.

Bonus Resource from Sarah

Want to dive deeper? Download the free audiobook version of Self-Promote and Succeed by Book Launchers founder Julie Broad at selfpromoteandsucceed.com/audio.

Want More Content Like This?

Register for our next Speaker Series! Each month we host live Speaker Series sessions with book marketing and self publishing experts. Anyone can join the live sessions and Gold & Platinum Members can watch the recordings any time!

The post How to Stand Out in the Crowded Nonfiction Market appeared first on Written Word Media.

Let’s break it down.

What is Copyright?

Copyright is a legal protection granted to creators of original works—including books, articles, blog posts, and even marketing copy. In simple terms, if you write it, you own it (with some exceptions).

Once you’ve written something down—whether it’s a manuscript in a Word doc or a handwritten novel on coffee-stained napkins—it’s automatically protected by copyright. You don’t need to register it for protection to exist, though registration can offer additional benefits (more on that later).

What does copyright protect?

• Your words and phrasing
• Your unique characters and world-building (though not broad ideas or concepts)
• Your book’s cover art (if you created it)
• Your marketing materials (if you wrote them)

What does copyright NOT protect?

• Ideas and concepts – The idea of a wizard school wasn’t copyrighted, but J.K. Rowling’s specific execution of Hogwarts School in Harry Potter is.
• Book titles and short phrases – Titles can sometimes be trademarked, but they’re not covered under copyright. In other words, don’t stress if your title is similar to another one that’s out there in the world. 
• Facts and public domain works – If Shakespeare wrote it, you can use it. But how do you know if a work is in the public domain?

What is the Public Domain?

Works enter the public domain when their copyright protection expires, meaning anyone can use, modify, or republish them without needing permission. This includes older books, art, and music.

How do you know if something is public domain?

• In the U.S., works published before 1929 are in the public domain.
• Copyright lasts the author’s lifetime + 70 years in most cases (for works created after 1978).
• If a book was published before 1964 and its copyright wasn’t renewed, it’s also public domain.
• Every January 1st, a new batch of older works enters the public domain (thanks to the U.S. copyright term laws).

Examples of public domain works you can freely use:

• Anything written by Shakespeare (1564–1616)
• Mary Shelley’s Frankenstein (1818)
• Arthur Conan Doyle’s earlier Sherlock Holmes stories (pre-1929; later ones are still under copyright)

If you’re unsure whether a work is in the public domain, check sites like Project Gutenberg or the U.S. Copyright Office database before using it in your own book or marketing.

What are Some Copyright Law Basics for Authors?

Every country has different copyright laws, but if you’re an author publishing in the U.S these are some key things to know:

• Your work is protected the moment it’s fixed in a tangible form – No registration is required.

• You own the exclusive right to reproduce, distribute, display, and perform your work – Meaning others can’t legally copy or sell it without your permission.

• Copyright lasts a LONG time – In the U.S., it typically lasts for the author’s lifetime + 70 years.

• Registration strengthens your legal standing – If someone copies your work, registered copyrights make it easier (and cheaper) to enforce your rights in court.

Want to register your copyright? Head to the U.S. Copyright Office website (www.copyright.gov) to file a claim. It costs around $45–$65 for most books.

Copyright & Marketing: What Authors Need to Know

When promoting your book, you might wonder: “Can I use quotes, images, or excerpts from other works?” The answer depends on fair use and licensing.

Using quotes & excerpts from other works

• You CANNOT freely copy large sections of another book, even for marketing.
• You CAN use short excerpts under fair use (e.g., a few sentences for a review), but fair use is a legal gray area.
• Always credit the source when using quotes!

Using images in marketing (covers, social media, ads)

• Just because an image is on Google doesn’t mean it’s free to use.
• Stick to royalty-free image sites (Unsplash, Pexels, Pixabay) or purchase licensed images.
• If you hire a designer for your book cover or marketing, clarify who owns the rights to the final work.

Using music

• No, you can’t just throw a Taylor Swift song into your book trailer.
• Use royalty-free music or purchase a license (e.g., via sites like AudioJungle or Epidemic Sound).

