You’ve written the book. You’ve pressed publish. Now you’re ready to share your story with the world. Cue the eBook promotion!

At Written Word Media, we’ve seen thousands of authors run successful promotions across Freebooksy, Bargain Booksy, Reader Reach Ads, and more. And we’ve also seen a few common missteps that can limit your promo’s potential.

But don’t worry—these aren’t dealbreakers. In fact, consider this blog post your backstage pass to a better book launch. Let’s walk through five common promo pitfalls—and how you can turn each one into a powerful marketing win.

1. Sending Readers to a Page That Doesn’t Convert

Why It Happens:

You’ve invested in a promo and driven readers to your Amazon page—yay! But if that page isn’t ready to impress, you may not get the downloads or sales you hoped for. This isn’t about perfection; it’s about making the most of your promo dollars by ensuring your book page is working with you, not against you.

How to Fix It: 

Start by making sure your cover and blurb are doing the heavy lifting:

• Does your cover match your genre?
  A thriller should look like a thriller. A cozy mystery should feel like a warm cup of tea. Browse top books in your category—does yours look like it belongs on the same shelf? Genre resonance helps readers quickly recognize that your book is exactly what they’re looking for.
• Does your description hook the reader right away?
  Think of your book blurb as the handshake before a first date. It should intrigue, excite, and give a clear sense of tone and stakes—all in just a few lines.

A quick polish on your book page can make a huge difference when new readers are deciding whether to click that “Buy” or “Download” button.

2. Picking the Wrong Price (or Not Updating It in Time)

Why It Happens:

Life is busy. And between pricing updates and promo scheduling, it’s easy to forget to double-check that your book is free for a Freebooksy promo or $5 or under for Bargain Booksy.

Why It Matters: 

We aim to make a high-intent match between readers and books. When a reader clicks on a promo, they expect the price they were promised. If it’s not right, the experience can be frustrating, and that can lead to fewer downloads or sales.

How to Fix It:

• Make sure your price is correctly set the day before your promo starts (we recommend adjusting the price in your dashboard at least 24 hours early to account for time zones and retailer lag).
  
• Choose the right pricing strategy for your goals:
  Want to boost rankings and widen your audience? Go with a free promo and aim for big download volume.
  Looking to make some revenue and recoup ad spend? Choose a bargain promo and target the sweet spot for impulse buys.

And don’t worry—our team checks every single promo before it runs. If something’s off, we’ll reach out. But things go smoother (and more stress-free) when you’ve got the pricing aligned in advance.

3. Losing Momentum Between Promos

Why It Happens:

You pour energy into setting up a Promo Stack—maybe even run a few ads—and then… pause. Totally understandable! Life happens. But momentum matters.

Why It Matters:

Consistency creates discoverability. You’re building reader recognition and feeding the Amazon algorithm every time you promote your book. It’s a lot easier to climb the mountain when you’re already halfway up, rather than starting fresh every time.

How to Fix It: 

Think in terms of cadence and rhythm. Find a promotional schedule that works for you—maybe it’s every 30 days, maybe every quarter. Just keep in mind: we require at least 30 days between promos on the same site, so planning ahead will help you keep the flywheel turning. When you find a groove that works, stick with it. Your backlist (and your sales chart) will thank you.

Even repeating the same promotion can be incredibly effective. Readers come and go, timing changes, and promotions often perform better over time as your book’s visibility grows. Visibility is a long game. It’s easier to build on momentum than to start from scratch every time.

4. Avoiding Ads Because They Feel Overwhelming

Why It Happens: 

Facebook Ads? Amazon Ads? Targeting, creative, copywriting… It’s a lot. And if you’re already juggling writing, editing, and marketing, learning an ad platform from scratch might not feel doable.

Why It Matters: 

Ads are an incredible complement to email promotions. They keep your book in front of readers beyond the inbox and help you sustain visibility, especially during and after a promo week.

How to Fix It: 

You don’t have to go it alone. With Reader Reach Ads, we manage everything for you:

• Professionally designed images
• Compelling ad copy
• Data-driven targeting
• Ongoing optimization

It’s full-service ad management—without the agency price tag. Let us handle the ads so you can focus on your next chapter (literally).

5. Not Promoting Your Promo (Before, During, or After)

Why It Happens: 

You’ve booked a promo, so you might think your job is done. But here’s the truth: your readers want to hear from you, too. Not only that, but you’ve already shelled out the money for an email promo. It’s well worth the time and effort to amplify the promotion to your existing audience. 

Why It Matters: 

Your existing audience is already primed to support you—they just need to know something’s happening! And who doesn’t love a sale?! A little extra visibility from your end can give your promo a nice boost.

How to Fix It: 

Marketing isn’t just about the promo day—it’s about what you do before and after. Don’t be shy—shout it from the rooftops (or at least your newsletter and socials):

Before and During Your Promo:

• Announce the deal in your newsletter (e.g., “My book is $0.99 this week on Bargain Booksy—get it before it’s gone!”)
• Ask readers to spread the word (they love to help)

After Your Promo:

• Follow up with a thank-you post or email
• Tease what’s coming next: another promo, a new release, a sequel?

A little planning and engagement can go a long way. Treat your promo like a celebration and your readers will show up to the party! 

The Final Word: Your Promo Is Part of a Bigger Story

You’re not just running a promotion. You’re building a career. A readership. A legacy.

These “mistakes” aren’t really mistakes—they’re learning opportunities. And every promo you run is a chance to get sharper, smarter, and more strategic.

At Written Word Media, we’re here to help you turn every Promo into progress. Whether it’s your first time or your fiftieth, we’re in your corner, cheering you on and making sure your story gets the spotlight it deserves.

The post 5 Mistakes Authors Make When Running eBook Promotions (and How to Fix Them) appeared first on Written Word Media.

Whether you’re a seasoned author or just getting your feet wet in the indie publishing world, understanding how zero-cost pricing taps into human psychology can transform your book marketing strategy.

Discover why giving your book away can be your smartest sales move—and how the psychology of ‘free’ can turn curious browsers into loyal readers.

Free in the Wild: You’ve Seen It Everywhere

Free is everywhere—and it works.

Think about the last time you got a free sample or signed up for a free trial. Big brands give things away to make money. Why? Because it works.

• Gillette gave away razors to sell blades—now they’re a household name.

• Costco sees sales increase up to 2,000% during sampling events.

• Dropbox grew its user base with a simple promise: free space for referrals.

• Amazon’s Kindle Unlimited feels “free” to readers, but authors get paid.

The takeaway? If the world’s most successful companies use free to fuel growth, indie authors can too.

Why Free Works: It’s All In Your Head

Turns out, we’re wired to respond to “free” — emotionally and powerfully. It’s not magic. It’s science. The word ‘free’ doesn’t just sound good—it lights up our brains. Here’s why readers respond so strongly to zero-cost pricing.

The Psychology of Free

Let’s break it down.

1. Loss Aversion

We humans really don’t like losing things—even on things that don’t cost us anything. In one study, people chose a free $10 gift card (a $10 profit) over a $20 card that cost $7 (a $13 dollar profit).

If someone was offered to pick between getting 13 dollars or getting 10 dollars, which would they pick? Obviously, everyone would rather have 13. But if you introduce FREE into the equation the brain goes nuts and everyone picks the free option.

Free books feel risk-free. There’s no cost, no commitment—just the possibility of discovering a new favorite author.

Readers are inundated with choices. Every book is a potential gem… or a dud. That uncertainty makes them hesitant to try unfamiliar names, especially if there’s a price attached. But take away the cost? Suddenly, the risk disappears.

