You’ve written the book. You’ve pressed publish. Now you’re ready to share your story with the world. Cue the eBook promotion!

At Written Word Media, we’ve seen thousands of authors run successful promotions across Freebooksy, Bargain Booksy, Reader Reach Ads, and more. And we’ve also seen a few common missteps that can limit your promo’s potential.

But don’t worry—these aren’t dealbreakers. In fact, consider this blog post your backstage pass to a better book launch. Let’s walk through five common promo pitfalls—and how you can turn each one into a powerful marketing win.

1. Sending Readers to a Page That Doesn’t Convert

Why It Happens:

You’ve invested in a promo and driven readers to your Amazon page—yay! But if that page isn’t ready to impress, you may not get the downloads or sales you hoped for. This isn’t about perfection; it’s about making the most of your promo dollars by ensuring your book page is working with you, not against you.

How to Fix It: 

Start by making sure your cover and blurb are doing the heavy lifting:

• Does your cover match your genre?
  A thriller should look like a thriller. A cozy mystery should feel like a warm cup of tea. Browse top books in your category—does yours look like it belongs on the same shelf? Genre resonance helps readers quickly recognize that your book is exactly what they’re looking for.
• Does your description hook the reader right away?
  Think of your book blurb as the handshake before a first date. It should intrigue, excite, and give a clear sense of tone and stakes—all in just a few lines.

A quick polish on your book page can make a huge difference when new readers are deciding whether to click that “Buy” or “Download” button.

2. Picking the Wrong Price (or Not Updating It in Time)

Why It Happens:

Life is busy. And between pricing updates and promo scheduling, it’s easy to forget to double-check that your book is free for a Freebooksy promo or $5 or under for Bargain Booksy.

Why It Matters: 

We aim to make a high-intent match between readers and books. When a reader clicks on a promo, they expect the price they were promised. If it’s not right, the experience can be frustrating, and that can lead to fewer downloads or sales.

How to Fix It:

• Make sure your price is correctly set the day before your promo starts (we recommend adjusting the price in your dashboard at least 24 hours early to account for time zones and retailer lag).
  
• Choose the right pricing strategy for your goals:
  Want to boost rankings and widen your audience? Go with a free promo and aim for big download volume.
  Looking to make some revenue and recoup ad spend? Choose a bargain promo and target the sweet spot for impulse buys.

And don’t worry—our team checks every single promo before it runs. If something’s off, we’ll reach out. But things go smoother (and more stress-free) when you’ve got the pricing aligned in advance.

3. Losing Momentum Between Promos

Why It Happens:

You pour energy into setting up a Promo Stack—maybe even run a few ads—and then… pause. Totally understandable! Life happens. But momentum matters.

Why It Matters:

Consistency creates discoverability. You’re building reader recognition and feeding the Amazon algorithm every time you promote your book. It’s a lot easier to climb the mountain when you’re already halfway up, rather than starting fresh every time.

How to Fix It: 

Think in terms of cadence and rhythm. Find a promotional schedule that works for you—maybe it’s every 30 days, maybe every quarter. Just keep in mind: we require at least 30 days between promos on the same site, so planning ahead will help you keep the flywheel turning. When you find a groove that works, stick with it. Your backlist (and your sales chart) will thank you.

Even repeating the same promotion can be incredibly effective. Readers come and go, timing changes, and promotions often perform better over time as your book’s visibility grows. Visibility is a long game. It’s easier to build on momentum than to start from scratch every time.

4. Avoiding Ads Because They Feel Overwhelming

Why It Happens: 

Facebook Ads? Amazon Ads? Targeting, creative, copywriting… It’s a lot. And if you’re already juggling writing, editing, and marketing, learning an ad platform from scratch might not feel doable.

Why It Matters: 

Ads are an incredible complement to email promotions. They keep your book in front of readers beyond the inbox and help you sustain visibility, especially during and after a promo week.

How to Fix It: 

You don’t have to go it alone. With Reader Reach Ads, we manage everything for you:

• Professionally designed images
• Compelling ad copy
• Data-driven targeting
• Ongoing optimization

It’s full-service ad management—without the agency price tag. Let us handle the ads so you can focus on your next chapter (literally).

5. Not Promoting Your Promo (Before, During, or After)

Why It Happens: 

You’ve booked a promo, so you might think your job is done. But here’s the truth: your readers want to hear from you, too. Not only that, but you’ve already shelled out the money for an email promo. It’s well worth the time and effort to amplify the promotion to your existing audience. 

Why It Matters: 

Your existing audience is already primed to support you—they just need to know something’s happening! And who doesn’t love a sale?! A little extra visibility from your end can give your promo a nice boost.

How to Fix It: 

Marketing isn’t just about the promo day—it’s about what you do before and after. Don’t be shy—shout it from the rooftops (or at least your newsletter and socials):

Before and During Your Promo:

• Announce the deal in your newsletter (e.g., “My book is $0.99 this week on Bargain Booksy—get it before it’s gone!”)
• Ask readers to spread the word (they love to help)

After Your Promo:

• Follow up with a thank-you post or email
• Tease what’s coming next: another promo, a new release, a sequel?

A little planning and engagement can go a long way. Treat your promo like a celebration and your readers will show up to the party! 

The Final Word: Your Promo Is Part of a Bigger Story

You’re not just running a promotion. You’re building a career. A readership. A legacy.

These “mistakes” aren’t really mistakes—they’re learning opportunities. And every promo you run is a chance to get sharper, smarter, and more strategic.

At Written Word Media, we’re here to help you turn every Promo into progress. Whether it’s your first time or your fiftieth, we’re in your corner, cheering you on and making sure your story gets the spotlight it deserves.

The post 5 Mistakes Authors Make When Running eBook Promotions (and How to Fix Them) appeared first on Written Word Media.

Whether you’re a seasoned author or just getting your feet wet in the indie publishing world, understanding how zero-cost pricing taps into human psychology can transform your book marketing strategy.

Discover why giving your book away can be your smartest sales move—and how the psychology of ‘free’ can turn curious browsers into loyal readers.

Free in the Wild: You’ve Seen It Everywhere

Free is everywhere—and it works.