What to Do if Someone Steals Your Work

Unfortunately, copyright infringement happens. If someone uploads your book to a piracy site, here’s what to do:

• Send a DMCA Takedown Notice – The Digital Millennium Copyright Act (DMCA) allows you to request a site remove your stolen work. You can often do this via the website’s contact page.

• Report the infringement to retailers – Amazon, Apple Books, and others take copyright complaints seriously. They have forms for reporting stolen content.

• Consider legal action – If someone is profiting off your work, you may need an intellectual property attorney.

If you find pirated copies of your book, don’t panic! Many indie authors deal with this. Focus on building an engaged audience that prefers to support you legally.

Key Takeaways for Authors

• Copyright protects your written work automatically.
• Registering your copyright gives you extra legal protection.
• Be careful when using quotes, images, and music in marketing.
• If someone steals your book, you can take action to remove it.

Remember, copyright isn’t just about legalities—it’s about protecting your hard work and creativity. So, write with confidence, market smartly, and keep your stories safe!

Have more questions about book marketing? Check out Written Word Media’s Effective Marketing Promotions & Ads to get your book in front of readers the right way. 

The post What Every Author Needs to Know About Copyright appeared first on Written Word Media.

Beth is a leadership and executive coach with over 20 years of experience helping people stay resilient through life’s challenges. Her Benatti Resiliency Model has helped thousands of professionals overcome stress, avoid burnout, and keep their passion alive—even when the going gets tough. She’s also the author of Career Recharge: Five Strategies to Boost Resilience and Beat Burnout, so she knows a thing or two about bouncing back. Beth recently shared her proven strategies with us and they aren’t just for corporate execs or managers—these are tools you can use as an author to stay creative, productive, and engaged, even when the writing life gets hard.

Why Resilience Matters to Authors

As authors, you pour yourselves into your work, often battling deadlines, writer’s block, and the ever-persistent imposter syndrome. According to a Gallup study, only 32% of people feel engaged in their careers. Yikes! For younger folks, aged 18 to 29, nearly half report experiencing symptoms of burnout. Sound familiar?

But fear not, we’re here to help reverse those burnout symptoms and get you back to feeling excited about your passions.

The Five Pillars of the Benatti Resiliency Model

Beth’s approach to resilience is built on five core pillars, and spoiler alert, they’re as applicable to us wordsmiths as they are to anyone else:

1. Well-being – Small changes can have big impacts. Even something as simple as taking a few moments for deep breathing or enjoying a brief walk can help reset your brain and boost productivity. (Fun fact: dark chocolate helps release feel-good brain chemicals. Permission to indulge granted! )
2. Self-awareness – Know thyself. Whether it’s understanding your triggers or knowing when to say “no,” being self-aware is critical to resilience. Take stock of what gets your creativity flowing and what might be zapping your energy.
3. Brand – Your personal brand as an author is all about how you show up to the world, both online and offline. Are you letting your strengths shine through? Your brand should be authentic, intentional, and aligned with your long-term goals.
4. Connection – Writing can be a lonely journey, but staying connected with your writing community (or just your support system) is crucial. Whether it’s bouncing ideas off a fellow author or simply catching up with a friend, human connection fuels resilience.
5. Innovation – This one’s for all of us creative types! Keep your brain flexible by trying new things—whether it’s picking up a new writing style, engaging with a different genre, or simply changing up your writing routine. Innovation keeps the spark alive.

Resilience is Like a Sailboat

Yep, resilience is like a sailboat. You can’t always control the wind, but you can adjust your sails. As writers, we often face storms—bad reviews, creative slumps, or rejection letters—but it’s all about adjusting your approach and staying the course.

Practical Takeaways for Writers

Here are a couple of key strategies to help maintain resilience in our day-to-day lives:

• The Pause Breath – If you’re ever feeling overwhelmed, try this: inhale for four counts, hold for two, and exhale for four. It’s a simple, quick way to calm your mind before tackling that next chapter.
• Connection Strategy – Once a month, make a point to reconnect with two people in your network. Building and maintaining relationships is a critical part of staying resilient.
• The Friday Five – Every Friday, spend five minutes reflecting on your week: what were your wins, what can you work on, and how will you approach next week? It’s a mini-reset to keep your writing journey fresh and focused.