Now the thought process shifts from “Is this worth my money?” to “I’m missing out if I don’t get this free book!”

And because free offers often don’t stick around, readers also feel an incredible urgency to grab it now—just in case they’re missing out on something great. That emotional cocktail of curiosity, value, and FOMO (fear of missing out) is all due to loss aversion, and it makes free books incredibly compelling.

2. Scarcity & Urgency

Scarcity and urgency play directly into our natural fear of missing out—aka FOMO. When something feels limited, we pay closer attention. When something feels urgent, we act faster.

Ever walked through Costco and been handed a free sample by a smiling rep next to a dwindling tray of snacks? That’s scarcity in action. The setup is temporary. The supply is small. And the message is clear: Get it while you can. The result? Shoppers don’t just try the product—they often buy it on the spot. In fact, Costco has seen sales increases of up to 2,000% during sampling events.

This same principle applies to free book promotions. When a deal is labeled “Free today only” or paired with a ticking countdown clock (like the one shown here from a Kindle promo), it signals to readers that they need to act now—or miss out entirely.

Why does this work so well? Because “later” rarely happens. We’re all busy. We’re overwhelmed with choices. Scarcity moves people out of thinking and into doing. Adding urgency creates a window where the decision becomes easy: grab the freebie before it disappears.

You can also stack the effect by adding social proof:
“Over 1,000 downloads already today!” or “Join 500+ readers who grabbed their copy!”

These tiny psychological nudges pack a powerful punch. They transform your book from one of many options into a limited-time opportunity—and that’s the kind of framing that gets clicks.

3. Reciprocity

Humans are wired to return favors—it’s social glue.

When you give readers something valuable for free—like a well-written, fully developed book—it sparks a subtle emotional response. “That was generous… maybe I’ll leave a review, or check out their next book.”

This is reciprocity in action. It’s not about guilt—it’s about goodwill. A free book starts a relationship.

And relationships lead to momentum:

• More reads
• More reviews
• More superfans who stick around for your next launch

In fact, 87% of consumers are more likely to support a brand that gives them something in return. In your case? That “gift” is your writing. And when done right, a free book becomes the start of something much bigger.

4. Endowment Effect

 People tend to value something more once they own it or feel possession of it.

Once someone owns something—even if they got it for free—they tend to value it more. That’s the endowment effect in action.

For authors, this means that the moment a reader downloads your free book, it’s no longer just a book—it’s their book. They start to form an emotional connection.

They’ve taken that first step into your story world, and if they connect with your characters, your voice, your worldbuilding—they won’t want to leave.

That emotional investment is what drives readers to buy the next book, leave a review, or recommend your series to others.

A free download isn’t the end of the journey—it’s the beginning of a relationship.

So, How Do I Sell Books with This?

Here’s the simple, strategic play for how to leverage this strategy to make money selling books:

• Make Book 1 free – This is especially effective for series. You hook them with book 1, they buy books 2 and 3 because they have to know what happens.

• Run a promotion (we can help with that) – These email promotions get your free book in front of thousands of the right readers. Run a Freebooksy, a Freebooksy Series Promo, or a Free Promo Stack that pairs Freebooksy with other platforms that promote free books.

• Tell your fans about it – Email your list, post on socials, shout it from the rooftops. The more people who know about your promo, the more it can snowball.

That’s it. Just a few clicks and your promo is live.

No complicated marketing strategy. No weeks spent building landing pages or fiddling with ad dashboards.

You don’t need to be a marketer—you just need to get your book in front of readers.

What You Really Get When You Give a Book Away

A free book isn’t just a freebie—it’s a reader magnet.

That means it’s designed to attract new readers into your orbit.

Think of it as a no-risk invitation: a sample of your storytelling that invites people to try before they buy. And if they like what they read? They’ll stick around.

Reader magnets work best when they’re tied to a series or offer a compelling taste of your style—because once a reader is drawn in, they’re far more likely to continue the journey with you.

When you give away a book, you gain:

• Visibility
• New readers discovering your series
• Read-through to later books
• More reviews
• Algorithmic lift from Amazon and other platforms
• Mailing list growth

One free book = long-term gain.

Math Time!

Let’s Crunch the Numbers

Let’s take a closer look at how free performs compared to a $0.99 promo. Spoiler: free wins—by a landslide.

We analyzed two campaigns with similar genre, author size, and placement. The only difference? One was priced at $0.99. The other was free.

Here’s what happens:

• • 233% more impressions = More people saw the free promo. That means greater reach, better exposure, and more chances for your book to get noticed.
  • 86.7% more reviews = Free books generated significantly more reviews.
  • More reviews = better social proof = more long-term sales.
  • 238.8% more earnings = Yep, you read that right. The free promo led to over 2X the earnings—thanks to read-through, follow-up sales, and newfound fans eager for more.

  The takeaway? The overwhelmingly higher response rate on the free book changes the math entirely. Free isn’t about giving something away.

  It’s about creating momentum—and monetizing it on the other side.

  Guardrails: When Free Works Best

  So, we now know that free can be a powerful strategy, but like most things, it works best in certain scenarios. To get the most bang for your promotional and strategic buck, use free when:

  • You’re Promoting a Series

  Making Book 1 free is a proven strategy for series authors. You hook readers with the first installment, and if they’re invested in your story or characters, they’ll happily pay for Books 2, 3, and beyond.

  Tip: Use your back matter to point readers to the next book. A simple “Keep reading!” with a link works wonders.

  • You’re Offering Digital Goods

  Free works best with ebooks (and audiobooks). Why? Zero cost to you, instant delivery to the reader, and no inventory or shipping concerns.

  Paperbacks, on the other hand, come with production costs and logistics, making them less ideal for zero-cost giveaways.

  • Your Back Matter Is Optimized

  Don’t stop at “The End.” Use the final pages of your book to convert new readers into long-term fans. This is your golden moment to guide them toward:

  • Your next book (with a link)
  • Your email list (with a signup incentive)
  • A review request (“Enjoyed this book? A quick review helps others discover it!”)

  Pro tip: Keep it warm, clear, and reader-focused. No hard sell needed—just a friendly nudge in the right direction.

  TL;DR:

How Written Word Media Can Help

When you’re ready to run a free promo, we make it easy—and effective.

Whether you’re launching a new series, reviving an old one, or trying to grow your list, our tools are built to help you reach thousands of readers fast.

Freebooksy Email Promotions

• • Put your book in front of readers who are actively looking for free titles in your genre
  • High-intent audience = more downloads, more reviews, more exposure

• Your promo is sent via email directly to readers, not just tossed into the void
  

Free Promo Stacks

• • Combine Freebooksy with other top free promo platforms
  • One form, one payment—we handle the rest
  • Perfect for maximizing visibility across multiple audiences at once

• Ideal for series authors who want to drive serious download numbers in one go
  

For romance eBooks, Red Feather Romance also offers highly effective free promos.

Quick. Simple. Author-Friendly.

No complicated tech. No guessing. Just a few clicks to schedule your promo, and our team takes it from there.

You write the book. We get it into readers’ hands.

In Summary

Free works—when it’s part of a smart strategy. Ready to run a promo that makes an impact?

Visit Written Word Media to schedule your Promo Stack today. 

The post Free Promotions: The Secret Psychological Impact of Zero Cost (and How it Can Work for Authors) appeared first on Written Word Media.

At Written Word Media, providing exceptional customer service is at the heart of what we do. We’re committed to making sure you have the best experience possible, whether you’re an author using our promotional services or just getting started and need help. Our dedicated team is here to support you every step of the way.

