You’ve written the book. You’ve pressed publish. Now you’re ready to share your story with the world. Cue the eBook promotion!

At Written Word Media, we’ve seen thousands of authors run successful promotions across Freebooksy, Bargain Booksy, Reader Reach Ads, and more. And we’ve also seen a few common missteps that can limit your promo’s potential.

But don’t worry—these aren’t dealbreakers. In fact, consider this blog post your backstage pass to a better book launch. Let’s walk through five common promo pitfalls—and how you can turn each one into a powerful marketing win.

1. Sending Readers to a Page That Doesn’t Convert

Why It Happens:

You’ve invested in a promo and driven readers to your Amazon page—yay! But if that page isn’t ready to impress, you may not get the downloads or sales you hoped for. This isn’t about perfection; it’s about making the most of your promo dollars by ensuring your book page is working with you, not against you.

How to Fix It: 

Start by making sure your cover and blurb are doing the heavy lifting:

• Does your cover match your genre?
  A thriller should look like a thriller. A cozy mystery should feel like a warm cup of tea. Browse top books in your category—does yours look like it belongs on the same shelf? Genre resonance helps readers quickly recognize that your book is exactly what they’re looking for.
• Does your description hook the reader right away?
  Think of your book blurb as the handshake before a first date. It should intrigue, excite, and give a clear sense of tone and stakes—all in just a few lines.

A quick polish on your book page can make a huge difference when new readers are deciding whether to click that “Buy” or “Download” button.

2. Picking the Wrong Price (or Not Updating It in Time)

Why It Happens:

Life is busy. And between pricing updates and promo scheduling, it’s easy to forget to double-check that your book is free for a Freebooksy promo or $5 or under for Bargain Booksy.

Why It Matters: 

We aim to make a high-intent match between readers and books. When a reader clicks on a promo, they expect the price they were promised. If it’s not right, the experience can be frustrating, and that can lead to fewer downloads or sales.

How to Fix It:

• Make sure your price is correctly set the day before your promo starts (we recommend adjusting the price in your dashboard at least 24 hours early to account for time zones and retailer lag).
  
• Choose the right pricing strategy for your goals:
  Want to boost rankings and widen your audience? Go with a free promo and aim for big download volume.
  Looking to make some revenue and recoup ad spend? Choose a bargain promo and target the sweet spot for impulse buys.

And don’t worry—our team checks every single promo before it runs. If something’s off, we’ll reach out. But things go smoother (and more stress-free) when you’ve got the pricing aligned in advance.

3. Losing Momentum Between Promos

Why It Happens:

You pour energy into setting up a Promo Stack—maybe even run a few ads—and then… pause. Totally understandable! Life happens. But momentum matters.

Why It Matters:

Consistency creates discoverability. You’re building reader recognition and feeding the Amazon algorithm every time you promote your book. It’s a lot easier to climb the mountain when you’re already halfway up, rather than starting fresh every time.

How to Fix It: 

Think in terms of cadence and rhythm. Find a promotional schedule that works for you—maybe it’s every 30 days, maybe every quarter. Just keep in mind: we require at least 30 days between promos on the same site, so planning ahead will help you keep the flywheel turning. When you find a groove that works, stick with it. Your backlist (and your sales chart) will thank you.

Even repeating the same promotion can be incredibly effective. Readers come and go, timing changes, and promotions often perform better over time as your book’s visibility grows. Visibility is a long game. It’s easier to build on momentum than to start from scratch every time.

4. Avoiding Ads Because They Feel Overwhelming

Why It Happens: 

Facebook Ads? Amazon Ads? Targeting, creative, copywriting… It’s a lot. And if you’re already juggling writing, editing, and marketing, learning an ad platform from scratch might not feel doable.

Why It Matters: 

Ads are an incredible complement to email promotions. They keep your book in front of readers beyond the inbox and help you sustain visibility, especially during and after a promo week.

How to Fix It: 

You don’t have to go it alone. With Reader Reach Ads, we manage everything for you:

• Professionally designed images
• Compelling ad copy
• Data-driven targeting
• Ongoing optimization

It’s full-service ad management—without the agency price tag. Let us handle the ads so you can focus on your next chapter (literally).

5. Not Promoting Your Promo (Before, During, or After)

Why It Happens: 

You’ve booked a promo, so you might think your job is done. But here’s the truth: your readers want to hear from you, too. Not only that, but you’ve already shelled out the money for an email promo. It’s well worth the time and effort to amplify the promotion to your existing audience. 

Why It Matters: 

Your existing audience is already primed to support you—they just need to know something’s happening! And who doesn’t love a sale?! A little extra visibility from your end can give your promo a nice boost.

How to Fix It: 

Marketing isn’t just about the promo day—it’s about what you do before and after. Don’t be shy—shout it from the rooftops (or at least your newsletter and socials):

Before and During Your Promo:

• Announce the deal in your newsletter (e.g., “My book is $0.99 this week on Bargain Booksy—get it before it’s gone!”)
• Ask readers to spread the word (they love to help)

After Your Promo:

• Follow up with a thank-you post or email
• Tease what’s coming next: another promo, a new release, a sequel?

A little planning and engagement can go a long way. Treat your promo like a celebration and your readers will show up to the party! 

The Final Word: Your Promo Is Part of a Bigger Story

You’re not just running a promotion. You’re building a career. A readership. A legacy.

These “mistakes” aren’t really mistakes—they’re learning opportunities. And every promo you run is a chance to get sharper, smarter, and more strategic.

At Written Word Media, we’re here to help you turn every Promo into progress. Whether it’s your first time or your fiftieth, we’re in your corner, cheering you on and making sure your story gets the spotlight it deserves.

The post 5 Mistakes Authors Make When Running eBook Promotions (and How to Fix Them) appeared first on Written Word Media.

Whether you’re a seasoned author or just getting your feet wet in the indie publishing world, understanding how zero-cost pricing taps into human psychology can transform your book marketing strategy.

Discover why giving your book away can be your smartest sales move—and how the psychology of ‘free’ can turn curious browsers into loyal readers.

Free in the Wild: You’ve Seen It Everywhere

Free is everywhere—and it works.

Think about the last time you got a free sample or signed up for a free trial. Big brands give things away to make money. Why? Because it works.

• Gillette gave away razors to sell blades—now they’re a household name.

• Costco sees sales increase up to 2,000% during sampling events.

• Dropbox grew its user base with a simple promise: free space for referrals.

• Amazon’s Kindle Unlimited feels “free” to readers, but authors get paid.

The takeaway? If the world’s most successful companies use free to fuel growth, indie authors can too.