In Conclusion

Resilience isn’t just about pushing through—it’s about adapting, recharging, and giving yourself the tools to thrive in the long term. Whether you’re just starting your writing journey or you’ve been at it for years, these strategies are practical, actionable, and designed to help you stay engaged and energized. Writing is a marathon, not a sprint, and having the right tools to avoid burnout and bounce back from setbacks can make all the difference. Want more? Check out Beth’s free Resilience Benchmark and assess yourself on the five strategies of the Benatti Resiliency Model. Keep writing, stay resilient, and remember—your story matters!

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Register for our next Speaker Series! Each month we host live Speaker Series sessions with book marketing and self publishing experts. Anyone can join the live sessions and Gold & Platinum Members can watch the recordings any time!

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If the chaos feels like it’s catching up to you, don’t worry: you’re not alone. Today we want to tell you about a proven way to turn that chaos into calm. Enter the Entrepreneurial Operating System (EOS)—a framework designed to help you build a thriving, organized business while keeping your sanity intact. Let’s dive into how EOS can organize your author career so you can achieve your goals, not just keep your head above water.

Why Authors Need Systems (Spoiler: It’s Not to Kill Your Creativity)

Writing is an art, but being a modern author? That’s a business, and businesses need systems. Systems aren’t about stifling creativity—they’re about clearing the clutter so creativity has room to stretch out. Systems aren’t your enemy—they’re your secret weapon.  With systems in place, you can focus your brainpower on being wildly creative.

Here’s how systems can save your time and sanity:

• Reduce decision fatigue: Why waste energy figuring out where you left that beta reader’s email when you could use that brainpower to craft a vivid plot twist?
• Streamline daily operations: A system for marketing campaigns, writing schedules, and admin tasks keeps you moving forward.
• Stay consistent: Systems make it easier to maintain the habits that lead to success, like publishing regularly or engaging with your audience.

What is EOS?

The Entrepreneurial Operating System (EOS) was created by Gino Wickman and introduced in his book Traction. It has traditionally been used by tech startups and small businesses to get organized and fuel growth. Guess what? As a modern author you are a small business, and the EOS principles apply perfectly to authors who are serious about their craft and career. 

EOS for authors is built around four pillars:

1. Clarify your vision so you know where you’re heading.
2. Set achievable goals that bring you closer to that vision.
3. Track your progress with meaningful metrics.
4. Solve problems effectively when they arise.

For the next sections, read through each pillar with an open mind. At the end of the article we’ll get to the tactics of how to actually implement EOS. We have a link to a spreadsheet you can copy and start filling out. 

Step 1: Define Your Vision—Your North Star  

Your vision is the foundation of everything you do. Without a clear vision, it’s easy to get stuck in the weeds of daily tasks and lose sight of your bigger goals. Don’t just think about your vision, write it down. 

Use the Vision Traction Organizer (V/TO) to clarify:

• Your mission: Why do you write? What impact do you want your stories to have?
• Your long-term goals: Where do you see yourself in 3, 5, or 10 years? Think beyond the next book. What does life look like in a decade?
• Your unique value: What makes your stories, voice, or approach to storytelling stand out? i
• Your process: How will you consistently deliver quality work to your readers?

Here’s a concrete example:

• Mission: To be a prolific writer, and make a living doing what I love.
• 10-Year Goal: To publish 20 novels and generate $100,000 annually in book revenue.
• Unique Value: Unique world-building and diverse characters that resonate with modern readers.
• Process: I write every day from 7am-10am, and pay attention to my readers’ reviews.