Think about the last time you got a free sample or signed up for a free trial. Big brands give things away to make money. Why? Because it works.

• Gillette gave away razors to sell blades—now they’re a household name.

• Costco sees sales increase up to 2,000% during sampling events.

• Dropbox grew its user base with a simple promise: free space for referrals.

• Amazon’s Kindle Unlimited feels “free” to readers, but authors get paid.

The takeaway? If the world’s most successful companies use free to fuel growth, indie authors can too.

Why Free Works: It’s All In Your Head

Turns out, we’re wired to respond to “free” — emotionally and powerfully. It’s not magic. It’s science. The word ‘free’ doesn’t just sound good—it lights up our brains. Here’s why readers respond so strongly to zero-cost pricing.

The Psychology of Free

Let’s break it down.

1. Loss Aversion

We humans really don’t like losing things—even on things that don’t cost us anything. In one study, people chose a free $10 gift card (a $10 profit) over a $20 card that cost $7 (a $13 dollar profit).

If someone was offered to pick between getting 13 dollars or getting 10 dollars, which would they pick? Obviously, everyone would rather have 13. But if you introduce FREE into the equation the brain goes nuts and everyone picks the free option.

Free books feel risk-free. There’s no cost, no commitment—just the possibility of discovering a new favorite author.

Readers are inundated with choices. Every book is a potential gem… or a dud. That uncertainty makes them hesitant to try unfamiliar names, especially if there’s a price attached. But take away the cost? Suddenly, the risk disappears.

Now the thought process shifts from “Is this worth my money?” to “I’m missing out if I don’t get this free book!”

And because free offers often don’t stick around, readers also feel an incredible urgency to grab it now—just in case they’re missing out on something great. That emotional cocktail of curiosity, value, and FOMO (fear of missing out) is all due to loss aversion, and it makes free books incredibly compelling.

2. Scarcity & Urgency

Scarcity and urgency play directly into our natural fear of missing out—aka FOMO. When something feels limited, we pay closer attention. When something feels urgent, we act faster.

Ever walked through Costco and been handed a free sample by a smiling rep next to a dwindling tray of snacks? That’s scarcity in action. The setup is temporary. The supply is small. And the message is clear: Get it while you can. The result? Shoppers don’t just try the product—they often buy it on the spot. In fact, Costco has seen sales increases of up to 2,000% during sampling events.

This same principle applies to free book promotions. When a deal is labeled “Free today only” or paired with a ticking countdown clock (like the one shown here from a Kindle promo), it signals to readers that they need to act now—or miss out entirely.

Why does this work so well? Because “later” rarely happens. We’re all busy. We’re overwhelmed with choices. Scarcity moves people out of thinking and into doing. Adding urgency creates a window where the decision becomes easy: grab the freebie before it disappears.

You can also stack the effect by adding social proof:
“Over 1,000 downloads already today!” or “Join 500+ readers who grabbed their copy!”

These tiny psychological nudges pack a powerful punch. They transform your book from one of many options into a limited-time opportunity—and that’s the kind of framing that gets clicks.

3. Reciprocity

Humans are wired to return favors—it’s social glue.

When you give readers something valuable for free—like a well-written, fully developed book—it sparks a subtle emotional response. “That was generous… maybe I’ll leave a review, or check out their next book.”

This is reciprocity in action. It’s not about guilt—it’s about goodwill. A free book starts a relationship.

And relationships lead to momentum:

• More reads
• More reviews
• More superfans who stick around for your next launch

In fact, 87% of consumers are more likely to support a brand that gives them something in return. In your case? That “gift” is your writing. And when done right, a free book becomes the start of something much bigger.

4. Endowment Effect

 People tend to value something more once they own it or feel possession of it.

Once someone owns something—even if they got it for free—they tend to value it more. That’s the endowment effect in action.

For authors, this means that the moment a reader downloads your free book, it’s no longer just a book—it’s their book. They start to form an emotional connection.

They’ve taken that first step into your story world, and if they connect with your characters, your voice, your worldbuilding—they won’t want to leave.

That emotional investment is what drives readers to buy the next book, leave a review, or recommend your series to others.

A free download isn’t the end of the journey—it’s the beginning of a relationship.

So, How Do I Sell Books with This?

Here’s the simple, strategic play for how to leverage this strategy to make money selling books:

• Make Book 1 free – This is especially effective for series. You hook them with book 1, they buy books 2 and 3 because they have to know what happens.

• Run a promotion (we can help with that) – These email promotions get your free book in front of thousands of the right readers. Run a Freebooksy, a Freebooksy Series Promo, or a Free Promo Stack that pairs Freebooksy with other platforms that promote free books.

• Tell your fans about it – Email your list, post on socials, shout it from the rooftops. The more people who know about your promo, the more it can snowball.

That’s it. Just a few clicks and your promo is live.

No complicated marketing strategy. No weeks spent building landing pages or fiddling with ad dashboards.

You don’t need to be a marketer—you just need to get your book in front of readers.

What You Really Get When You Give a Book Away

A free book isn’t just a freebie—it’s a reader magnet.

That means it’s designed to attract new readers into your orbit.

Think of it as a no-risk invitation: a sample of your storytelling that invites people to try before they buy. And if they like what they read? They’ll stick around.

Reader magnets work best when they’re tied to a series or offer a compelling taste of your style—because once a reader is drawn in, they’re far more likely to continue the journey with you.

When you give away a book, you gain:

• Visibility
• New readers discovering your series
• Read-through to later books
• More reviews
• Algorithmic lift from Amazon and other platforms
• Mailing list growth

One free book = long-term gain.

Math Time!

Let’s Crunch the Numbers

Let’s take a closer look at how free performs compared to a $0.99 promo. Spoiler: free wins—by a landslide.

We analyzed two campaigns with similar genre, author size, and placement. The only difference? One was priced at $0.99. The other was free.

Here’s what happens:

• • 233% more impressions = More people saw the free promo. That means greater reach, better exposure, and more chances for your book to get noticed.
  • 86.7% more reviews = Free books generated significantly more reviews.
  • More reviews = better social proof = more long-term sales.
  • 238.8% more earnings = Yep, you read that right. The free promo led to over 2X the earnings—thanks to read-through, follow-up sales, and newfound fans eager for more.