Why Free Works: It’s All In Your Head

Turns out, we’re wired to respond to “free” — emotionally and powerfully. It’s not magic. It’s science. The word ‘free’ doesn’t just sound good—it lights up our brains. Here’s why readers respond so strongly to zero-cost pricing.

The Psychology of Free

Let’s break it down.

1. Loss Aversion

We humans really don’t like losing things—even on things that don’t cost us anything. In one study, people chose a free $10 gift card (a $10 profit) over a $20 card that cost $7 (a $13 dollar profit).

If someone was offered to pick between getting 13 dollars or getting 10 dollars, which would they pick? Obviously, everyone would rather have 13. But if you introduce FREE into the equation the brain goes nuts and everyone picks the free option.

Free books feel risk-free. There’s no cost, no commitment—just the possibility of discovering a new favorite author.

Readers are inundated with choices. Every book is a potential gem… or a dud. That uncertainty makes them hesitant to try unfamiliar names, especially if there’s a price attached. But take away the cost? Suddenly, the risk disappears.

Now the thought process shifts from “Is this worth my money?” to “I’m missing out if I don’t get this free book!”

And because free offers often don’t stick around, readers also feel an incredible urgency to grab it now—just in case they’re missing out on something great. That emotional cocktail of curiosity, value, and FOMO (fear of missing out) is all due to loss aversion, and it makes free books incredibly compelling.

2. Scarcity & Urgency

Scarcity and urgency play directly into our natural fear of missing out—aka FOMO. When something feels limited, we pay closer attention. When something feels urgent, we act faster.

Ever walked through Costco and been handed a free sample by a smiling rep next to a dwindling tray of snacks? That’s scarcity in action. The setup is temporary. The supply is small. And the message is clear: Get it while you can. The result? Shoppers don’t just try the product—they often buy it on the spot. In fact, Costco has seen sales increases of up to 2,000% during sampling events.

This same principle applies to free book promotions. When a deal is labeled “Free today only” or paired with a ticking countdown clock (like the one shown here from a Kindle promo), it signals to readers that they need to act now—or miss out entirely.

Why does this work so well? Because “later” rarely happens. We’re all busy. We’re overwhelmed with choices. Scarcity moves people out of thinking and into doing. Adding urgency creates a window where the decision becomes easy: grab the freebie before it disappears.

You can also stack the effect by adding social proof:
“Over 1,000 downloads already today!” or “Join 500+ readers who grabbed their copy!”

These tiny psychological nudges pack a powerful punch. They transform your book from one of many options into a limited-time opportunity—and that’s the kind of framing that gets clicks.

3. Reciprocity

Humans are wired to return favors—it’s social glue.

When you give readers something valuable for free—like a well-written, fully developed book—it sparks a subtle emotional response. “That was generous… maybe I’ll leave a review, or check out their next book.”

This is reciprocity in action. It’s not about guilt—it’s about goodwill. A free book starts a relationship.

And relationships lead to momentum:

• More reads
• More reviews
• More superfans who stick around for your next launch

In fact, 87% of consumers are more likely to support a brand that gives them something in return. In your case? That “gift” is your writing. And when done right, a free book becomes the start of something much bigger.

4. Endowment Effect

 People tend to value something more once they own it or feel possession of it.

Once someone owns something—even if they got it for free—they tend to value it more. That’s the endowment effect in action.

For authors, this means that the moment a reader downloads your free book, it’s no longer just a book—it’s their book. They start to form an emotional connection.

They’ve taken that first step into your story world, and if they connect with your characters, your voice, your worldbuilding—they won’t want to leave.

That emotional investment is what drives readers to buy the next book, leave a review, or recommend your series to others.

A free download isn’t the end of the journey—it’s the beginning of a relationship.

So, How Do I Sell Books with This?

Here’s the simple, strategic play for how to leverage this strategy to make money selling books:

• Make Book 1 free – This is especially effective for series. You hook them with book 1, they buy books 2 and 3 because they have to know what happens.

• Run a promotion (we can help with that) – These email promotions get your free book in front of thousands of the right readers. Run a Freebooksy, a Freebooksy Series Promo, or a Free Promo Stack that pairs Freebooksy with other platforms that promote free books.

• Tell your fans about it – Email your list, post on socials, shout it from the rooftops. The more people who know about your promo, the more it can snowball.

That’s it. Just a few clicks and your promo is live.

No complicated marketing strategy. No weeks spent building landing pages or fiddling with ad dashboards.

You don’t need to be a marketer—you just need to get your book in front of readers.

What You Really Get When You Give a Book Away

A free book isn’t just a freebie—it’s a reader magnet.

That means it’s designed to attract new readers into your orbit.

Think of it as a no-risk invitation: a sample of your storytelling that invites people to try before they buy. And if they like what they read? They’ll stick around.

Reader magnets work best when they’re tied to a series or offer a compelling taste of your style—because once a reader is drawn in, they’re far more likely to continue the journey with you.

When you give away a book, you gain:

• Visibility
• New readers discovering your series
• Read-through to later books
• More reviews
• Algorithmic lift from Amazon and other platforms
• Mailing list growth

One free book = long-term gain.

Math Time!

Let’s Crunch the Numbers

Let’s take a closer look at how free performs compared to a $0.99 promo. Spoiler: free wins—by a landslide.

We analyzed two campaigns with similar genre, author size, and placement. The only difference? One was priced at $0.99. The other was free.

Here’s what happens:

• • 233% more impressions = More people saw the free promo. That means greater reach, better exposure, and more chances for your book to get noticed.
  • 86.7% more reviews = Free books generated significantly more reviews.
  • More reviews = better social proof = more long-term sales.
  • 238.8% more earnings = Yep, you read that right. The free promo led to over 2X the earnings—thanks to read-through, follow-up sales, and newfound fans eager for more.

  The takeaway? The overwhelmingly higher response rate on the free book changes the math entirely. Free isn’t about giving something away.

  It’s about creating momentum—and monetizing it on the other side.

  Guardrails: When Free Works Best

  So, we now know that free can be a powerful strategy, but like most things, it works best in certain scenarios. To get the most bang for your promotional and strategic buck, use free when:

  • You’re Promoting a Series

  Making Book 1 free is a proven strategy for series authors. You hook readers with the first installment, and if they’re invested in your story or characters, they’ll happily pay for Books 2, 3, and beyond.

  Tip: Use your back matter to point readers to the next book. A simple “Keep reading!” with a link works wonders.

  • You’re Offering Digital Goods

  Free works best with ebooks (and audiobooks). Why? Zero cost to you, instant delivery to the reader, and no inventory or shipping concerns.