In this post, I’ll explain how our customer service works, the different ways you can get in touch with us, and what you can expect when you do. Our mission is to make your experience as smooth and successful as possible, so you can focus on what truly matters—growing your author career.

Customer Service at Written Word Media

Our team in North Carolina is made up of empathetic and kind people who genuinely care about your success as an author! We’re here to answer all your questions—whether you’re still working on your book, feeling frustrated with a promotion, or just seeking some honest advice. We also love hearing feedback on what authors want to see from us or how we can improve because we’re all about continuous growth.

In fact, our team handles over 1,000 emails every week! That’s a lot of questions, feedback, and requests, and we’re proud to be able to assist so many authors. Each email is an opportunity for us to provide support, share valuable insights, and ensure that you have the resources you need to succeed.

We believe in responding thoughtfully and promptly, no matter the inquiry, and we see every interaction as a chance to build a stronger connection with our author community. So, whether your question is big or small, rest assured that we’re always here, ready to help you along your author journey.

How can you reach us?

There are several quick and easy ways to reach out to our team!

1. Live Chat

If you are a Gold or Platinum member, you can contact us via live chat. Log in to your Member Portal, and you should see a ‘Chat with us’ bubble at the bottom right corner. Click this to start chatting, and a team member should respond within 1 minute! Please note that our live chat is available Monday through Friday, from 8am to 4pm EST. If you reach out outside of those hours, we’ll get back to you within 48 business hours.

2. Good Ol’ Fashioned Email

You can email us directly at hello@writtenwordmedia.com or info@writtenwordmedia.com.

3. Our Contact Form

If you’re browsing our website, you can send us a message via our contact form.

4. Via Your Written Word Media Member Portal

If you’re in your Member Portal and need assistance, simply click on your name at the top right of the screen. Then, select “Contact Support.” A box will appear with a contact form (and a glimpse of our friendly faces).

Don’t have a Member Portal? Sign up for free.

You can expect a response within 48 business hours for any email or form submission.

Looking for FAQs?

If you’d like to explore our FAQs before reaching out, we have a detailed help center available here.

Final Thoughts

At Written Word Media, we’re committed to making sure your experience with us is seamless and enjoyable. Our team is always ready to support you through various channels, whether you’re looking for answers or need help with our services. We aim to provide timely, helpful, and kind responses, allowing you to focus on what you do best—advancing your author journey. Thank you for trusting us to be part of your success!

P.S. Be sure to add hello@writtenwordmedia.com and info@writtenwordmedia.com to your Contacts list so you don’t miss our messages!

The post How Customer Service Works at Written Word Media appeared first on Written Word Media.

Why You Should Create a Boxed Set

1. Your Sales Are Flatlining (Or You’re Not Publishing as Often)

If your book sales have stalled or you’re taking a break from publishing new titles, a boxed set can breathe life back into your catalog. Readers love a binge-worthy experience, and a well-priced collection can entice them to grab your books in one fell swoop.

Perfect for:

• Authors who are between releases and want to keep earning.
• Series that have lost momentum but still have potential readers.

2. It’s a Revenue-Boosting Machine

Boxed sets can be a reliable income generator if priced strategically. Here’s how:

• Higher perceived value → Readers feel like they’re getting a deal, so they’re more likely to buy.
• More royalties per sale → If you’re in Kindle Unlimited (KU), a boxed set means more pages read, which translates to more income.
• Discounting power → Running an email promo on a boxed set can deliver stronger results than discounting individual books.

Pricing tip:

• Test your price point! $4.99–$9.99 is a sweet spot for a completed series, while $0.99 promos can skyrocket visibility.

3. A Smart Fix for an Uneven Series

If some books in your series outperform others, bundling them together evens the playing field. A strong book can carry weaker ones, increasing overall revenue rather than leaving some books languishing in obscurity.

Great for:

• A series where Books 1 & 2 sell well, but Books 3+ get crickets.
• Older series that need a facelift.
• Readers who won’t commit to buying multiple books individually but will happily one-click a bundle.

4. You Can Reach a New Audience

Not every reader buys book-by-book. Some only shop for complete series or collections, especially if they’re KU subscribers or audiobook fans. By offering a boxed set, you cater to completionist readers who want the whole story in one go.

When NOT to Create a Boxed Set

While boxed sets can be a powerful tool, they aren’t for every author or every situation. Here’s when you might want to hold off:

1. Your Books Are Still Selling Well Individually

If your books are still raking in solid individual sales, a boxed set could cannibalize your revenue. Why sell three books for $6.99 when readers are happily buying them at $4.99 each?

Alternative: Instead of a boxed set, try a Promo Stack give individual titles a boost.

2. Your Series Isn’t Complete

Boxed sets work best when they offer a full reading experience. If you’re still writing Book 4, a boxed set of Books 1–3 may frustrate readers. They want closure, not a cliffhanger.

Alternative: Consider a clearly labeled duet or trilogy bundle for now and release a full series boxed set later.

3. You Don’t Have Enough Books Yet

A “boxed set” of just two books? Not exactly compelling. Readers expect a true collection, and smaller sets often underperform. If you only have a couple of books, you may be better off waiting or bundling them with bonus content. A good rule of thumb here is that boxed sets should contain at least 3 books and not more than 6. There are, of course, exceptions to this rule and you know your content better than anyone else does, but this is a good starting point.  

Alternative: Offer a first-in-series freebie via Freebooksy or run a Bargain Booksy promo to attract new readers.

Maximize Your Boxed Set with Marketing

If you decide to bundle, don’t let it just sit there collecting dust. Promote it!

• Email Promos: Boost visibility with a Freebooksy or Bargain Booksy email promo. We’re happy to include bundles and boxed sets.
• Facebook Ads & Amazon Ads: Reader Reach Ads can get your boxed set in front of new readers who love binge-worthy content.
• KU Strategy: If your boxed set is in Kindle Unlimited, lean into pages read as a major income driver.

Final Thoughts

A boxed set can be a powerful tool, but it’s not one-size-fits-all. If your series needs a boost, your sales have slowed, or you want to maximize royalties, a boxed set might be your next smart move. But if your individual books are selling strongly or your series isn’t complete, hold off for now.

Either way, the goal remains the same: keep readers engaged and keep your book sales strong. Whether you choose a boxed set, a promo stack, or a different strategy, Written Word Media has the tools to help you succeed.

The post To Create a Boxed Set or Not to Create a Boxed Set: A Strategic Guide for Authors appeared first on Written Word Media.

A Smooth and Streamlined Process

First things first: booking a Promo Stack is refreshingly easy. Once you’ve chosen the type of stack that fits your book’s needs, scheduling your promotions across platforms is as simple as a few clicks. Our user-friendly system lets you select your promotion dates, genre, and pricing strategies without any headaches:

Multi-Tiered Marketing Power

When you book a Promo Stack, you’re not just booking a single email promotion—you’re combining multiple promotions across WWM’s trusted platforms like Freebooksy, Bargain Booksy, and Red Feather Romance. Each platform targets a highly engaged audience specific to your book’s genre and price point. We’ve also expanded our promo stack reach through strategic partnerships with Hello Books, The Fussy Librarian, Ereader News Today, and more. These partnerships enhance our already robust offerings, ensuring that your Promo Stack is packed with even more opportunities to reach the right readers.