  The takeaway? The overwhelmingly higher response rate on the free book changes the math entirely. Free isn’t about giving something away.

  It’s about creating momentum—and monetizing it on the other side.

  Guardrails: When Free Works Best

  So, we now know that free can be a powerful strategy, but like most things, it works best in certain scenarios. To get the most bang for your promotional and strategic buck, use free when:

  • You’re Promoting a Series

  Making Book 1 free is a proven strategy for series authors. You hook readers with the first installment, and if they’re invested in your story or characters, they’ll happily pay for Books 2, 3, and beyond.

  Tip: Use your back matter to point readers to the next book. A simple “Keep reading!” with a link works wonders.

  • You’re Offering Digital Goods

  Free works best with ebooks (and audiobooks). Why? Zero cost to you, instant delivery to the reader, and no inventory or shipping concerns.

  Paperbacks, on the other hand, come with production costs and logistics, making them less ideal for zero-cost giveaways.

  • Your Back Matter Is Optimized

  Don’t stop at “The End.” Use the final pages of your book to convert new readers into long-term fans. This is your golden moment to guide them toward:

  • Your next book (with a link)
  • Your email list (with a signup incentive)
  • A review request (“Enjoyed this book? A quick review helps others discover it!”)

  Pro tip: Keep it warm, clear, and reader-focused. No hard sell needed—just a friendly nudge in the right direction.

  TL;DR:

How Written Word Media Can Help

When you’re ready to run a free promo, we make it easy—and effective.

Whether you’re launching a new series, reviving an old one, or trying to grow your list, our tools are built to help you reach thousands of readers fast.

Freebooksy Email Promotions

• • Put your book in front of readers who are actively looking for free titles in your genre
  • High-intent audience = more downloads, more reviews, more exposure

• Your promo is sent via email directly to readers, not just tossed into the void
  

Free Promo Stacks

• • Combine Freebooksy with other top free promo platforms
  • One form, one payment—we handle the rest
  • Perfect for maximizing visibility across multiple audiences at once

• Ideal for series authors who want to drive serious download numbers in one go
  

For romance eBooks, Red Feather Romance also offers highly effective free promos.

Quick. Simple. Author-Friendly.

No complicated tech. No guessing. Just a few clicks to schedule your promo, and our team takes it from there.

You write the book. We get it into readers’ hands.

In Summary

Free works—when it’s part of a smart strategy. Ready to run a promo that makes an impact?

Visit Written Word Media to schedule your Promo Stack today. 

The post Free Promotions: The Secret Psychological Impact of Zero Cost (and How it Can Work for Authors) appeared first on Written Word Media.

At Written Word Media, providing exceptional customer service is at the heart of what we do. We’re committed to making sure you have the best experience possible, whether you’re an author using our promotional services or just getting started and need help. Our dedicated team is here to support you every step of the way.

In this post, I’ll explain how our customer service works, the different ways you can get in touch with us, and what you can expect when you do. Our mission is to make your experience as smooth and successful as possible, so you can focus on what truly matters—growing your author career.

Customer Service at Written Word Media

Our team in North Carolina is made up of empathetic and kind people who genuinely care about your success as an author! We’re here to answer all your questions—whether you’re still working on your book, feeling frustrated with a promotion, or just seeking some honest advice. We also love hearing feedback on what authors want to see from us or how we can improve because we’re all about continuous growth.

In fact, our team handles over 1,000 emails every week! That’s a lot of questions, feedback, and requests, and we’re proud to be able to assist so many authors. Each email is an opportunity for us to provide support, share valuable insights, and ensure that you have the resources you need to succeed.

We believe in responding thoughtfully and promptly, no matter the inquiry, and we see every interaction as a chance to build a stronger connection with our author community. So, whether your question is big or small, rest assured that we’re always here, ready to help you along your author journey.

How can you reach us?

There are several quick and easy ways to reach out to our team!

1. Live Chat

If you are a Gold or Platinum member, you can contact us via live chat. Log in to your Member Portal, and you should see a ‘Chat with us’ bubble at the bottom right corner. Click this to start chatting, and a team member should respond within 1 minute! Please note that our live chat is available Monday through Friday, from 8am to 4pm EST. If you reach out outside of those hours, we’ll get back to you within 48 business hours.

2. Good Ol’ Fashioned Email

You can email us directly at hello@writtenwordmedia.com or info@writtenwordmedia.com.

3. Our Contact Form

If you’re browsing our website, you can send us a message via our contact form.

4. Via Your Written Word Media Member Portal

If you’re in your Member Portal and need assistance, simply click on your name at the top right of the screen. Then, select “Contact Support.” A box will appear with a contact form (and a glimpse of our friendly faces).

Don’t have a Member Portal? Sign up for free.

You can expect a response within 48 business hours for any email or form submission.

Looking for FAQs?

If you’d like to explore our FAQs before reaching out, we have a detailed help center available here.

Final Thoughts

At Written Word Media, we’re committed to making sure your experience with us is seamless and enjoyable. Our team is always ready to support you through various channels, whether you’re looking for answers or need help with our services. We aim to provide timely, helpful, and kind responses, allowing you to focus on what you do best—advancing your author journey. Thank you for trusting us to be part of your success!

P.S. Be sure to add hello@writtenwordmedia.com and info@writtenwordmedia.com to your Contacts list so you don’t miss our messages!

The post How Customer Service Works at Written Word Media appeared first on Written Word Media.

Why You Should Create a Boxed Set

1. Your Sales Are Flatlining (Or You’re Not Publishing as Often)

If your book sales have stalled or you’re taking a break from publishing new titles, a boxed set can breathe life back into your catalog. Readers love a binge-worthy experience, and a well-priced collection can entice them to grab your books in one fell swoop.

Perfect for:

• Authors who are between releases and want to keep earning.
• Series that have lost momentum but still have potential readers.

2. It’s a Revenue-Boosting Machine

Boxed sets can be a reliable income generator if priced strategically. Here’s how:

• Higher perceived value → Readers feel like they’re getting a deal, so they’re more likely to buy.
• More royalties per sale → If you’re in Kindle Unlimited (KU), a boxed set means more pages read, which translates to more income.
• Discounting power → Running an email promo on a boxed set can deliver stronger results than discounting individual books.