Now here’s another example from a writer with a totally different approach:

• Mission: To make readers understand the beauty of my hometown, Black Mountain, North Carolina.
• 10-Year Goal: To publish 3 books set in Black Mountain while still keeping my day job.
• Unique Value: I know the town better than anyone, and it’s my life’s work to write about it.
• Process: I write at the local coffee shop on weekends, so I’m surrounded by locals who inspire me.

The point of the previous examples is that it doesn’t matter what your mission is, what matters is that you write it down and stay true to it. Once it’s written down it becomes a powerful way to guide your action.

It’s often helpful to think about these questions in a quiet place and journal to help uncover the answers. Everyone’s journey and motivation are different, and that’s okay. The important part is figuring out your unique vision, and putting pen to paper.

Step 2: Set Your Big Goals (A.K.A. Rocks)

Big dreams are built on small, actionable goals. EOS calls these goals “Rocks.” Why Rocks? Think about trying to fill a jar with sand, pebbles, and big rocks. If you start with the pebbles and sand, you will never get the big rocks to fit, but if you start with Rocks, you can add the sand and pebbles afterwards to fill in the jar. Focus on the big stuff first. 

Each quarter, choose three SMART Rocks:

• Specific
• Measurable
• Attainable
• Relevant
• Time-bound

Good Rocks:

• Write 30,000 words for your next novel by March 31. 
• Schedule and run two promotional email campaigns using services like Written Word Media’s Freebooksy and Bargain Booksy.
• Hire a virtual assistant to manage social media.

Bad Rocks:

• “Become a bestseller” (great aspiration, but not actionable for one quarter).
• “Write more” (too vague—set a word count instead).

Step 3: Track Your Progress—Know Your Numbers

Goals only get achieved if you track them, and tracking is half the battle. Create a scorecard with 5–10 key metrics that align with your goals. For authors, these might include:

• Weekly word count
• Newsletter sign-ups
• Sales and Kindle Unlimited (KENP) page reads
• New reviews
• Time spent on writing vs. admin tasks

Tracking can be a great way to stay motivated. Watching yourself hit your numbers is exciting and satisfying. Less is more here, if you can only think of 3 numbers to track, then just track 3! Don’t get stuck, just pick a few important ones and start monitoring them. 

Step 4: Solve Issues

Rarely do things stay on course perfectly week after week. Life happens. Your pet bunny might chew your internet cable and shut down your entire home office for a few days (maybe that’s just me). That’s why EOS includes structured problem-solving. If a goal is off track, ask:

• Identify the problem: What’s not working? (e.g., “I keep missing my word count goals.”)
• Find the root cause: Why is this happening? (e.g., “I’m spending too much time on social media.”)
• Take action: What can you do to fix it? (e.g., “Set a timer for writing and limit social media to 30 minutes per day.”)

EOS calls this process Identify, Discuss, Solve (IDS). As a solopreneur author, you can skip the Discuss step. The important part is not to dwell on the problem, but to move swiftly to a ‘solve’ so you can make progress.

Staying Accountable (Even as a Solo Author)

Accountability isn’t about pressure—it’s about support. When you share your goals with someone, you’re more likely to stay motivated and celebrate your wins. Accountability is a cornerstone of EOS. But what if you’re a team of one? Share your goals with someone—a writing group, a trusted friend, a spouse, or even Written Word Media! Tell your goals to anyone who will listen. You can always email your Rocks or goals to accountable@writtenwordmedia.com for encouragement and follow-through. 

We are here to support you!

Make EOS Work for You 

EOS is great, but use it in a way that works for you. Whether you’re juggling two kids and a pet bunny, or focused solely on your next bestseller, you can adapt EOS to fit your needs. It’s okay to start small:

• Set one vision-based goal. (Example: Publish 1 book in 2025.)
• Choose three Rocks for this quarter. (Example: Write 30,000 words, schedule two email promos, and track weekly sales.)
• Track one metric that matters. (Example: Weekly word count.)

And remember, if you need marketing help, Written Word Media is here for you with proven services like Freebooksy, Bargain Booksy, and Reader Reach Ads. We can take some of the marketing weight off your shoulders so you can focus on writing your next masterpiece.