But the real magic happens in the “stacking” itself. Promo Stacking concentrates your book’s visibility during a short timeframe, giving it a surge of momentum. This approach can boost your book’s rank on platforms like Amazon, making it more discoverable to readers. With thousands of avid readers tuned in to our brands, your book will be spotlighted where it matters most.

Flexible Options for Every Author

One size doesn’t fit all when it comes to book promotion, and we get that. Promo Stacks are designed to be flexible, catering to both free and discounted eBooks across various genres. Whether your book is a spine-chilling thriller, a swoon-worthy romance, or an epic fantasy, there’s a stack designed for you.

Not sure which stack to pick? Our genre-specific options make it easy to align your promotions with the right readers. From Freebooksy for free titles to Bargain Booksy for discounted ones, your book will be promoted to an audience that’s eager to buy.

A Boost for Algorithms and Buzz

Why is stacking promotions so effective? It’s all about creating momentum. When your book receives a concentrated surge of downloads or purchases in a short time, retailer algorithms (like those on Amazon) take notice. This can lead to better rankings in search results and “also-bought” recommendations, giving your book additional organic visibility even after the promotions end.

Promo Stacking doesn’t just aim for short-term gains—it’s a strategy that can create a ripple effect, extending your book’s reach long after the promotions are over.

Affordable and Results-Oriented

For indie authors, marketing budgets can be tight, but that doesn’t mean you need to compromise on quality. WWM’s Promo Stacks are designed to deliver maximum results at a reasonable price. Additionally, each stack is crafted with ROI in mind. With packages starting at $45, Promo Stacks offer a cost-effective way to market your book professionally. The goal is simple: to help your book reach more readers, drive sales, and give you a promotional experience worth every penny.

Full Transparency and Support

Booking a Promo Stack doesn’t mean you’re left to figure things out on your own. Once your promotions are scheduled, you’ll receive detailed updates on what to expect. Our friendly team is always just an email away if you have questions or need assistance. We genuinely want to see you succeed!

Measurable Results

At the end of your Promo Stack, you’ll be able to see the impact of your promotions through measurable data like increased downloads, higher sales rankings, and more reader engagement. This feedback is invaluable for planning future marketing strategies and understanding your book’s performance.

Final Thoughts

Booking a Promo Stack with Written Word Media is more than just scheduling a promotion—it’s partnering with a team that’s invested in your success. From seamless scheduling and genre-specific targeting to algorithm-boosting strategies and expert support, Promo Stacks are designed to give your book the best possible shot at reaching its audience.

Ready to put your book in the spotlight? Explore our Promo Stacks today and see how far they can take your story. After all, every great book deserves a great audience, and with Promo Stacks, connecting with readers has never been easier.

The post What to Expect When You Book a Promo Stack at Written Word Media appeared first on Written Word Media.

We’ve covered how to determine the right price for your eBook in another blog post here. In this guide, we’ll take a deep dive into how to adjust your eBook price on Amazon KDP, set up promotions effectively, and ensure your book is presented at its best across multiple retailers.

Why Pricing Matters for Promotions

Pricing isn’t just about attracting readers; it’s also about optimizing your royalties. Amazon’s royalty system plays a significant role in determining how much you earn from each sale:

• 70% royalty rate: Available for books priced at $2.99 or higher.
• 35% royalty rate: Applies to books priced below $2.99.

For authors wanting to offer a discounted price while keeping the higher royalty rate, Amazon’s Kindle Countdown Deal is a fantastic option. This tool lets you temporarily lower your price without sacrificing your earnings potential. See below on how exactly to set one up.

How to Change Your eBook Price on Amazon KDP

Adjusting your eBook’s price on Amazon is straightforward but requires attention to detail to ensure a smooth promotion. Here’s a step-by-step guide:

1. Log in to Your Amazon KDP Dashboard: Head over to kdp.amazon.com and sign in.
2. Select Your Book: Find the book you want to update in your catalog.
3. Adjust the Price: Update the list price and ensure you set the appropriate royalty rate (35% or 70%).
4. Publish Your Changes: Click “Publish Your Kindle eBook” to save your updates.

Using Kindle Countdown Deals to Maximize Impact

Kindle Countdown Deals offer a unique way to discount your book while keeping the 70% royalty rate. Here’s how to set one up:

1. Log into your Amazon KDP dashboard.
2. Navigate to the Promote and Advertise section next to your book.
3. Under Run a Price Promotion, select Kindle Countdown Deal.
4. Choose your promotional dates and discounted price.
5. Click Add Promotion to finalize.

Countdown Deals also come with a countdown timer displayed on your book’s Amazon page, creating a sense of urgency for readers.

Ensuring Your Price Is Ready for a Bargain Booksy Promotion

To meet Bargain Booksy’s requirements, your book must be discounted across all platforms until 11:59 PM EST on the promotion day. If you’re not using a Kindle Countdown Deal, manually adjust your book’s price at least 24 hours before the promotion.

To maximize the impact of your Bargain Booksy promotion, we recommend setting your book’s price to $0.99 to ensure the highest engagement.

Updating Prices Across Other Retailers

If your book is listed on platforms beyond Amazon, consistency is key. Here’s how to update prices on major retailers:

• Apple
• Kobo
• Nook
• Google Play

Each platform has slightly different timelines for price updates to go live, so plan ahead to avoid delays.

Tips for a Successful Promotion

The price tag is only part of the equation. To maximize your promotion’s success, focus on these three areas:

1. Cover Design: A professionally designed cover draws readers in and signals quality. Make sure your cover aligns with your book’s genre and resonates with its target audience.
2. Book Description: Your description should be short, compelling, and enticing. Highlight accolades or compare your book to similar popular titles to grab attention.
3. Reviews: Aim for 30+ positive reviews with an average rating of 3.5 stars or higher. Reviews build credibility and boost reader confidence.

Measuring the Success of Your Promotion

After your Bargain Booksy promotion, it’s time to evaluate its effectiveness. Look at these key indicators:

• New Readers: Track downloads and Kindle Edition Normalized Pages (KENP) read for Kindle Unlimited subscribers.
• Reviews: New reviews may take a few weeks to appear but are invaluable for long-term success.
• Revenue and Backlist Sales: Monitor both immediate sales and the ripple effect on your other books.

Conclusion: Your Path to Promotion Success

With the right pricing strategy and attention to detail, your eBook can stand out during a Bargain Booksy promotion. From adjusting prices across platforms to ensuring your book’s presentation is polished, every step contributes to capturing readers’ attention. With a little preparation, your promotion will not only boost sales but also build momentum for long-term success.

Happy promoting!

The post Mastering eBook Pricing on Amazon KDP: A Comprehensive Guide for Self-Published Authors appeared first on Written Word Media.

1. Research Competitor Prices in Your Genre

Before setting your price, take a moment to analyze similar books in your genre. What are the common price points for books of similar length, content, and quality? Pricing your book competitively can help you stand out and attract more readers.

2. Understand Your Audience’s Willingness to Pay

Knowing who your target readers are is key to pricing your book effectively. Some genres, especially niche ones, can justify a higher price due to the specialized content, while general fiction readers tend to be more price-sensitive. Understanding what your audience is willing to pay for a book in your genre will help you make the best pricing decision.

3. Test Different Price Points

Experimenting with different price points can reveal the optimal price for your eBook. Tools like Amazon’s Kindle Countdown Deals or Free Book Promotions (through KDP Select) can help you test prices and see how they impact your sales and rankings. Regularly tweaking your price can help you find the perfect balance between profitability and visibility.

4. Offer a Special Pre-Order Price

If you’re launching a new book, setting a special pre-order price can generate excitement and drive early sales. You can then adjust the price after launch based on initial feedback and sales performance.