Pricing tip:

• Test your price point! $4.99–$9.99 is a sweet spot for a completed series, while $0.99 promos can skyrocket visibility.

3. A Smart Fix for an Uneven Series

If some books in your series outperform others, bundling them together evens the playing field. A strong book can carry weaker ones, increasing overall revenue rather than leaving some books languishing in obscurity.

Great for:

• A series where Books 1 & 2 sell well, but Books 3+ get crickets.
• Older series that need a facelift.
• Readers who won’t commit to buying multiple books individually but will happily one-click a bundle.

4. You Can Reach a New Audience

Not every reader buys book-by-book. Some only shop for complete series or collections, especially if they’re KU subscribers or audiobook fans. By offering a boxed set, you cater to completionist readers who want the whole story in one go.

When NOT to Create a Boxed Set

While boxed sets can be a powerful tool, they aren’t for every author or every situation. Here’s when you might want to hold off:

1. Your Books Are Still Selling Well Individually

If your books are still raking in solid individual sales, a boxed set could cannibalize your revenue. Why sell three books for $6.99 when readers are happily buying them at $4.99 each?

Alternative: Instead of a boxed set, try a Promo Stack give individual titles a boost.

2. Your Series Isn’t Complete

Boxed sets work best when they offer a full reading experience. If you’re still writing Book 4, a boxed set of Books 1–3 may frustrate readers. They want closure, not a cliffhanger.

Alternative: Consider a clearly labeled duet or trilogy bundle for now and release a full series boxed set later.

3. You Don’t Have Enough Books Yet

A “boxed set” of just two books? Not exactly compelling. Readers expect a true collection, and smaller sets often underperform. If you only have a couple of books, you may be better off waiting or bundling them with bonus content. A good rule of thumb here is that boxed sets should contain at least 3 books and not more than 6. There are, of course, exceptions to this rule and you know your content better than anyone else does, but this is a good starting point.  

Alternative: Offer a first-in-series freebie via Freebooksy or run a Bargain Booksy promo to attract new readers.

Maximize Your Boxed Set with Marketing

If you decide to bundle, don’t let it just sit there collecting dust. Promote it!

• Email Promos: Boost visibility with a Freebooksy or Bargain Booksy email promo. We’re happy to include bundles and boxed sets.
• Facebook Ads & Amazon Ads: Reader Reach Ads can get your boxed set in front of new readers who love binge-worthy content.
• KU Strategy: If your boxed set is in Kindle Unlimited, lean into pages read as a major income driver.

Final Thoughts

A boxed set can be a powerful tool, but it’s not one-size-fits-all. If your series needs a boost, your sales have slowed, or you want to maximize royalties, a boxed set might be your next smart move. But if your individual books are selling strongly or your series isn’t complete, hold off for now.

Either way, the goal remains the same: keep readers engaged and keep your book sales strong. Whether you choose a boxed set, a promo stack, or a different strategy, Written Word Media has the tools to help you succeed.

The post To Create a Boxed Set or Not to Create a Boxed Set: A Strategic Guide for Authors appeared first on Written Word Media.

1. Editing: The Non-Negotiable Investment

Before your book hits the shelves (or e-readers), it needs to be polished. Editing ensures your prose shines and avoids embarrassing typos.

• Developmental Editing: Focuses on big-picture elements like plot, pacing, and character development. Costs vary but can range from $500 to $3,000 depending on your manuscript’s length.
• Copyediting and Proofreading: Hones in on grammar, syntax, and consistency. Budget $0.01–$0.03 per word.

Tip: To save money, ask beta readers to provide initial feedback before hiring a professional editor.

2. Cover Design: Don’t Judge a Book by Its Cover—But Everyone Will

Your cover is your book’s first impression. A professional cover design can cost between $200 and $1,500. Remember, genre-specific covers resonate best with readers.

Pro Tip: Check out platforms like 99designs or hire a designer who specializes in book covers on a marketplace like Reedsy.

3. Formatting: The Devil Is in the Details

Formatting your book for print and eBook distribution ensures it looks professional. DIY tools like Vellum can cost around $250 for unlimited use, or hire a formatter for $50–$500 per project.

4. Marketing: Reaching Your Readers

Once your book is ready, you’ll need to let the world know it exists. Here’s a breakdown:

• Email Promotions: Platforms like Freebooksy or Bargain Booksy help authors target readers who are actively looking for books in your genre. Costs start around $40.
• Reader Reach Ads: Written Word Media offers ad management for authors, helping you reach your ideal audience. Packages start at $299 and include targeted ads, newsletters, and more​.
• Social Media Ads: If you’re managing ads yourself, plan to spend at least $50–$150 per campaign for platforms like Facebook or Amazon.

Budgeting tip: Allocate 20-30% of your budget to marketing to ensure your book finds its readers.

5. Additional Costs to Consider

• ISBNs and Barcodes: Can be useful for self-publishing, these can cost $125+.
• Author Website: A simple site on platforms like Squarespace or WordPress might cost $100–$300 annually.
• Miscellaneous Costs: Consider items like ARCs (advance reader copies), giveaways, or attending book festivals.

6. Budget Example: Self-Publishing a 60,000-Word Novel

7. Plan, Prioritize, Publish

If your budget feels tight, prioritize tasks based on what will directly impact your book’s success. A professional cover and editing are must-haves. For marketing, Written Word Media offers cost-effective solutions tailored to indie authors that can help maximize your budget while reaching the right readers.

Budgeting may not be the most glamorous part of your author journey, but it’s one of the most important. With careful planning, you’ll be well on your way to seeing your book out in the world—and into readers’ hands.

Ready to promote your book? Check out Written Word Media’s author services for effective and affordable options!

The post How to Budget for Your Book: A Guide for Authors appeared first on Written Word Media.

We’ve covered how to determine the right price for your eBook in another blog post here. In this guide, we’ll take a deep dive into how to adjust your eBook price on Amazon KDP, set up promotions effectively, and ensure your book is presented at its best across multiple retailers.