  Paperbacks, on the other hand, come with production costs and logistics, making them less ideal for zero-cost giveaways.

  • Your Back Matter Is Optimized

  Don’t stop at “The End.” Use the final pages of your book to convert new readers into long-term fans. This is your golden moment to guide them toward:

  • Your next book (with a link)
  • Your email list (with a signup incentive)
  • A review request (“Enjoyed this book? A quick review helps others discover it!”)

  Pro tip: Keep it warm, clear, and reader-focused. No hard sell needed—just a friendly nudge in the right direction.

  TL;DR:

How Written Word Media Can Help

When you’re ready to run a free promo, we make it easy—and effective.

Whether you’re launching a new series, reviving an old one, or trying to grow your list, our tools are built to help you reach thousands of readers fast.

Freebooksy Email Promotions

• • Put your book in front of readers who are actively looking for free titles in your genre
  • High-intent audience = more downloads, more reviews, more exposure

• Your promo is sent via email directly to readers, not just tossed into the void
  

Free Promo Stacks

• • Combine Freebooksy with other top free promo platforms
  • One form, one payment—we handle the rest
  • Perfect for maximizing visibility across multiple audiences at once

• Ideal for series authors who want to drive serious download numbers in one go
  

For romance eBooks, Red Feather Romance also offers highly effective free promos.

Quick. Simple. Author-Friendly.

No complicated tech. No guessing. Just a few clicks to schedule your promo, and our team takes it from there.

You write the book. We get it into readers’ hands.

In Summary

Free works—when it’s part of a smart strategy. Ready to run a promo that makes an impact?

Visit Written Word Media to schedule your Promo Stack today. 

The post Free Promotions: The Secret Psychological Impact of Zero Cost (and How it Can Work for Authors) appeared first on Written Word Media.

Whether you’re a coach, a consultant, a memoirist, or a niche expert with a story to tell, we’re sharing real-world advice to help you rise above the crowd and actually connect with your readers.

Here’s a recap of the key insights from Sarah’s session. Grab your favorite highlighter and notebook — there’s gold in here.

Don’t Start with “Bestseller” as Your Goal

Yes, bestseller status is shiny. But chasing it often leads to short-term, unsustainable strategies. Instead, try to:

• Start with the end in mind. What do you really want your book to do? Generate leads? Build your brand? Get you speaking gigs?

• Write with purpose. Your book isn’t just about you — it’s for your reader. Focus on the transformation you’re offering them.

“Your book might be about you, but it’s not for you.” – Sarah Bean

Know Your Reader — Like, Really Know Them

Spoiler alert: Your reader isn’t everyone.

Move beyond vague demographics. Instead, dig deep:

• What are your readers struggling with?

• Where do they hang out (online and off)?

• What have they tried already that didn’t work?

• How do they talk about their problems?

The better you understand your readers, the more your book will feel like it was written just for them.

Nail Your Hook — Before You Write a Word

Your “hook” is the magnetic message that makes people say, “I need this book.” And it should answer this sequence:

• A: What’s the problem your reader is facing?

• B: What’s your unique solution?

• C: What’s the outcome of the outcome?

For example, a book on financial freedom isn’t just about budgeting — it’s about the freedom to travel, to quit that 9–5, to finally sleep well at night. That’s what you’re really selling.

Use Your Book’s Assets as Sales Tools

It’s not just your content that matters — it’s how you present it.

• Title & Subtitle: Short, memorable, and SEO-friendly.

• Cover: It needs to pop as a thumbnail. Think contrast, clarity, and emotion.

• Table of Contents: Each chapter title should spark curiosity and highlight a benefit.

Your Amazon “Look Inside” preview? That’s prime real estate. Use it to sell the transformation.

Get Platform-Ready: Build Your Author Assets

Want to attract media, endorsements, or influencers? Then prep like the pro you are. Here’s Sarah’s checklist:

Website (even a simple one)
Social media presence
Lead magnet + mailing list
Editorial + reader reviews
Media kit
Videos of you speaking or presenting (yes, even on Zoom!)

Be ready when opportunity knocks — and have your virtual “headshots in the car.”

Leverage Other People’s Audiences

Don’t just build your own audience — borrow others (ethically, of course).

• Create a “dream list” of influencers, podcasters, and community leaders in your niche.

• Follow and engage with them before you pitch.

• Look for ways to offer value (share their content, recommend their work).

• When you reach out, be clear on what you want: a blurb, a podcast invite, a social post.

It’s a long game — relationships come first, the ask comes later.

Final Takeaway: Build First, Then Brag

Authors often think: “Once my book is out, I’ll start marketing.” But your marketing needs to start before the first word is written. Don’t wait for opportunity to knock. Set out the welcome mat. Robert Belle did just that. A numbers guy by trade, Robert is an accountant who dared to do something unexpected — he wrote a book about creativity. His goal? To help other professionals (yes, even the spreadsheet-loving ones) reconnect with their creative spark and let it fuel their careers.

His book, Blow the Lid Off: Reclaim Your Stolen Creativity, Increase Your Income, and Let Your Light Shine!, didn’t just sit quietly on a shelf. Because Robert had put in the prep work — building a website, creating resources, and thinking deeply about his message — he was ready when a major opportunity came calling: a TED Global Talk.

Not just TEDx. The big leagues.

And because he was prepared — because he built it — his talk was selected, went live, and garnered over two million views in its first year. His book sales surged. His inbox started filling up with leads. And most importantly, his message got out there.

The moral of the story? Your book is a calling card. But your brand — your platform, your prep, your perspective — is what opens the door.

So write the book. Build the funnel. Polish the pitch. Even if the “what’s next” feels uncertain.

Because when the moment comes — and it will — you’ll be ready to shine.

Bonus Resource from Sarah

Want to dive deeper? Download the free audiobook version of Self-Promote and Succeed by Book Launchers founder Julie Broad at selfpromoteandsucceed.com/audio.

Want More Content Like This?

Register for our next Speaker Series! Each month we host live Speaker Series sessions with book marketing and self publishing experts. Anyone can join the live sessions and Gold & Platinum Members can watch the recordings any time!

The post How to Stand Out in the Crowded Nonfiction Market appeared first on Written Word Media.

In a recent Written Word Media Speaker Series, we sat down with Rossana Corniel, Head of Marketing Communications at Booksprout, to dive into strategies for building reader relationships and running impactful review campaigns.

Why Reviews Matter More Than You Think

Rossana kicked things off by breaking down why book reviews are critical to an author’s success.