5. Create Bundles and Box Sets

If you have multiple books, consider bundling them together and offering a discounted price. Bundles and box sets can increase perceived value, encourage more sales, and boost the overall visibility of your entire catalog.

The Bottom Line on Pricing for Bargain Booksy

Pricing your eBook effectively is both an art and a science, and it’s a critical part of your book marketing strategy. Platforms like Bargain Booksy thrive on competitive pricing, with $0.99 being the sweet spot for maximum engagement. However, don’t underestimate the power of a polished package—strong reviews, a compelling cover, and a well-crafted description can elevate your book even further.

With the right pricing strategy and promotional planning, you’ll not only attract more readers but also build momentum for long-term sales and visibility. Want tailored advice for you and your book? Reach out to the Bargain Booksy team at email@bargainbooksy.com, and we’ll be happy to help.

The post How to Choose Your Book’s Price for a Bargain Booksy Promotion: Effective Strategies for Maximum Impact appeared first on Written Word Media.

If you’re just discovering Written Word Media, welcome! We specialize in simple and effective book marketing tools tailored for authors. With a growing audience of over 1 million readers and a reputation for outstanding customer service, we’re here to help you connect with your ideal audience. Plus, you can join our thriving community of more than 43,000 authors right here.

Take a moment to explore all our products and services for authors, or reach out to us directly—we’d love to discuss how we can help you sell more books.

Ready to dive into the trends? Use the links below to jump to the topic that interests you most, or scroll through to catch them all.

1. Authors Focus on Building Loyal Audiences
2. Authors Invest in Email Marketing
3. Meta Continues to Dominate
4. Direct Sales Continue to Grow
5. Authors Experiment with Pricing
6. Trad and Indie Converge in Due Course
7. AI Tools Become More Mainstream
8. AI Unlocks Licensing and IP Innovation
9. Audiobook Accessibility Expands in 2025
10. POD Goes Mainstream

Trend 1: Authors Focus on Building Loyal Audiences

In a world overflowing with content, cultivating a personal connection with readers has become more important than ever. Successful authors understand that standing out goes beyond just writing great books—it’s about building genuine, lasting relationships with their audience. This involves nurturing a loyal readership that not only enjoys their work but feels personally connected to the author’s story, values, and unique voice.

At the heart of building a loyal audience is the cultivation of a strong author brand. A well-crafted personal brand allows authors to showcase their individuality, values, and creative identity, setting them apart in a crowded market. It’s not just about attracting attention; it’s about creating trust, familiarity, and emotional resonance that keeps readers coming back for more. Elizabeth Ann West, CEO of Future Fiction Academy, opines: “Reader relationships and special events or products will be a very important way to stand out. Yes, AI will help readers get books they want faster than ever, but they will want to still know the human behind the machine.” By sharing their journey and connecting authentically, authors can transform casual readers into loyal advocates who engage with their work and spread the word to others.

Matt Briel, VP of Marketing at Lulu, underscores the increasing value of a dedicated audience: “Authors who have spent time building and fostering their audience will find themselves with more leverage in 2025 when it comes to negotiating with traditional publishers. One example is the ability to retain the right to special edition hardcovers that could be sold directly from the author’s site. Both sides see the value in the established audience, and more and more authors are wanting to maintain the relationships they’ve worked hard to build and rely on for their business.” A loyal audience doesn’t just consume books—they empower authors to take greater control over their publishing careers.

Ultimately, focusing on building a loyal audience is a long-term investment in an author’s success. By cultivating a personal brand, fostering authentic connections, and nurturing reader loyalty, authors can create a sustainable foundation for their work. In an era where readers crave human connection and individuality, authors who prioritize their audience will not only thrive but turn their readers into lifelong fans and champions.

What this means for authors:
Focus on cultivating a loyal audience by sharing your journey, building your personal brand, and engaging directly with readers. A dedicated audience gives you leverage, stability, and a reliable base of fans eager to support your work.

Trend 2: Authors Invest in Email Marketing

In an ever-changing digital landscape, email marketing has solidified itself as the last bastion of owned audience. Unlike social media platforms, where algorithms dictate visibility and external forces can upend marketing strategies overnight, email lists offer authors a direct line to their readers—free from interference or unpredictability. Savvy authors are prioritizing email marketing as a critical tool for building a loyal audience, driving revenue, and promoting their books effectively.

Email marketing’s strengths lie in its ability to deliver personalized, targeted content. Newsletters can share exclusive updates, behind-the-scenes glimpses, and preorder incentives, while segmented campaigns help authors speak directly to their most engaged readers. Compared to social media, email boasts higher open rates and conversion potential, making it a cost-effective and reliable way to generate sales and deepen reader relationships.

Authors who invest in growing and nurturing their email lists aren’t just future-proofing their careers—they’re building a foundation of trust and engagement. By owning their audience, authors can navigate any shifts in the digital landscape with confidence, knowing they have a direct channel to connect, inspire, and sell their work.

What this means for authors:
Focus on building and nurturing your email list—it’s one of the most reliable ways to connect with readers and drive sales. Offering incentives like free content or early access to new releases can encourage sign-ups and keep readers engaged. Tools like Subscriber Surge Giveaways are a great example, helping you grow your list quickly and efficiently. A strong email list gives you control over your marketing and ensures you can reach your audience directly, no matter what changes happen on other platforms. 

Trend 3: Meta Continues to Dominate

With TikTok facing a potential ban in the U.S. as early as January, the social media landscape is poised for a major shakeup. TikTok’s meteoric rise—fueled by BookTok’s role in driving book discovery—has made it a key platform for authors. But with the future of TikTok uncertain, attention is turning to how BookTok communities might adapt and where authors will focus their marketing efforts in a TikTok-free world.

Meta platforms like Facebook and Instagram will continue to dominate paid advertising for authors, offering reliable infrastructure, advanced targeting tools, and visual storytelling through Facebook Ads and Instagram Reels. However, as TikTok’s influence wanes, organic book discovery may diversify across alternative platforms. YouTube, with its robust creator ecosystem, is well-positioned to absorb BookTok-style recommendations through BookTube videos and Shorts, while Instagram Reels remains a powerful avenue for short-form video engagement. Emerging platforms like Bluesky and Threads are gaining traction, presenting fresh opportunities for community-building, niche discovery, and reader connection.  There is a lot of redundancy between this paragraph and the one before

While TikTok’s fate is uncertain, one lesson remains clear: relying too heavily on any single platform leaves authors vulnerable to sudden market changes. Diversifying across Meta, YouTube, and emerging platforms will ensure that authors can connect with readers wherever they are. As social media evolves, authors who embrace flexibility and creativity will find new ways to thrive in an ever-changing digital landscape.

What this means for authors:
You don’t have to be everywhere—focus on what’s proven to work. Meta platforms like Facebook and Instagram remain the most reliable tools for reaching readers, with consistent results through Facebook Ads and Instagram’s visual storytelling features. While it’s worth experimenting with tools like Instagram Reels or YouTube Shorts, prioritize your efforts where they matter most. Meta is a proven powerhouse, so lean into its strengths to connect with your audience effectively and drive results. I think the takeaway should more clearly be to focus on Meta as it’s a proven platform. 

Trend 4: Direct Sales Continue to Grow

As the publishing landscape continues to evolve, direct sales seems to be here to stay as a game-changing strategy for indie authors. By selling books directly to readers, authors can take greater control over their revenue, build closer relationships with their audience, and experiment with innovative ways to market their work.