Why Pricing Matters for Promotions

Pricing isn’t just about attracting readers; it’s also about optimizing your royalties. Amazon’s royalty system plays a significant role in determining how much you earn from each sale:

• 70% royalty rate: Available for books priced at $2.99 or higher.
• 35% royalty rate: Applies to books priced below $2.99.

For authors wanting to offer a discounted price while keeping the higher royalty rate, Amazon’s Kindle Countdown Deal is a fantastic option. This tool lets you temporarily lower your price without sacrificing your earnings potential. See below on how exactly to set one up.

How to Change Your eBook Price on Amazon KDP

Adjusting your eBook’s price on Amazon is straightforward but requires attention to detail to ensure a smooth promotion. Here’s a step-by-step guide:

1. Log in to Your Amazon KDP Dashboard: Head over to kdp.amazon.com and sign in.
2. Select Your Book: Find the book you want to update in your catalog.
3. Adjust the Price: Update the list price and ensure you set the appropriate royalty rate (35% or 70%).
4. Publish Your Changes: Click “Publish Your Kindle eBook” to save your updates.

Using Kindle Countdown Deals to Maximize Impact

Kindle Countdown Deals offer a unique way to discount your book while keeping the 70% royalty rate. Here’s how to set one up:

1. Log into your Amazon KDP dashboard.
2. Navigate to the Promote and Advertise section next to your book.
3. Under Run a Price Promotion, select Kindle Countdown Deal.
4. Choose your promotional dates and discounted price.
5. Click Add Promotion to finalize.

Countdown Deals also come with a countdown timer displayed on your book’s Amazon page, creating a sense of urgency for readers.

Ensuring Your Price Is Ready for a Bargain Booksy Promotion

To meet Bargain Booksy’s requirements, your book must be discounted across all platforms until 11:59 PM EST on the promotion day. If you’re not using a Kindle Countdown Deal, manually adjust your book’s price at least 24 hours before the promotion.

To maximize the impact of your Bargain Booksy promotion, we recommend setting your book’s price to $0.99 to ensure the highest engagement.

Updating Prices Across Other Retailers

If your book is listed on platforms beyond Amazon, consistency is key. Here’s how to update prices on major retailers:

• Apple
• Kobo
• Nook
• Google Play

Each platform has slightly different timelines for price updates to go live, so plan ahead to avoid delays.

Tips for a Successful Promotion

The price tag is only part of the equation. To maximize your promotion’s success, focus on these three areas:

1. Cover Design: A professionally designed cover draws readers in and signals quality. Make sure your cover aligns with your book’s genre and resonates with its target audience.
2. Book Description: Your description should be short, compelling, and enticing. Highlight accolades or compare your book to similar popular titles to grab attention.
3. Reviews: Aim for 30+ positive reviews with an average rating of 3.5 stars or higher. Reviews build credibility and boost reader confidence.

Measuring the Success of Your Promotion

After your Bargain Booksy promotion, it’s time to evaluate its effectiveness. Look at these key indicators:

• New Readers: Track downloads and Kindle Edition Normalized Pages (KENP) read for Kindle Unlimited subscribers.
• Reviews: New reviews may take a few weeks to appear but are invaluable for long-term success.
• Revenue and Backlist Sales: Monitor both immediate sales and the ripple effect on your other books.

Conclusion: Your Path to Promotion Success

With the right pricing strategy and attention to detail, your eBook can stand out during a Bargain Booksy promotion. From adjusting prices across platforms to ensuring your book’s presentation is polished, every step contributes to capturing readers’ attention. With a little preparation, your promotion will not only boost sales but also build momentum for long-term success.

Happy promoting!

The post Mastering eBook Pricing on Amazon KDP: A Comprehensive Guide for Self-Published Authors appeared first on Written Word Media.

1. Research Competitor Prices in Your Genre

Before setting your price, take a moment to analyze similar books in your genre. What are the common price points for books of similar length, content, and quality? Pricing your book competitively can help you stand out and attract more readers.

2. Understand Your Audience’s Willingness to Pay

Knowing who your target readers are is key to pricing your book effectively. Some genres, especially niche ones, can justify a higher price due to the specialized content, while general fiction readers tend to be more price-sensitive. Understanding what your audience is willing to pay for a book in your genre will help you make the best pricing decision.

3. Test Different Price Points

Experimenting with different price points can reveal the optimal price for your eBook. Tools like Amazon’s Kindle Countdown Deals or Free Book Promotions (through KDP Select) can help you test prices and see how they impact your sales and rankings. Regularly tweaking your price can help you find the perfect balance between profitability and visibility.

4. Offer a Special Pre-Order Price

If you’re launching a new book, setting a special pre-order price can generate excitement and drive early sales. You can then adjust the price after launch based on initial feedback and sales performance.

5. Create Bundles and Box Sets

If you have multiple books, consider bundling them together and offering a discounted price. Bundles and box sets can increase perceived value, encourage more sales, and boost the overall visibility of your entire catalog.

The Bottom Line on Pricing for Bargain Booksy

Pricing your eBook effectively is both an art and a science, and it’s a critical part of your book marketing strategy. Platforms like Bargain Booksy thrive on competitive pricing, with $0.99 being the sweet spot for maximum engagement. However, don’t underestimate the power of a polished package—strong reviews, a compelling cover, and a well-crafted description can elevate your book even further.

With the right pricing strategy and promotional planning, you’ll not only attract more readers but also build momentum for long-term sales and visibility. Want tailored advice for you and your book? Reach out to the Bargain Booksy team at email@bargainbooksy.com, and we’ll be happy to help.

The post How to Choose Your Book’s Price for a Bargain Booksy Promotion: Effective Strategies for Maximum Impact appeared first on Written Word Media.

Skip to Exactly What You Want

1) Pens and Pencils

2) Journals & Notebooks 

3) Office Decor

4) Comfort Essentials

5) Organization

6) Mugs & Bookends

Luxurious Pens and Pencils for Your Finest Scribbles

If you’re still using a random ballpoint you found in the junk drawer, it’s time for an upgrade! Black Friday deals on high-quality pens mean you can pick up something with a bit more pizzazz. Look for deals on fountain pens, smooth gel pens, or even calligraphy pens if you’re in the mood to make your signature shine. There’s nothing quite like jotting down book ideas with a pen that just feels right.