• A 1-star increase on Amazon can boost sales by 5–9% (according to Harvard research).
• Readers rely on reviews to decide if your book is worth their time—books require a commitment, unlike a vacuum or a pair of shoes.
• SEO & discoverability—reviews help surface your book in Amazon and Google searches.
• Some promotional platforms require a minimum number of reviews to apply.

In short, reviews aren’t just nice to have—they’re essential to your book’s visibility and long-term success.

How to Get More (and Better) Reviews

Getting reviews isn’t just about asking for them—it’s about setting your book up for success. Here are three must-haves for attracting high-quality reviews.

1. Make Sure Your Book is Ready

• Bad reviews often come from avoidable issues like typos and grammar mistakes → Hire a proofreader
• Plot holes and underdeveloped characters → Use beta readers
• Formatting issues → Check your eBook and print formatting before release

Pro Tip: A single typo won’t tank your book, but consistent quality issues will hurt your reputation.

2. Target the Right Readers

Ever received a review that said, “Too spicy!” or “Aliens shouldn’t fall in love with humans”? These are signs your book reached the wrong audience.

To avoid this:

• Market your book accurately—make sure your cover, blurb, and categories match your genre.
• Be transparent—if your book contains graphic violence, sensitive topics, or cliffhangers, let readers know upfront.
• Build an email list of engaged readers who genuinely love your genre.

3. Actively Ask for Reviews

Don’t assume readers will automatically leave a review. Most won’t—unless you ask.

How to encourage reviews:

• Add a request for reviews in your book’s front and back matter.
• Mention it in your newsletter and social media.
• Use reader engagement strategies—thank reviewers publicly and build relationships with them.

Finding and Connecting with Your Ideal Readers

So, where do you find the readers most likely to love (and review) your book? Rossana shared some go-to strategies:

• Join reader groups on Facebook, Goodreads, and Discord.
• Use genre-specific hashtags on Instagram and TikTok.
• Build an engaged email list over time.
• Leverage book influencers—reach out to those who already love books like yours.

Pro Tip: Look at what best-selling books in your genre are doing—what keywords do they use? How do their blurbs sound? Model success.

3 Ways to Get Reviews

There are three primary ways to get reviews:

1. Organic Reviews

Readers who finish your book might leave a review, but only about 5% of them actually do.
How to increase your odds:

• Add a review request at the end of your book.
• Gently remind readers in newsletters and on social media.
• Make them feel like their review matters.

2. Targeted Review Campaigns

For more proactive review gathering, try these strategies:

• ARC (Advanced Reader Copy) teams—recruit a launch team to read and review your book before it’s live.
• Influencer outreach—send free copies to book reviewers in your genre.
• Book review platforms like Booksprout, BookSirens, and NetGalley can connect you with readers ready to leave feedback.

3. Review Services

Book review services like Booksprout help authors distribute free copies to vetted readers in exchange for an honest review.

• Automated reminders ensure readers actually leave reviews.
• Saves time by connecting you with engaged reviewers instead of chasing them down.

How to Use Reviews in Your Marketing

Once you have great reviews, use them! Here’s how:

• Pull quotes for ads—”A gripping thriller that had me on the edge of my seat!”
• Highlight them on social media—feature a review in an Instagram story or TikTok post.
• Include them in your book description—Amazon lets you add editorial reviews in your listing.
• Use them for PR and pitches—bloggers and media outlets love strong endorsements.

Pro Tip: Even bad reviews can work in your favor. If someone complains, “This book was too spicy,” lean into it—that’s exactly what your target audience wants!

Final Takeaways: Building a Review Strategy That Works

• Know your audience—focus on your ideal readers.
• Ensure your book is review-ready—typos and plot holes kill credibility.
• Ask for reviews—if you don’t ask, you don’t get!
• Use ARC teams and review platforms—get proactive, not passive.
• Leverage your best reviews—they’re gold for marketing.

P.S. – Another Great Way to Get Reviews

Running a Freebooksy email promo can be another great way to get reviews! When you make your book free for a limited time and promote it to our huge community of engaged readers, you increase the chances of getting more downloads—and more downloads mean more reviews.

Ready to get your book in front of the right audience? Schedule a Freebooksy Promotion today!

Want More Content Like This?

Register for our next Speaker Series! Each month we host live Speaker Series sessions with book marketing and self publishing experts. Anyone can join the live sessions and Gold & Platinum Members can watch the recordings any time!

The post From Readers to Reviews: Unlocking the Secret to Positive Feedback appeared first on Written Word Media.

Whether you’re a debut novelist or a seasoned author, their strategies are designed to help your book stand out in today’s crowded market. Here’s what you need to know!

Why Publicity is One Piece of the Pie

Whether you aim to boost sales, enhance your brand, or secure speaking engagements, publicity works best in tandem with marketing, advertising, and distribution efforts.

Key Takeaway: Publicity isn’t just about selling books—it’s about amplifying your name and message.

Publicity and Digital: Two Sides of the Promotion Coin

The PR by the Book team runs two parallel tracks: traditional publicity and digital outreach. From pitching media outlets to leveraging social platforms, they customize campaigns to fit each book’s unique needs. Their strategy covers everything from print and TV to podcasts, influencers, and Goodreads.

Pro Tip: Start your publicity efforts early! For pre-publication books, aim for six months before the release. Already published? No worries—there are plenty of ways to drum up buzz post-launch.

The Power of Podcasts

Podcasts have become a book promotion powerhouse, combining the storytelling appeal of talk radio with the convenience of on-the-go listening. Niche and genre-specific podcasts can expand your reach. Whether you’re a romance writer or a medical memoirist, there’s a podcast for you.

Success Story: Dr. David Weil’s novel gained exposure on 40 podcasts, reaching over 15 million potential listeners!

Social Media: It’s Not Just About Posts

From creating engaging content to running targeted ad campaigns, social media offers authors endless opportunities. PR by the Book’s campaigns show how a strong presence on platforms like Instagram and TikTok can help authors connect with readers and influencers alike.

Pro Tip: Work with micro-influencers (1K–10K followers) who align with your book’s niche for authentic, impactful engagement.

Leveraging Platforms Like NetGalley and Goodreads

Kimberly shared the benefits of using NetGalley to distribute ARCs (Advance Reader Copies) and generate reviews pre-launch. Goodreads, on the other hand, is a must-claim platform for every author—it’s where readers go to discover, review, and follow their favorite authors.

Hot Tip: Add timely tie-ins to your pitches, such as seasonal themes or trending topics, to grab the media’s attention.