Direct sales eliminate the middlemen, meaning more profits go directly to the author. Instead of relying solely on traditional retailers, authors can create personalized experiences, offering exclusive editions, signed copies, or special bundles. This not only enhances the reader’s experience but also creates a stronger connection between authors and their audience.

Beyond financial benefits, direct sales allow for more creative freedom. Authors can test unique pricing models, such as pay-what-you-want or subscription services, and introduce multimedia or serialized content. With no constraints from external platforms, the possibilities for connecting with readers are endless.

Joanna Penn of The Creative Penn, a leading voice in publishing innovation, emphasizes the potential of selling directly to readers, bypassing traditional distribution hurdles. “Many more authors will also sell direct, focusing on beautiful print products and in-person experiences or events in order to double down on being human.”

What this means for authors:
Direct sales provide more control and higher profits. Consider using tools like Shopify or BookFunnel to sell directly to readers, and offering exclusive perks like signed editions or special bundles to strengthen connections and maximize revenue.

Trend 5: Authors Experiment with Pricing

Readers love a good deal—who doesn’t? But with rising production costs tightening budgets, authors are faced with a delicate balancing act. How do you keep books affordable for readers without putting your own profit margins in jeopardy? It’s a conundrum many are grappling with, especially in today’s competitive market.

With more options than ever, readers aren’t just price-conscious—they’re selective. As competition heats up, it’s clear that pricing strategies must adapt to keep up with shifting reader expectations.

For authors, this might mean getting creative. Dynamic pricing—adjusting prices over time—can help cater to different segments of your audience. Box sets, collector sets, and limited editions can interest readers as well. Offering premium editions with exclusive content, like behind-the-scenes looks at your creative process or bonus chapters, adds value for readers willing to spend a little more.

And don’t underestimate the power of an irresistible introductory price for new releases. A lower launch price can attract a broader audience and create buzz around your book, setting the stage for long-term success. Some authors may even offer their readers the first book in a series for free and charge higher prices for the later books in the series.

The key is to test, tweak, and refine your approach. Pricing isn’t a one-size-fits-all game; it’s about finding the sweet spot that resonates with your readers while supporting your bottom line.

What this means for authors:
Be flexible and strategic with your pricing. Experiment with introductory pricing, box sets, or exclusive editions to attract different readers. Use data to understand what resonates with your audience, and adapt your strategy over time to maximize profits without alienating price-sensitive readers.

Trend 6: Trad and Indie Converge in Due Course

The once-clear lines between traditional publishing and indie publishing are becoming increasingly blurred, as both sides adapt and evolve in response to a changing industry. Traditional publishers, long known for their structured and often slow-moving processes, are adopting tactics pioneered by indie authors to stay competitive in a fast-paced market. These tactics include more agile production schedules, targeted digital marketing strategies, and even experiments with pricing models that mirror the flexibility of indie publishing.

At the same time, small, independent publishing houses are gaining ground, carving out niches where they can compete on equal footing with larger players. These smaller publishers often prioritize efficiency and innovation, creating tailored experiences for authors that emphasize collaboration and shared goals. For authors, this rise of independent publishers adds another layer of opportunity, offering pathways that combine some of the perks of traditional publishing—such as access to resources and distribution networks—with a more personal touch.

James Blatch of The Self-Publishing Formula foresees: “There’s lots of talk about the big trad publishers attempting to merge with each other. But the more interesting merging is with how trad and indie operate. We’ve already seen the big five take on indies at their own game, with imprints within trads running along the same lines as self-publishers; offering free books, 0.99 deals and special editions sold direct to the public. This will likely accelerate through 2025.”

For successful indie authors, this convergence can present exciting new possibilities. Traditional publishers are increasingly drawn to self-published authors who have demonstrated marketability and built loyal audiences on their own. Such authors may receive enticing offers from established publishers, seeking to leverage their proven success. However, these opportunities come with important trade-offs, particularly when it comes to creative control and flexibility.

Indie publishing’s appeal lies in the freedom it affords authors. From setting their own timelines to retaining full rights to their work, indie authors enjoy a level of autonomy that is often hard to find in traditional contracts. They also benefit from the ability to pivot quickly, experiment with innovative marketing techniques, and engage directly with their readers—advantages that many authors are reluctant to give up.

Kinga Jenetics, CEO and Founder of PublishDrive opines: “The rise of small, independent publishing companies will continue to shape the industry in 2025. These publishers are embracing innovative solutions to streamline their operations and maximize revenue. By building a tailored tech stack that incorporates tools for automation and AI-powered marketing, they can reduce costs and enhance efficiency.”

As the boundaries between these two worlds continue to blur, authors face a growing array of choices about how to navigate their careers. The key lies in understanding what matters most to them—whether it’s retaining creative independence, gaining access to broader distribution channels, or striking a balance between the two. In this dynamic landscape, both traditional and indie publishing offer unique strengths, and the most successful authors will be those who harness the best of both worlds.

What this means for authors:
Evaluate your publishing options carefully. If approached by traditional publishers, weigh the benefits of broader reach against the creative control of indie publishing. Harness the strengths of both worlds to shape a career that aligns with your goals.

Trend 7: AI Tools Become More Mainstream

Once viewed with skepticism and controversy, AI has evolved into a powerful ally in the writing process, especially as a marketing and productivity tool, for countless authors. By 2025, it’s expected that AI’s role in publishing will be widely accepted, if not celebrated. Cameron Sutter of Plottr shares this forward-looking insight: “The war against AI use by writers will all but be over.” This shift reflects a growing recognition of AI’s potential to enhance—not diminish—the creative process.

Authors are increasingly turning to AI for assistance with productivity: “In a time where authors are expected to take on more responsibilities than ever before, finding ways to automate your non-creative tasks is crucial. From social media posting, to advertising, email, sales fulfillment, or tax management, you can expect 2025 to bring even more tools to help authors regain precious time (and sanity),” says Ricardo Fayet, Co-Founder of Reedsy. These tools help streamline repetitive and time-intensive tasks, allowing writers to focus their energy on crafting compelling narratives. Far from threatening the human element of storytelling, AI is empowering writers to maximize their creativity by eliminating some of the logistical and mechanical hurdles of the craft. James Blatch believes: “The term ‘AI’ will lose its meaning in 2025, as everything we do has some element of the new technology embedded within. The question ‘Did you use AI?’ will become redundant.”

Sutter emphasizes that while AI tools can refine and accelerate the technical aspects of writing, the heart of a great book will always be its ability to connect with readers on a human level. “Writers will push themselves to make stories that connect with readers on a deeper, more human level,” he adds. This underscores the idea that AI isn’t a replacement for imagination or artistry; instead, it’s a tool to help authors tell their stories more effectively and efficiently.

What this means for authors:
Embrace AI tools to streamline repetitive tasks and save time for creativity. From marketing to administrative work, AI can help you operate more efficiently, allowing you to focus on what matters most—writing great books.

Trend 8: AI Unlocks Licensing and IP Innovation

“In 2025, I expect authors to lean into AI as a tool to unlock new IP rights and revenue streams, particularly in formats like audiobooks and foreign editions that might otherwise be too costly to produce,” predicts Ricardo Fayet. AI licensing platforms are revolutionizing how authors can monetize their intellectual property (IP), unlocking new and often untapped revenue streams. These platforms provide opportunities for authors to license their works for use in training AI models, generating new formats like audiobooks, or even adapting books for international markets.