Why it’s a writer’s dream:

• Smooth, reliable ink flow for brainstorming sessions
• Fancy pens make every note feel official (even if it’s just a to-do list)
• Perfect for annotating your favorite books or writing out ideas in style

Our favorite deals:

Paper Mate InkJoy Gel Pens
$31.99   $12.27

This 14-pack of Paper Mate pens features smooth, fast-drying ink in assorted vibrant colors, providing consistent, smudge-free writing across various paper surfaces, making it perfect for all your writing needs.

BIC Xtra-Smooth Mechanical Pencils
$4.99   $1.87

This sleek BIC mechanical pencil offers the smooth writing of 2 ½ wood case pencils in one, with no.2 lead ideal for standardized tests, smudge-free erasing, and a stylish, clear design that makes it a perfect teacher appreciation gift.

Journals & Notebooks: Because Ideas Need a Home

A writer can never have too many notebooks, right? Black Friday is a golden opportunity to scoop up journals, bullet planners, and notepads for those sparks of inspiration that hit out of nowhere. Find deals on beautiful leather-bound journals, sturdy spiral-bound notebooks, or even a stack of sticky notes for quick thoughts. With all those fresh pages ready to fill, you’ll have no excuse for letting an idea slip away.

The perks of a great journal:

• A dedicated space for each project, from characters to world-building
• A satisfying place to track your writing goals, plot twists, and quotes
• And hey, they make great gifts if you need extra inspiration!

Our favorite deals:

Lined Journal Notebook
$13.99   $7.99

This beautifully embossed hardcover A5 journal features soft, suede-like leather, 200 thick-lined pages, and a lay-flat design with ribbon bookmark and elastic closure—perfect for everything from daily journaling to note-taking, and an ideal gift for any occasion.

Hardcover Leather Journal
$13.99   $9.49

This vintage-inspired A5 leather journal features a symbolic “Tree” design, 256 acid-free pages, and a lay-flat, elastic-closure design—perfect for daily journaling, note-taking, or sketching, and makes an ideal gift for any creative or professional in need of a stylish, durable notebook.

Genuine Leather Writing Notebook
$28.95   $19.99

This compact 7.5” x 5.5” genuine leather journal combines timeless craftsmanship with 120 sheets of premium kraft paper, making it an elegant, versatile choice for journaling, planning, or sketching—perfect as a gift for any occasion.

Wide Ruled Lined Note Pads
$15.45   $11.59

This 12-pack of wide-ruled, letter-size notepads features sturdy chipboard backing, easy-tear perforated pages, and a left-side margin for organized note-taking—perfect for daily use at home, school, or the office.

Make Your Space an Oasis

Let’s face it, writers spend a lot of time at their desks. Why not make it a place you actually want to be? Black Friday is ideal for grabbing some cozy upgrades for your writing space, like a small humidifier (perfect for those long winter writing sessions), an ergonomic chair cushion, or a bit of green with a hardy desk plant. These little extras can make all the difference in how you feel during those hours spent typing away.

Top picks for a cozy office setup:

• Low-maintenance plants like succulents for a pop of greenery
• Chair cushions and lumbar support to keep your back happy
• Humidifiers to keep the air fresh, perfect for winter

Our favorite deals:

Faux Fiddle Leaf Fig Tree with White Tall Planter
$79.99   $63.99

This meticulously crafted artificial fig tree with an included planter and artificial moss offers year-round, realistic greenery for your home without the hassle of maintenance, featuring adjustable branches and premium materials for a natural look that stays lush in any season.

3D Puzzle Planter
$19.99  $16.50

This unique 3D jigsaw puzzle flowerpot combines 80 interlocking pieces to create a vibrant, sturdy, and functional planter with a dual-layer design for easy planting, making it a fun and practical gift choice for puzzle lovers and home decor enthusiasts alike.

Mug Warmer
$39.99  $31.99

This smart coffee mug warmer set features a large 4.8-inch heating plate, automatic 8-hour shut-off, and adjustable three-temperature settings to keep beverages perfectly warm, accompanied by a stylish 12oz ceramic mug—making it a safe, thoughtful gift for any coffee lover’s desk or workspace.

Write in Comfort and Style

When it comes to writing, comfort is key. Black Friday is the perfect time to stock up on cozy essentials like slippers adorned with literary quotes, warm throws to wrap up in, and book-themed mugs for that third cup of coffee. This is your sign to turn your writing corner into a cozy nook, complete with everything you need to get in the zone (and stay there).

Why cozy counts for writers:

• Bookish throws and slippers keep you comfortable and inspired
• Mugs with your favorite quotes or literary references keep the words flowing
• Create a ritual around writing time with items that put you in the writing mood

Our favorite deal:

Cool Mist Humidifier
$30.99   $18.99

This compact, ultra-quiet humidifier offers customizable mist levels, 360° nozzle rotation, and a generous 2.0L capacity for up to 24 hours of continuous, maintenance-free moisture, making it ideal for restful sleep and relief from dry air in any bedroom or small space.

Heated Throw
$38.99   $29.99

This ultra-soft heated throw blanket combines flannel and sherpa for enhanced durability, offers customizable warmth with six heating levels, and includes safety features like auto shut-off and rigorous testing, making it a cozy, energy-saving gift ideal for any winter occasion.

Essential Oil Diffuser
$34.99   $17.49

This 5-in-1 ultrasonic essential oil diffuser combines aromatherapy with air humidification, offering a 300ml water tank, LED light options, multiple mist settings, and an auto-shutoff for safety, making it a premium, thoughtful gift for creating a relaxing atmosphere in any space.

Practical Tools for Staying Organized

For authors, keeping track of deadlines, managing writing sessions, and organizing ideas are essential parts of the writing process. Black Friday is the perfect time to pick up practical tools that can make your writing life easier and more productive. Here are some must-have items to keep your work on track and your creativity flowing!