Ready to get organized? Ready to achieve goals? Let’s do it! Download the EOS for Authors template here.

Final Thoughts: Stay Sane, Stay Successful

Systems don’t just make your author business more efficient — they make it focused, fun and successful. EOS is a system that can help you stay on track and keep the chaos at bay. Take a deep breath, grab that Vision Traction Organizer, and start planning your author’s success story.

Need an accountability partner or have questions? Drop me an email at accountable@writtenwordmedia.com. You’ve got this!

The post How to Get Organized in 2025: Growing Your Author Business Without Losing Your Mind appeared first on Written Word Media.

1. Know Your “Why”

One of the most important questions every writer needs to ask themselves is “What’s your why?” Why did you start writing in the first place? It could be a desire to share stories, to leave a legacy, or even to escape the daily grind. Whatever it is, hold onto that and let that drive your motivation.

In Michael’s case, a near-death experience shook him into action. But don’t worry, you don’t need a hospital stay to find your motivation (and hopefully you never will!). Just remember: Your “why” is your secret weapon against the dreaded writer’s block.

2. Tools Are Your Friends

Ever felt like Microsoft Word is fighting you every step of the way? Try to find a writing tool that feels like an extension of your fingers. The key is to find the app that fits you best—then master it. Here’s a game-changer: use your phone. Yep, you read that right. If an idea comes to you while grocery shopping or walking the dog, go ahead and type out a few sentences or even dictate a chapter. If you’re someone with a hectic schedule, consider mobile writing apps like Scrivener, Word, or Google Docs to sneak in writing time whenever, wherever.

Bonus tip: Scrivener is $20 for iPhone and iPad. If you’re tired of fighting with your desktop, this could be the best $20 you’ll ever spend!

3. Time Management for Writers

Time management can be broken down into three categories:

• Add time: Find extra moments in your day by automating tasks (robot vacuum, anyone?) or waking up earlier.
• Edit time: Cut down on the social media scroll and redirect those minutes into writing.
• Delete time: Reconsider hobbies that don’t contribute to your writing life. Could video games take a back seat for a while?

The key takeaway: you don’t need endless hours to write more. It’s all about reclaiming lost time.

4. Silencing Writer’s Block (For Good)

If you’ve ever stared down a blinking cursor and thought, “I have nothing to say,” you’re not alone. Here’s some hard-hitting advice for tackling writer’s block: Know your enemy.

Writer’s block comes from three main sources:

• Fear: Are you imagining or remembering something that’s causing anxiety? (Hint: If a saber-tooth tiger isn’t in the room, your brain might be playing tricks on you.)
• Lack of inspiration: Sometimes the creative well runs dry. Reading, people-watching, or doing something out of the ordinary can help refill it.
• Life: Life gets in the way sometimes, and that’s okay. Recognize when it’s time to step back, handle your life, and return to writing with renewed energy.

If you’re ready to take the next step, we highly recommend checking out Michael’s books, Be a Writing Machine and Be a Writing Machine 2. With 150+ reviews on Amazon, these best-sellers are packed with strategies to help you write smarter and faster.

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Register for our next Speaker Series! Each month we host live Speaker Series sessions with book marketing and self publishing experts. Anyone can join the live sessions and Gold & Platinum Members can watch the recordings any time!

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And email promotions? They’re the cherry on top. Let’s dive into how you can wield this powerful tool to boost visibility, drive sales, and build an audience that’s eager for your next release. Whether you’re just dipping your toes into book marketing or looking to level up your promotional game, we’ve got the tips you need.

What is a Price Promotion?

You’ve likely seen these promotions all over: “Get this eBook for only $0.99 for a limited time!” or even better, “Free for this week only!” Dropping the price of your eBook for a short period is an excellent way to grab readers’ attention, especially if you’re a self-published author battling that “unknown name” bias.

Authors can also choose to keep their book at a permanently low price (like $0.99 or free), but most go for the limited-time offer approach to create urgency. This strategy is especially powerful for indie authors because it gives readers a low-risk way to discover new books. Who doesn’t love a great deal?