James Blatch agrees and captures the essence of this trend: “Publishing organizations will accelerate their IP acquisition… grabbing the content for the future is already happening.” This shift underscores the growing recognition of IP as a valuable commodity in an increasingly digital and automated world. Authors are now seeing their works not just as stories but as assets with multifaceted potential.

However, this rapidly growing field requires authors to exercise caution. Licensing agreements can vary widely in terms of compensation, usage rights, and scope, and it’s crucial for authors to fully understand the implications of any deal they enter. As demand for licensing grows, particularly in lucrative areas like audiobooks and foreign language editions, authors must ensure their IP is appropriately valued and protected.

This trend also presents opportunities for authors to expand their reach and revenue in ways that were previously out of reach. For example, audiobooks, once prohibitively expensive for many indie authors, are becoming more accessible thanks to AI-driven production. Similarly, translations into foreign languages can now be achieved more efficiently, opening up international markets without the traditionally high costs of localization.

What this means for authors:
View your work as a valuable asset with licensing potential. Explore AI tools for audiobooks, translations, and new revenue streams, but proceed carefully when licensing your IP. Always understand the terms, protect your rights, and ensure fair compensation for your creative work.

Trend 9: Audiobook Accessibility Expands in 2025

Advances in AI technology are transforming the audiobook industry, making production faster, more affordable, and accessible to authors. Platforms like Spotify for Authors are further enhancing opportunities with tools like audience demographics, redemption codes for royalty-free distribution, promo cards for easy social media marketing, and customizable author profiles. Combined with AI narration tools, these innovations allow authors to create and promote audiobooks more efficiently, tapping into the growing demand for audio content.

Joanna Penn sees this trend gaining momentum, predicting: “Expect AI narration of audiobooks to go mainstream.” This shift marks a turning point for the format, where what was once a premium offering limited to high-budget productions is now within reach for authors at any stage of their career. Elizabeth Ann West agrees: “Many authors are making 3-4 figures a month with AI-narrated audiobooks and AI-generated imagery on YouTube channels.”

AI-powered narration tools can deliver high-quality audio performances, often indistinguishable from human narration. This not only reduces costs but also significantly shortens production timelines, allowing authors to release audiobooks simultaneously with their print and eBook editions and cater to readers who prefer to consume stories on the go.

Additionally, this innovation opens the door to creative possibilities that weren’t feasible with traditional methods. Jane Friedman, Editor of The Hot Sheet foresees: “When you marry up synthetic narration with improving AI translation, the potential is groundbreaking. AI translation still needs humans right now to ensure quality, and I expect that to be the case for some years, but even right now, some readers find the current quality acceptable for their needs.”

Authors can now experiment with multilingual editions, sound effects, or even multiple voices for character-driven works, expanding their appeal to diverse audiences. AI narration also provides opportunities to keep backlist titles alive in the audiobook market, enabling authors to breathe new life into older works without a significant financial investment.

What this means for authors:
Audiobooks are now within reach for all authors. Consider using AI tools to create cost-effective, high-quality audiobooks for your catalog. Experiment with multilingual editions or audio-enhanced content to expand your audience and revenue potential.

Trend 10: POD Goes Mainstream

Over the past few years, tariffs on Chinese imports have made it more expensive to bring printed books into the United States. While some of these tariffs have been rolled back, others are still in place. And here’s the tricky part: trade dynamics are ever-changing, which means the cost of importing books could rise again if tariffs are reinstated or increased.

The rising costs of print production, driven by persistent tariffs and ongoing supply chain disruptions, are presenting significant challenges for authors this year. For those relying on international printing, the financial strain could deepen further if tariffs on imported materials climb. These factors are squeezing profit margins and creating added pressure for indie authors already navigating tight budgets.

Enter print-on-demand (POD)—a solution that has evolved from a fallback plan to a cornerstone of modern publishing. By allowing authors to print only what they sell, POD eliminates the financial risks of large upfront print runs and the need for warehousing. Jane Friedman puts it succinctly: “I have no doubt that POD is getting misused in some cases and not executed well in others, but the wiser call to action is to ask how POD can produce a better outcome when it becomes the most logical, sustainable, or economical choice for a book.” This perspective highlights POD’s potential to transform publishing workflows when implemented thoughtfully.

POD’s convenience extends beyond cost savings. It enables authors to keep backlist titles available indefinitely while adapting seamlessly to fluctuating demand. For high-demand launches or special editions, traditional offset printing remains a viable complement. This hybrid strategy balances efficiency, cost, and quality, helping authors maximize profitability while meeting diverse reader needs.

As global supply chain challenges persist, POD’s role as a dependable and scalable option will only grow. For authors considering domestic printing as an alternative, it’s important to weigh higher baseline costs against tariff-related savings. Ultimately, the key lies in finding the balance of cost, quality, and convenience that aligns with your publishing goals—making POD not just a smart choice, but an essential tool in today’s publishing landscape.

What this means for authors:
Rising costs make it essential to evaluate your print strategy. Embracing POD reduces financial risk, while offset printing can be reserved for special editions or high-demand runs. Diversify suppliers, research domestic printing options, and focus on strategies that balance cost-efficiency with quality to keep your publishing sustainable.

Final Thoughts

The publishing industry in 2025 will challenge authors to adapt to new technologies and market dynamics while staying true to their creative vision. Whether leveraging AI tools, experimenting with TikTok ads, or embracing direct-to-consumer strategies, there are more ways than ever to succeed.

At Written Word Media, we’re here to help you navigate these trends with confidence. Our mission is simple: to help authors like you shine a light on your stories and connect with readers who will love them. Let’s make 2025 your best year yet!

The post The Top 10 Publishing Trends for 2025 appeared first on Written Word Media.

Skip to Exactly What You Want

1) Pens and Pencils

2) Journals & Notebooks 

3) Office Decor

4) Comfort Essentials

5) Organization

6) Mugs & Bookends

Luxurious Pens and Pencils for Your Finest Scribbles

If you’re still using a random ballpoint you found in the junk drawer, it’s time for an upgrade! Black Friday deals on high-quality pens mean you can pick up something with a bit more pizzazz. Look for deals on fountain pens, smooth gel pens, or even calligraphy pens if you’re in the mood to make your signature shine. There’s nothing quite like jotting down book ideas with a pen that just feels right.

Why it’s a writer’s dream:

• Smooth, reliable ink flow for brainstorming sessions
• Fancy pens make every note feel official (even if it’s just a to-do list)
• Perfect for annotating your favorite books or writing out ideas in style

Our favorite deals:

Paper Mate InkJoy Gel Pens
$31.99   $12.27

This 14-pack of Paper Mate pens features smooth, fast-drying ink in assorted vibrant colors, providing consistent, smudge-free writing across various paper surfaces, making it perfect for all your writing needs.

BIC Xtra-Smooth Mechanical Pencils
$4.99   $1.87

This sleek BIC mechanical pencil offers the smooth writing of 2 ½ wood case pencils in one, with no.2 lead ideal for standardized tests, smudge-free erasing, and a stylish, clear design that makes it a perfect teacher appreciation gift.

Journals & Notebooks: Because Ideas Need a Home

A writer can never have too many notebooks, right? Black Friday is a golden opportunity to scoop up journals, bullet planners, and notepads for those sparks of inspiration that hit out of nowhere. Find deals on beautiful leather-bound journals, sturdy spiral-bound notebooks, or even a stack of sticky notes for quick thoughts. With all those fresh pages ready to fill, you’ll have no excuse for letting an idea slip away.