Immersive Storytelling: Make Your Book an Experience

Want your book to stand out in a sea of titles? PR by the Book encourages authors to think outside the box with tools like:

• Interactive Websites: Include maps, character profiles, or exclusive content.
• Book Trailers: Create cinematic videos to capture your story’s essence.
• Social Media Narratives: Post snippets of your book or behind-the-scenes content.

Final Thoughts

The book world is vast and competitive, but with the right strategies, you can carve out your space. Staying nimble and testing new ideas is key.

Want More Content Like This?

Register for our next Speaker Series! Each month we host live Speaker Series sessions with book marketing and self publishing experts. Anyone can join the live sessions and Gold & Platinum Members can watch the recordings any time!

The post How to Create Buzz for Your Book appeared first on Written Word Media.

1. Editing: The Non-Negotiable Investment

Before your book hits the shelves (or e-readers), it needs to be polished. Editing ensures your prose shines and avoids embarrassing typos.

• Developmental Editing: Focuses on big-picture elements like plot, pacing, and character development. Costs vary but can range from $500 to $3,000 depending on your manuscript’s length.
• Copyediting and Proofreading: Hones in on grammar, syntax, and consistency. Budget $0.01–$0.03 per word.

Tip: To save money, ask beta readers to provide initial feedback before hiring a professional editor.

2. Cover Design: Don’t Judge a Book by Its Cover—But Everyone Will

Your cover is your book’s first impression. A professional cover design can cost between $200 and $1,500. Remember, genre-specific covers resonate best with readers.

Pro Tip: Check out platforms like 99designs or hire a designer who specializes in book covers on a marketplace like Reedsy.

3. Formatting: The Devil Is in the Details

Formatting your book for print and eBook distribution ensures it looks professional. DIY tools like Vellum can cost around $250 for unlimited use, or hire a formatter for $50–$500 per project.

4. Marketing: Reaching Your Readers

Once your book is ready, you’ll need to let the world know it exists. Here’s a breakdown:

• Email Promotions: Platforms like Freebooksy or Bargain Booksy help authors target readers who are actively looking for books in your genre. Costs start around $40.
• Reader Reach Ads: Written Word Media offers ad management for authors, helping you reach your ideal audience. Packages start at $299 and include targeted ads, newsletters, and more​.
• Social Media Ads: If you’re managing ads yourself, plan to spend at least $50–$150 per campaign for platforms like Facebook or Amazon.

Budgeting tip: Allocate 20-30% of your budget to marketing to ensure your book finds its readers.

5. Additional Costs to Consider

• ISBNs and Barcodes: Can be useful for self-publishing, these can cost $125+.
• Author Website: A simple site on platforms like Squarespace or WordPress might cost $100–$300 annually.
• Miscellaneous Costs: Consider items like ARCs (advance reader copies), giveaways, or attending book festivals.

6. Budget Example: Self-Publishing a 60,000-Word Novel

7. Plan, Prioritize, Publish

If your budget feels tight, prioritize tasks based on what will directly impact your book’s success. A professional cover and editing are must-haves. For marketing, Written Word Media offers cost-effective solutions tailored to indie authors that can help maximize your budget while reaching the right readers.

Budgeting may not be the most glamorous part of your author journey, but it’s one of the most important. With careful planning, you’ll be well on your way to seeing your book out in the world—and into readers’ hands.

Ready to promote your book? Check out Written Word Media’s author services for effective and affordable options!

The post How to Budget for Your Book: A Guide for Authors appeared first on Written Word Media.

Why You Need an Author Website

Every author should have a website. In a world where Instagram posts disappear and algorithms change daily, your website is your one true constant. It’s your hub, your storefront, your portfolio, and your first impression when readers go searching.

Key reasons to have a website:

• SEO Boost: When someone Googles you (and they will), your website should be the first thing that pops up.
• Reader Connection: Whether they’re discovering your books for the first time or they’re already mega-fans, readers want updates, exclusive content, and a way to connect.
• Industry Access: Having a contact form or email address means media, agents, and industry professionals can easily reach out.

So, before you post on Instagram or plan your next tweet, ask yourself, “Is my website ready for visitors?” If the answer isn’t a resounding YES, we’ve got some work to do!

Choosing the Right Platform

You don’t need to be a coding wizard to create a stunning website. Platforms like WordPress, Squarespace, or Wix are super user-friendly. They offer plenty of templates (translation: no coding needed ), and they’re perfect if you plan to make your own updates.

But if you’re more of a write-the-next-chapter-type and don’t want to tinker with website updates, hiring a developer may be your best bet. Just make sure you grab your own domain name (e.g., yourname.com) to keep things professional.

Must-Have Elements for Your Website

No two author websites are the same, but here are the building blocks that should be on every site:

1. Homepage: Feature your latest or upcoming release front and center, with clear links to buy or pre-order.
2. About Page: This is where readers get to know you. Go beyond the two-sentence bio and share your journey, inspiration, and even a professional headshot.
3. Contact Page: Make it easy for fans, media, and event organizers to reach you. A simple form works wonders.
4. Books Page: Showcase your book covers, blurbs, and links to various retailers. Don’t just stick with Amazon – show indie bookstores some love too.
5. Media Page: Highlight interviews, podcasts, and reviews. Have an awesome media feature? Post it here for some added shine!

Bonus Tip: If you’re a blogger, make sure you keep it updated! Nothing says “I’m too busy” like a blog with a last post from 2020. If blogging’s not your jam, skip it altogether.

Branding: It’s All About You

Your author website should feel like an extension of your personality and your work. Start with your book cover’s color palette if you’re unsure. This will give your site a cohesive look and feel.

And for those wondering how many fonts are too many: Keep it simple with two or three fonts. Mix a good serif and sans-serif combo for clean, readable text.

Pro Tip: Your fonts, colors, and design should be consistent across your website and social media platforms. Readers should feel like they’re in the right place, whether they’re browsing your site or your Instagram feed.

Growing Your Email List (Because Yes, You Need One)

Ah, the age-old question: should you have an email list? The answer is usually a big YES. Email lists allow you to reach your most dedicated fans directly – no social media algorithms in sight.

The key to a great email list? Offer a reader magnet – a little freebie like a bonus chapter, deleted scene, or a sneak peek at your next book. Once readers sign up, make sure they receive a warm welcome and a steady drip of updates (without being spammy, of course).

If you’re just starting out, focus on growing your list organically. Use platforms like MailerLite or MailChimp, and remember to offer that juicy freebie in exchange for those coveted email addresses.