Why Should Indie Authors Run Price Promotions?

There are five key reasons price promotions work wonders for indie authors:

1. Break through the “unknown name” bias – Lower prices encourage readers to take a chance on new authors.
2. Boost exposure – It’s one of the most effective ways to get your book in front of more eyeballs.
3. Generate reviews and ratings – More readers means more chances to build feedback and social proof on retailers like Amazon.
4. Drive series read-through – Entice readers to buy the next book in your series.
5. Grow your newsletter and social media following – Reach a wider audience and encourage readers to stay connected—be sure to give them links to your website and social media profiles in the backmatter of your eBook. 

Who Should Run a Price Promotion?

Spoiler alert: pretty much everyone can benefit from running a price promotion at least once. Whether you’re a seasoned author looking to reignite interest in your backlist or a debut novelist in need of reviews, price promotions are for you. Here’s a quick list of who stands to gain the most:

• Authors who need reviews – New or existing, they’re essential.
• Anyone with a backlist – Breathe new life into older titles.
• Authors with a series – Use your first book as bait to hook readers into the rest.
• Authors looking to collect data – This is a goldmine for gathering reader emails and building your audience.

The Step-by-Step Guide to Running a Price Promotion

Now that you’re convinced, let’s talk about how to run a price promotion effectively. We’ll break it down into five simple steps.

1. Get Your Fundamentals Right

Before you launch your promo, make sure the foundation of your book’s presence is rock-solid. This means:

• Cover: Eye-catching and genre-appropriate.
• Book Description: A compelling blurb that hooks readers without spoiling the plot. Add comparisons to similar books to help readers find yours.
• Author Page: A polished Amazon author page with a real photo and a call to action, such as “Follow me to stay updated on my latest releases.”
• Backmatter: Don’t forget the section at the back of your book where you can link to your other works or invite readers to join your newsletter.

2. Pick Your Promo Price

Do you go for free or a discounted price? Here’s a quick breakdown:

• Free: Best for boosting downloads and rankings but with less immediate revenue. Great for driving Kindle Unlimited reads and series read-throughs.
• $0.99 to $4.99: Less impact on rankings but generates revenue immediately. Readers have more “skin in the game” and are more likely to finish the book (and leave a review!).

3. Schedule Your Marketing

Timing is everything. Alongside your price drop, you’ll want to stack your marketing efforts to maximize visibility. This includes:

• Email promotions: Written Word Media offers email promo stacks that can help you achieve substantial results without the uncertainty of approval (as some other email promo sites only accept a fraction of the books submitted to them). 
• Digital ads: Facebook, Amazon, or TikTok ads can give your promotion an extra push.
• Social media: Post to your social channels and encourage list swaps with other authors.
• Email your fans: Don’t forget to notify your existing readers!

4. Run Your Promotion

When the day arrives, double-check everything:

• Is your book priced correctly across all retailers?
• Are your scheduled social posts and email blasts ready to go?
• Keep an eye on your book’s rankings and any issues that may arise.

5. Evaluate Your Results

Once the dust has settled, it’s time to measure your success. Look at:

• Retailer charts: Where did your book rank during and after the promotion?
• Reviews and Kindle Unlimited reads: These may trickle in over the next two weeks, so be patient.
• New social media followers and email signups: Did your audience grow?

Use the data to plan your next promotion!

The Power of Promo Stacking

The key to successful price promotions is that the more marketing you invest in, the greater the results. By scheduling multiple promotions (email promos, ads, social media, etc.) to overlap during the price drop of your book, you can create a snowball effect that boosts your book’s visibility exponentially. With the right strategy, you can get thousands of downloads and significantly improve your rankings without relying on a single promo service.

Written Word Media offers ready-made Promo Stacks designed to deliver powerful results for authors. 

Conclusion

Running a price promotion can turn your book from a hidden gem into a bestseller. With the right strategy, you’ll boost exposure, gain new fans, and drive sales like never before. Remember, it all starts with getting your fundamentals right, choosing the best price, scheduling strategic marketing, and evaluating your results for the future.

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