• Calendars & Planners: A well-structured calendar or planner is invaluable for scheduling writing sessions, tracking deadlines, and setting goals. Look for undated planners with customizable pages or ones specifically designed for writers that allow you to plan daily, weekly, and monthly goals.
• Timers: A timer is perfect for implementing focused writing sessions, like the Pomodoro Technique. Consider a visual timer or one with adjustable sound settings to keep you on track without interrupting your creative flow.
• Digital Dictation Devices: For capturing ideas on the go, a digital voice recorder or dictation app can help you record notes hands-free, so you never lose a spark of inspiration. Look for models with clear sound quality and easy file transfer options.
• Sticky Notes & Whiteboards: For visual thinkers, sticky notes and whiteboards are perfect for brainstorming scenes, characters, and plot points. Look for multi-colored sticky notes or whiteboard calendars to visually organize ideas and keep track of your storyline.
• Portable External Hard Drives: Safeguard your drafts and research with an external hard drive. This is essential for backing up files and accessing your work on multiple devices, especially if you’re working on a larger project.

Our favorite deals:

Weekly To Do List Notepad
$9.99   $7.97

This undated weekly to-do list notepad provides a complete productivity system with dedicated sections for prioritizing tasks, durable twin-wire binding, and premium paper, making it a versatile and long-lasting planning tool ideal for staying organized at work, home, or school.

60-Minute Visual Timer
$23.99   $16.14

The Secura 60-minute visual timer enhances time management with an easy-to-read blue disc, adjustable volume, and kid-friendly design, making it perfect for classrooms, homes, and offices to encourage focused, productive learning and task completion.

Colored Page Markers
$15.99   $7.99

This set of 480 colorful adhesive tabs is perfect for organizing planners, documents, and books, featuring removable, writable, and waterproof tabs made of high-quality BOPP material that won’t damage pages. Ideal for students, teachers, and office staff, these tabs help highlight and categorize information with ease.

Desk Calendar
$19.99  $15.29

This 18-month desk calendar (January 2025 – June 2026) offers spacious daily blocks, holiday markings, and extra note sections for effective planning, featuring thick, anti-bleed paper and the option to hang or lay flat on your desk. With tear-off pages and a durable black backing, it’s perfect for managing tasks and goals at home, school, or the office.

Monthly Planner
$5.99  $5.87

This monthly planner features thick, bleed-resistant paper, mini calendars for each month, and spacious daily blocks, making it easy to view and organize your schedule. With a durable, waterproof PVC cover, this lightweight planner is designed to help you stay organized and thrive throughout the year.

Specialty Mugs and Bookends: Style Your Bookshelf to Inspire

Your bookshelf is more than just storage; it’s a place that reminds you of your passion for storytelling. This Black Friday, find deals on unique bookends, quote mugs, and decorative book holders that bring a little character to your writing space. Bookends shaped like typewriters or classic novels, mugs printed with quotes from your favorite authors, or even a set of reading-themed candles can add that extra spark of inspiration.

Shelf essentials for the bookish heart:

• Mugs or tumblers that make every cup of tea feel like a cozy writing session

KLUBI Tumbler
$24.97  $11.77

• Bookends that bring style and order to your collection

Pinecone Shaped Resin Bookends
$28.34  $21.08

• Bookish candles for an ambiance that’s pure writer magic

Scented Candle
$28.34  $21.08

Conclusion: Black Friday Finds for Every Writerly Need

This Black Friday, give yourself the gift of a writing space that fuels your creativity. From pens that glide like a dream to cozy mugs that make every sip a pleasure, these deals are the perfect excuse to add some comfort, style, and inspiration to your writing life. Happy writing—and happy shopping!

The post 2024 Black Friday Deals for Authors appeared first on Written Word Media.

And email promotions? They’re the cherry on top. Let’s dive into how you can wield this powerful tool to boost visibility, drive sales, and build an audience that’s eager for your next release. Whether you’re just dipping your toes into book marketing or looking to level up your promotional game, we’ve got the tips you need.

What is a Price Promotion?

You’ve likely seen these promotions all over: “Get this eBook for only $0.99 for a limited time!” or even better, “Free for this week only!” Dropping the price of your eBook for a short period is an excellent way to grab readers’ attention, especially if you’re a self-published author battling that “unknown name” bias.

Authors can also choose to keep their book at a permanently low price (like $0.99 or free), but most go for the limited-time offer approach to create urgency. This strategy is especially powerful for indie authors because it gives readers a low-risk way to discover new books. Who doesn’t love a great deal?

Why Should Indie Authors Run Price Promotions?

There are five key reasons price promotions work wonders for indie authors:

1. Break through the “unknown name” bias – Lower prices encourage readers to take a chance on new authors.
2. Boost exposure – It’s one of the most effective ways to get your book in front of more eyeballs.
3. Generate reviews and ratings – More readers means more chances to build feedback and social proof on retailers like Amazon.
4. Drive series read-through – Entice readers to buy the next book in your series.
5. Grow your newsletter and social media following – Reach a wider audience and encourage readers to stay connected—be sure to give them links to your website and social media profiles in the backmatter of your eBook. 

Who Should Run a Price Promotion?

Spoiler alert: pretty much everyone can benefit from running a price promotion at least once. Whether you’re a seasoned author looking to reignite interest in your backlist or a debut novelist in need of reviews, price promotions are for you. Here’s a quick list of who stands to gain the most:

• Authors who need reviews – New or existing, they’re essential.
• Anyone with a backlist – Breathe new life into older titles.
• Authors with a series – Use your first book as bait to hook readers into the rest.
• Authors looking to collect data – This is a goldmine for gathering reader emails and building your audience.

The Step-by-Step Guide to Running a Price Promotion

Now that you’re convinced, let’s talk about how to run a price promotion effectively. We’ll break it down into five simple steps.

1. Get Your Fundamentals Right

Before you launch your promo, make sure the foundation of your book’s presence is rock-solid. This means:

• Cover: Eye-catching and genre-appropriate.
• Book Description: A compelling blurb that hooks readers without spoiling the plot. Add comparisons to similar books to help readers find yours.
• Author Page: A polished Amazon author page with a real photo and a call to action, such as “Follow me to stay updated on my latest releases.”
• Backmatter: Don’t forget the section at the back of your book where you can link to your other works or invite readers to join your newsletter.