Your Author Website Checklist

Before we wrap up, here’s a quick checklist to help you build (or revamp) your website:

A professional-looking domain name (e.g., yourname.com)
Homepage with your latest book and buy links
About Page with a bio and headshot
Contact Page with a form or email address
Books Page with covers, blurbs, and purchase links
Social media icons that link to your accounts
Mobile-friendly design (don’t forget to check it on your phone!)

Final Words of Wisdom

Your website doesn’t have to be complicated. It should be clean, professional, and reflect you. And while building a site might take a little time, the result will be worth it – your readers will know exactly where to find you (and your books!).

So, what’s your next step? Block some time, start planning your site, and when it’s ready, share it with the world!

Want More Content Like This?

Register for our next Speaker Series! Each month we host live Speaker Series sessions with book marketing and self publishing experts. Anyone can join the live sessions and Gold & Platinum Members can watch the recordings any time!

The post Tips For Starting and Optimizing Your Author Website appeared first on Written Word Media.

Skip to Exactly What You Want

1) Pens and Pencils

2) Journals & Notebooks 

3) Office Decor

4) Comfort Essentials

5) Organization

6) Mugs & Bookends

Luxurious Pens and Pencils for Your Finest Scribbles

If you’re still using a random ballpoint you found in the junk drawer, it’s time for an upgrade! Black Friday deals on high-quality pens mean you can pick up something with a bit more pizzazz. Look for deals on fountain pens, smooth gel pens, or even calligraphy pens if you’re in the mood to make your signature shine. There’s nothing quite like jotting down book ideas with a pen that just feels right.

Why it’s a writer’s dream:

• Smooth, reliable ink flow for brainstorming sessions
• Fancy pens make every note feel official (even if it’s just a to-do list)
• Perfect for annotating your favorite books or writing out ideas in style

Our favorite deals:

Paper Mate InkJoy Gel Pens
$31.99   $12.27

This 14-pack of Paper Mate pens features smooth, fast-drying ink in assorted vibrant colors, providing consistent, smudge-free writing across various paper surfaces, making it perfect for all your writing needs.

BIC Xtra-Smooth Mechanical Pencils
$4.99   $1.87

This sleek BIC mechanical pencil offers the smooth writing of 2 ½ wood case pencils in one, with no.2 lead ideal for standardized tests, smudge-free erasing, and a stylish, clear design that makes it a perfect teacher appreciation gift.

Journals & Notebooks: Because Ideas Need a Home

A writer can never have too many notebooks, right? Black Friday is a golden opportunity to scoop up journals, bullet planners, and notepads for those sparks of inspiration that hit out of nowhere. Find deals on beautiful leather-bound journals, sturdy spiral-bound notebooks, or even a stack of sticky notes for quick thoughts. With all those fresh pages ready to fill, you’ll have no excuse for letting an idea slip away.

The perks of a great journal:

• A dedicated space for each project, from characters to world-building
• A satisfying place to track your writing goals, plot twists, and quotes
• And hey, they make great gifts if you need extra inspiration!

Our favorite deals:

Lined Journal Notebook
$13.99   $7.99

This beautifully embossed hardcover A5 journal features soft, suede-like leather, 200 thick-lined pages, and a lay-flat design with ribbon bookmark and elastic closure—perfect for everything from daily journaling to note-taking, and an ideal gift for any occasion.

Hardcover Leather Journal
$13.99   $9.49

This vintage-inspired A5 leather journal features a symbolic “Tree” design, 256 acid-free pages, and a lay-flat, elastic-closure design—perfect for daily journaling, note-taking, or sketching, and makes an ideal gift for any creative or professional in need of a stylish, durable notebook.

Genuine Leather Writing Notebook
$28.95   $19.99

This compact 7.5” x 5.5” genuine leather journal combines timeless craftsmanship with 120 sheets of premium kraft paper, making it an elegant, versatile choice for journaling, planning, or sketching—perfect as a gift for any occasion.

Wide Ruled Lined Note Pads
$15.45   $11.59

This 12-pack of wide-ruled, letter-size notepads features sturdy chipboard backing, easy-tear perforated pages, and a left-side margin for organized note-taking—perfect for daily use at home, school, or the office.

Make Your Space an Oasis

Let’s face it, writers spend a lot of time at their desks. Why not make it a place you actually want to be? Black Friday is ideal for grabbing some cozy upgrades for your writing space, like a small humidifier (perfect for those long winter writing sessions), an ergonomic chair cushion, or a bit of green with a hardy desk plant. These little extras can make all the difference in how you feel during those hours spent typing away.

Top picks for a cozy office setup:

• Low-maintenance plants like succulents for a pop of greenery
• Chair cushions and lumbar support to keep your back happy
• Humidifiers to keep the air fresh, perfect for winter

Our favorite deals:

Faux Fiddle Leaf Fig Tree with White Tall Planter
$79.99   $63.99

This meticulously crafted artificial fig tree with an included planter and artificial moss offers year-round, realistic greenery for your home without the hassle of maintenance, featuring adjustable branches and premium materials for a natural look that stays lush in any season.

3D Puzzle Planter
$19.99  $16.50

This unique 3D jigsaw puzzle flowerpot combines 80 interlocking pieces to create a vibrant, sturdy, and functional planter with a dual-layer design for easy planting, making it a fun and practical gift choice for puzzle lovers and home decor enthusiasts alike.

Mug Warmer
$39.99  $31.99

This smart coffee mug warmer set features a large 4.8-inch heating plate, automatic 8-hour shut-off, and adjustable three-temperature settings to keep beverages perfectly warm, accompanied by a stylish 12oz ceramic mug—making it a safe, thoughtful gift for any coffee lover’s desk or workspace.

Write in Comfort and Style

When it comes to writing, comfort is key. Black Friday is the perfect time to stock up on cozy essentials like slippers adorned with literary quotes, warm throws to wrap up in, and book-themed mugs for that third cup of coffee. This is your sign to turn your writing corner into a cozy nook, complete with everything you need to get in the zone (and stay there).

Why cozy counts for writers:

• Bookish throws and slippers keep you comfortable and inspired
• Mugs with your favorite quotes or literary references keep the words flowing
• Create a ritual around writing time with items that put you in the writing mood

Our favorite deal:

Cool Mist Humidifier
$30.99   $18.99

This compact, ultra-quiet humidifier offers customizable mist levels, 360° nozzle rotation, and a generous 2.0L capacity for up to 24 hours of continuous, maintenance-free moisture, making it ideal for restful sleep and relief from dry air in any bedroom or small space.

Heated Throw
$38.99   $29.99

This ultra-soft heated throw blanket combines flannel and sherpa for enhanced durability, offers customizable warmth with six heating levels, and includes safety features like auto shut-off and rigorous testing, making it a cozy, energy-saving gift ideal for any winter occasion.

Essential Oil Diffuser
$34.99   $17.49

This 5-in-1 ultrasonic essential oil diffuser combines aromatherapy with air humidification, offering a 300ml water tank, LED light options, multiple mist settings, and an auto-shutoff for safety, making it a premium, thoughtful gift for creating a relaxing atmosphere in any space.

Practical Tools for Staying Organized

For authors, keeping track of deadlines, managing writing sessions, and organizing ideas are essential parts of the writing process. Black Friday is the perfect time to pick up practical tools that can make your writing life easier and more productive. Here are some must-have items to keep your work on track and your creativity flowing!

• Calendars & Planners: A well-structured calendar or planner is invaluable for scheduling writing sessions, tracking deadlines, and setting goals. Look for undated planners with customizable pages or ones specifically designed for writers that allow you to plan daily, weekly, and monthly goals.
• Timers: A timer is perfect for implementing focused writing sessions, like the Pomodoro Technique. Consider a visual timer or one with adjustable sound settings to keep you on track without interrupting your creative flow.
• Digital Dictation Devices: For capturing ideas on the go, a digital voice recorder or dictation app can help you record notes hands-free, so you never lose a spark of inspiration. Look for models with clear sound quality and easy file transfer options.
• Sticky Notes & Whiteboards: For visual thinkers, sticky notes and whiteboards are perfect for brainstorming scenes, characters, and plot points. Look for multi-colored sticky notes or whiteboard calendars to visually organize ideas and keep track of your storyline.
• Portable External Hard Drives: Safeguard your drafts and research with an external hard drive. This is essential for backing up files and accessing your work on multiple devices, especially if you’re working on a larger project.

Our favorite deals:

Weekly To Do List Notepad
$9.99   $7.97

This undated weekly to-do list notepad provides a complete productivity system with dedicated sections for prioritizing tasks, durable twin-wire binding, and premium paper, making it a versatile and long-lasting planning tool ideal for staying organized at work, home, or school.

60-Minute Visual Timer
$23.99   $16.14

The Secura 60-minute visual timer enhances time management with an easy-to-read blue disc, adjustable volume, and kid-friendly design, making it perfect for classrooms, homes, and offices to encourage focused, productive learning and task completion.

Colored Page Markers
$15.99   $7.99

This set of 480 colorful adhesive tabs is perfect for organizing planners, documents, and books, featuring removable, writable, and waterproof tabs made of high-quality BOPP material that won’t damage pages. Ideal for students, teachers, and office staff, these tabs help highlight and categorize information with ease.

Desk Calendar
$19.99  $15.29

This 18-month desk calendar (January 2025 – June 2026) offers spacious daily blocks, holiday markings, and extra note sections for effective planning, featuring thick, anti-bleed paper and the option to hang or lay flat on your desk. With tear-off pages and a durable black backing, it’s perfect for managing tasks and goals at home, school, or the office.

Monthly Planner
$5.99  $5.87

This monthly planner features thick, bleed-resistant paper, mini calendars for each month, and spacious daily blocks, making it easy to view and organize your schedule. With a durable, waterproof PVC cover, this lightweight planner is designed to help you stay organized and thrive throughout the year.

Specialty Mugs and Bookends: Style Your Bookshelf to Inspire

Your bookshelf is more than just storage; it’s a place that reminds you of your passion for storytelling. This Black Friday, find deals on unique bookends, quote mugs, and decorative book holders that bring a little character to your writing space. Bookends shaped like typewriters or classic novels, mugs printed with quotes from your favorite authors, or even a set of reading-themed candles can add that extra spark of inspiration.

Shelf essentials for the bookish heart:

• Mugs or tumblers that make every cup of tea feel like a cozy writing session

KLUBI Tumbler
$24.97  $11.77

• Bookends that bring style and order to your collection

Pinecone Shaped Resin Bookends
$28.34  $21.08

• Bookish candles for an ambiance that’s pure writer magic

Scented Candle
$28.34  $21.08

Conclusion: Black Friday Finds for Every Writerly Need

This Black Friday, give yourself the gift of a writing space that fuels your creativity. From pens that glide like a dream to cozy mugs that make every sip a pleasure, these deals are the perfect excuse to add some comfort, style, and inspiration to your writing life. Happy writing—and happy shopping!

The post 2024 Black Friday Deals for Authors appeared first on Written Word Media.

And email promotions? They’re the cherry on top. Let’s dive into how you can wield this powerful tool to boost visibility, drive sales, and build an audience that’s eager for your next release. Whether you’re just dipping your toes into book marketing or looking to level up your promotional game, we’ve got the tips you need.

What is a Price Promotion?

You’ve likely seen these promotions all over: “Get this eBook for only $0.99 for a limited time!” or even better, “Free for this week only!” Dropping the price of your eBook for a short period is an excellent way to grab readers’ attention, especially if you’re a self-published author battling that “unknown name” bias.

Authors can also choose to keep their book at a permanently low price (like $0.99 or free), but most go for the limited-time offer approach to create urgency. This strategy is especially powerful for indie authors because it gives readers a low-risk way to discover new books. Who doesn’t love a great deal?

Why Should Indie Authors Run Price Promotions?

There are five key reasons price promotions work wonders for indie authors:

1. Break through the “unknown name” bias – Lower prices encourage readers to take a chance on new authors.
2. Boost exposure – It’s one of the most effective ways to get your book in front of more eyeballs.
3. Generate reviews and ratings – More readers means more chances to build feedback and social proof on retailers like Amazon.
4. Drive series read-through – Entice readers to buy the next book in your series.
5. Grow your newsletter and social media following – Reach a wider audience and encourage readers to stay connected—be sure to give them links to your website and social media profiles in the backmatter of your eBook. 

Who Should Run a Price Promotion?

Spoiler alert: pretty much everyone can benefit from running a price promotion at least once. Whether you’re a seasoned author looking to reignite interest in your backlist or a debut novelist in need of reviews, price promotions are for you. Here’s a quick list of who stands to gain the most:

• Authors who need reviews – New or existing, they’re essential.
• Anyone with a backlist – Breathe new life into older titles.
• Authors with a series – Use your first book as bait to hook readers into the rest.
• Authors looking to collect data – This is a goldmine for gathering reader emails and building your audience.

The Step-by-Step Guide to Running a Price Promotion

Now that you’re convinced, let’s talk about how to run a price promotion effectively. We’ll break it down into five simple steps.