2. Pick Your Promo Price

Do you go for free or a discounted price? Here’s a quick breakdown:

• Free: Best for boosting downloads and rankings but with less immediate revenue. Great for driving Kindle Unlimited reads and series read-throughs.
• $0.99 to $4.99: Less impact on rankings but generates revenue immediately. Readers have more “skin in the game” and are more likely to finish the book (and leave a review!).

3. Schedule Your Marketing

Timing is everything. Alongside your price drop, you’ll want to stack your marketing efforts to maximize visibility. This includes:

• Email promotions: Written Word Media offers email promo stacks that can help you achieve substantial results without the uncertainty of approval (as some other email promo sites only accept a fraction of the books submitted to them). 
• Digital ads: Facebook, Amazon, or TikTok ads can give your promotion an extra push.
• Social media: Post to your social channels and encourage list swaps with other authors.
• Email your fans: Don’t forget to notify your existing readers!

4. Run Your Promotion

When the day arrives, double-check everything:

• Is your book priced correctly across all retailers?
• Are your scheduled social posts and email blasts ready to go?
• Keep an eye on your book’s rankings and any issues that may arise.

5. Evaluate Your Results

Once the dust has settled, it’s time to measure your success. Look at:

• Retailer charts: Where did your book rank during and after the promotion?
• Reviews and Kindle Unlimited reads: These may trickle in over the next two weeks, so be patient.
• New social media followers and email signups: Did your audience grow?

Use the data to plan your next promotion!

The Power of Promo Stacking

The key to successful price promotions is that the more marketing you invest in, the greater the results. By scheduling multiple promotions (email promos, ads, social media, etc.) to overlap during the price drop of your book, you can create a snowball effect that boosts your book’s visibility exponentially. With the right strategy, you can get thousands of downloads and significantly improve your rankings without relying on a single promo service.

Written Word Media offers ready-made Promo Stacks designed to deliver powerful results for authors. 

Conclusion

Running a price promotion can turn your book from a hidden gem into a bestseller. With the right strategy, you’ll boost exposure, gain new fans, and drive sales like never before. Remember, it all starts with getting your fundamentals right, choosing the best price, scheduling strategic marketing, and evaluating your results for the future.

The post From Inbox to Bestseller: How to Master Email Promotions for Your Book appeared first on Written Word Media.

Congratulations! You’ve just completed your first promotion with Written Word Media! You’ve gained new readers, maybe even some fans, and you’re riding high on that promotional momentum. So, what now?

We know the feeling: you’ve checked your sales, celebrated the downloads, and maybe even shared the news with a few writer friends. But how do you keep this success rolling? Here’s your go-to guide, with tried-and-true tips from successful indie authors, on what to do next to keep that momentum alive.

1. Check Your Stats Weekly

You know the saying: “What gets measured gets managed.” Regularly tracking your book’s sales and downloads is key. Monitoring these numbers gives you the insight you need to adapt and refine your strategy.

• Where to track: Start with your Amazon KDP dashboard, but don’t forget other retailers where your book is listed.
• What to look for: Patterns, peaks, and valleys. Do your downloads spike on certain days like when you post on social media or send an email? Is there a noticeable drop-off? Knowing your book’s performance lets you plan your next move with confidence.

Consistency here is key – the more you check in, the better you’ll understand what’s working.

2. Experiment with Your Price

One of the top questions indie authors ask is, “What’s the best price for my book?” While there’s no one-size-fits-all answer, testing different price points can help you discover what resonates with readers and encourages new downloads.

• Popular strategy: Try setting your price at $0.99 for a limited time to attract budget-conscious readers. You’ll likely notice more downloads and potentially more reviews.
• Pro tip: Don’t be afraid to adjust! Pricing is one of the perks of being an indie author. Experimenting allows you to find that sweet spot between reader interest and profitability.

3. Grow Your Email List

If building a loyal readership is your goal, then your email list is your golden ticket. Unlike social media, an email list gives you a direct line to readers who are already interested in what you have to say (and write).

• Get started: Encourage readers to sign up by including a call-to-action in the back of your book. Social media shout-outs can help too!
• Boost your list: Written Word Media’s Subscriber Surge Giveaways and Reader Reach Ads are a fantastic way to grow your email list while reaching new audiences. The larger your list, the easier it will be to make a splash with future book launches.

4. Focus on Getting Reviews

Reviews are an indie author’s best friend. Whether on Amazon, Goodreads, or other platforms, reviews build credibility and encourage more readers to take a chance on your book.

• How to get them: Consider offering Freebooksy promotions to encourage downloads. The more people who download your book, the more who’ll (hopefully!) leave feedback.
• Remember: Reviews aren’t just nice to have—they’re crucial for visibility. Platforms like Amazon factor reviews into their algorithms, so the more reviews you have, the better your book will perform.
• Don’t Forget About Editorial Reviews: Editorial reviews are a professional critique that highlights a book’s strengths, style, and appeal, helping to boost its credibility and attract more readers. You can get a free editorial review for your book from NewInBooks.

5. Create a Marketing Plan

The best way to keep momentum? Have a game plan. Every author should map out a 90-day marketing calendar that includes upcoming promotions, social media posts, email sends, and launches.

• For KDP Select authors: Make sure to note those all-important promotional days. You get five free days within each 90-day enrollment, so plan them strategically to maximize impact.
  • Pro Tip: Use Written Word Media’s new “Recurring Promotions” feature to automate your book promotions to overlap with your KDP free days or book price drops.

• Long-term vision: The first year is often about experimenting and laying the groundwork for success. Embrace this time as an investment in building a loyal readership.

Need Help Crafting Your Strategy? We’re Here!

Whether you’re an indie author just starting out or a seasoned self-publisher, Written Word Media is here to support you. Our team loves helping authors reach their goals, and we’re always just a click away. If you’re looking to optimize your results or create a marketing plan tailored to your book, schedule a consult with us today.

Keep writing, keep promoting, and keep growing!

The post What’s Next? 5 Essential Steps to Maximize Your Book’s Success appeared first on Written Word Media.