1. Get Your Fundamentals Right

Before you launch your promo, make sure the foundation of your book’s presence is rock-solid. This means:

• Cover: Eye-catching and genre-appropriate.
• Book Description: A compelling blurb that hooks readers without spoiling the plot. Add comparisons to similar books to help readers find yours.
• Author Page: A polished Amazon author page with a real photo and a call to action, such as “Follow me to stay updated on my latest releases.”
• Backmatter: Don’t forget the section at the back of your book where you can link to your other works or invite readers to join your newsletter.

2. Pick Your Promo Price

Do you go for free or a discounted price? Here’s a quick breakdown:

• Free: Best for boosting downloads and rankings but with less immediate revenue. Great for driving Kindle Unlimited reads and series read-throughs.
• $0.99 to $4.99: Less impact on rankings but generates revenue immediately. Readers have more “skin in the game” and are more likely to finish the book (and leave a review!).

3. Schedule Your Marketing

Timing is everything. Alongside your price drop, you’ll want to stack your marketing efforts to maximize visibility. This includes:

• Email promotions: Written Word Media offers email promo stacks that can help you achieve substantial results without the uncertainty of approval (as some other email promo sites only accept a fraction of the books submitted to them). 
• Digital ads: Facebook, Amazon, or TikTok ads can give your promotion an extra push.
• Social media: Post to your social channels and encourage list swaps with other authors.
• Email your fans: Don’t forget to notify your existing readers!

4. Run Your Promotion

When the day arrives, double-check everything:

• Is your book priced correctly across all retailers?
• Are your scheduled social posts and email blasts ready to go?
• Keep an eye on your book’s rankings and any issues that may arise.

5. Evaluate Your Results

Once the dust has settled, it’s time to measure your success. Look at:

• Retailer charts: Where did your book rank during and after the promotion?
• Reviews and Kindle Unlimited reads: These may trickle in over the next two weeks, so be patient.
• New social media followers and email signups: Did your audience grow?

Use the data to plan your next promotion!

The Power of Promo Stacking

The key to successful price promotions is that the more marketing you invest in, the greater the results. By scheduling multiple promotions (email promos, ads, social media, etc.) to overlap during the price drop of your book, you can create a snowball effect that boosts your book’s visibility exponentially. With the right strategy, you can get thousands of downloads and significantly improve your rankings without relying on a single promo service.

Written Word Media offers ready-made Promo Stacks designed to deliver powerful results for authors. 

Conclusion

Running a price promotion can turn your book from a hidden gem into a bestseller. With the right strategy, you’ll boost exposure, gain new fans, and drive sales like never before. Remember, it all starts with getting your fundamentals right, choosing the best price, scheduling strategic marketing, and evaluating your results for the future.

The post From Inbox to Bestseller: How to Master Email Promotions for Your Book appeared first on Written Word Media.

Congratulations! You’ve just completed your first promotion with Written Word Media! You’ve gained new readers, maybe even some fans, and you’re riding high on that promotional momentum. So, what now?

We know the feeling: you’ve checked your sales, celebrated the downloads, and maybe even shared the news with a few writer friends. But how do you keep this success rolling? Here’s your go-to guide, with tried-and-true tips from successful indie authors, on what to do next to keep that momentum alive.

1. Check Your Stats Weekly

You know the saying: “What gets measured gets managed.” Regularly tracking your book’s sales and downloads is key. Monitoring these numbers gives you the insight you need to adapt and refine your strategy.

• Where to track: Start with your Amazon KDP dashboard, but don’t forget other retailers where your book is listed.
• What to look for: Patterns, peaks, and valleys. Do your downloads spike on certain days like when you post on social media or send an email? Is there a noticeable drop-off? Knowing your book’s performance lets you plan your next move with confidence.

Consistency here is key – the more you check in, the better you’ll understand what’s working.

2. Experiment with Your Price

One of the top questions indie authors ask is, “What’s the best price for my book?” While there’s no one-size-fits-all answer, testing different price points can help you discover what resonates with readers and encourages new downloads.

• Popular strategy: Try setting your price at $0.99 for a limited time to attract budget-conscious readers. You’ll likely notice more downloads and potentially more reviews.
• Pro tip: Don’t be afraid to adjust! Pricing is one of the perks of being an indie author. Experimenting allows you to find that sweet spot between reader interest and profitability.

3. Grow Your Email List

If building a loyal readership is your goal, then your email list is your golden ticket. Unlike social media, an email list gives you a direct line to readers who are already interested in what you have to say (and write).

• Get started: Encourage readers to sign up by including a call-to-action in the back of your book. Social media shout-outs can help too!
• Boost your list: Written Word Media’s Subscriber Surge Giveaways and Reader Reach Ads are a fantastic way to grow your email list while reaching new audiences. The larger your list, the easier it will be to make a splash with future book launches.

4. Focus on Getting Reviews

Reviews are an indie author’s best friend. Whether on Amazon, Goodreads, or other platforms, reviews build credibility and encourage more readers to take a chance on your book.

• How to get them: Consider offering Freebooksy promotions to encourage downloads. The more people who download your book, the more who’ll (hopefully!) leave feedback.
• Remember: Reviews aren’t just nice to have—they’re crucial for visibility. Platforms like Amazon factor reviews into their algorithms, so the more reviews you have, the better your book will perform.
• Don’t Forget About Editorial Reviews: Editorial reviews are a professional critique that highlights a book’s strengths, style, and appeal, helping to boost its credibility and attract more readers. You can get a free editorial review for your book from NewInBooks.

5. Create a Marketing Plan

The best way to keep momentum? Have a game plan. Every author should map out a 90-day marketing calendar that includes upcoming promotions, social media posts, email sends, and launches.

• For KDP Select authors: Make sure to note those all-important promotional days. You get five free days within each 90-day enrollment, so plan them strategically to maximize impact.
  • Pro Tip: Use Written Word Media’s new “Recurring Promotions” feature to automate your book promotions to overlap with your KDP free days or book price drops.

• Long-term vision: The first year is often about experimenting and laying the groundwork for success. Embrace this time as an investment in building a loyal readership.

Need Help Crafting Your Strategy? We’re Here!

Whether you’re an indie author just starting out or a seasoned self-publisher, Written Word Media is here to support you. Our team loves helping authors reach their goals, and we’re always just a click away. If you’re looking to optimize your results or create a marketing plan tailored to your book, schedule a consult with us today.

Keep writing, keep promoting, and keep growing!

The post What’s Next? 5 Essential Steps to Maximize Your Book’s Success appeared first on Written Word Media.