The perks of a great journal:

• A dedicated space for each project, from characters to world-building
• A satisfying place to track your writing goals, plot twists, and quotes
• And hey, they make great gifts if you need extra inspiration!

Our favorite deals:

Lined Journal Notebook
$13.99   $7.99

This beautifully embossed hardcover A5 journal features soft, suede-like leather, 200 thick-lined pages, and a lay-flat design with ribbon bookmark and elastic closure—perfect for everything from daily journaling to note-taking, and an ideal gift for any occasion.

Hardcover Leather Journal
$13.99   $9.49

This vintage-inspired A5 leather journal features a symbolic “Tree” design, 256 acid-free pages, and a lay-flat, elastic-closure design—perfect for daily journaling, note-taking, or sketching, and makes an ideal gift for any creative or professional in need of a stylish, durable notebook.

Genuine Leather Writing Notebook
$28.95   $19.99

This compact 7.5” x 5.5” genuine leather journal combines timeless craftsmanship with 120 sheets of premium kraft paper, making it an elegant, versatile choice for journaling, planning, or sketching—perfect as a gift for any occasion.

Wide Ruled Lined Note Pads
$15.45   $11.59

This 12-pack of wide-ruled, letter-size notepads features sturdy chipboard backing, easy-tear perforated pages, and a left-side margin for organized note-taking—perfect for daily use at home, school, or the office.

Make Your Space an Oasis

Let’s face it, writers spend a lot of time at their desks. Why not make it a place you actually want to be? Black Friday is ideal for grabbing some cozy upgrades for your writing space, like a small humidifier (perfect for those long winter writing sessions), an ergonomic chair cushion, or a bit of green with a hardy desk plant. These little extras can make all the difference in how you feel during those hours spent typing away.

Top picks for a cozy office setup:

• Low-maintenance plants like succulents for a pop of greenery
• Chair cushions and lumbar support to keep your back happy
• Humidifiers to keep the air fresh, perfect for winter

Our favorite deals:

Faux Fiddle Leaf Fig Tree with White Tall Planter
$79.99   $63.99

This meticulously crafted artificial fig tree with an included planter and artificial moss offers year-round, realistic greenery for your home without the hassle of maintenance, featuring adjustable branches and premium materials for a natural look that stays lush in any season.

3D Puzzle Planter
$19.99  $16.50

This unique 3D jigsaw puzzle flowerpot combines 80 interlocking pieces to create a vibrant, sturdy, and functional planter with a dual-layer design for easy planting, making it a fun and practical gift choice for puzzle lovers and home decor enthusiasts alike.

Mug Warmer
$39.99  $31.99

This smart coffee mug warmer set features a large 4.8-inch heating plate, automatic 8-hour shut-off, and adjustable three-temperature settings to keep beverages perfectly warm, accompanied by a stylish 12oz ceramic mug—making it a safe, thoughtful gift for any coffee lover’s desk or workspace.

Write in Comfort and Style

When it comes to writing, comfort is key. Black Friday is the perfect time to stock up on cozy essentials like slippers adorned with literary quotes, warm throws to wrap up in, and book-themed mugs for that third cup of coffee. This is your sign to turn your writing corner into a cozy nook, complete with everything you need to get in the zone (and stay there).

Why cozy counts for writers:

• Bookish throws and slippers keep you comfortable and inspired
• Mugs with your favorite quotes or literary references keep the words flowing
• Create a ritual around writing time with items that put you in the writing mood

Our favorite deal:

Cool Mist Humidifier
$30.99   $18.99

This compact, ultra-quiet humidifier offers customizable mist levels, 360° nozzle rotation, and a generous 2.0L capacity for up to 24 hours of continuous, maintenance-free moisture, making it ideal for restful sleep and relief from dry air in any bedroom or small space.

Heated Throw
$38.99   $29.99

This ultra-soft heated throw blanket combines flannel and sherpa for enhanced durability, offers customizable warmth with six heating levels, and includes safety features like auto shut-off and rigorous testing, making it a cozy, energy-saving gift ideal for any winter occasion.

Essential Oil Diffuser
$34.99   $17.49

This 5-in-1 ultrasonic essential oil diffuser combines aromatherapy with air humidification, offering a 300ml water tank, LED light options, multiple mist settings, and an auto-shutoff for safety, making it a premium, thoughtful gift for creating a relaxing atmosphere in any space.

Practical Tools for Staying Organized

For authors, keeping track of deadlines, managing writing sessions, and organizing ideas are essential parts of the writing process. Black Friday is the perfect time to pick up practical tools that can make your writing life easier and more productive. Here are some must-have items to keep your work on track and your creativity flowing!

• Calendars & Planners: A well-structured calendar or planner is invaluable for scheduling writing sessions, tracking deadlines, and setting goals. Look for undated planners with customizable pages or ones specifically designed for writers that allow you to plan daily, weekly, and monthly goals.
• Timers: A timer is perfect for implementing focused writing sessions, like the Pomodoro Technique. Consider a visual timer or one with adjustable sound settings to keep you on track without interrupting your creative flow.
• Digital Dictation Devices: For capturing ideas on the go, a digital voice recorder or dictation app can help you record notes hands-free, so you never lose a spark of inspiration. Look for models with clear sound quality and easy file transfer options.
• Sticky Notes & Whiteboards: For visual thinkers, sticky notes and whiteboards are perfect for brainstorming scenes, characters, and plot points. Look for multi-colored sticky notes or whiteboard calendars to visually organize ideas and keep track of your storyline.
• Portable External Hard Drives: Safeguard your drafts and research with an external hard drive. This is essential for backing up files and accessing your work on multiple devices, especially if you’re working on a larger project.

Our favorite deals:

Weekly To Do List Notepad
$9.99   $7.97

This undated weekly to-do list notepad provides a complete productivity system with dedicated sections for prioritizing tasks, durable twin-wire binding, and premium paper, making it a versatile and long-lasting planning tool ideal for staying organized at work, home, or school.

60-Minute Visual Timer
$23.99   $16.14

The Secura 60-minute visual timer enhances time management with an easy-to-read blue disc, adjustable volume, and kid-friendly design, making it perfect for classrooms, homes, and offices to encourage focused, productive learning and task completion.

Colored Page Markers
$15.99   $7.99

This set of 480 colorful adhesive tabs is perfect for organizing planners, documents, and books, featuring removable, writable, and waterproof tabs made of high-quality BOPP material that won’t damage pages. Ideal for students, teachers, and office staff, these tabs help highlight and categorize information with ease.

Desk Calendar
$19.99  $15.29

This 18-month desk calendar (January 2025 – June 2026) offers spacious daily blocks, holiday markings, and extra note sections for effective planning, featuring thick, anti-bleed paper and the option to hang or lay flat on your desk. With tear-off pages and a durable black backing, it’s perfect for managing tasks and goals at home, school, or the office.

Monthly Planner
$5.99  $5.87

This monthly planner features thick, bleed-resistant paper, mini calendars for each month, and spacious daily blocks, making it easy to view and organize your schedule. With a durable, waterproof PVC cover, this lightweight planner is designed to help you stay organized and thrive throughout the year.

Specialty Mugs and Bookends: Style Your Bookshelf to Inspire

Your bookshelf is more than just storage; it’s a place that reminds you of your passion for storytelling. This Black Friday, find deals on unique bookends, quote mugs, and decorative book holders that bring a little character to your writing space. Bookends shaped like typewriters or classic novels, mugs printed with quotes from your favorite authors, or even a set of reading-themed candles can add that extra spark of inspiration.

Shelf essentials for the bookish heart:

• Mugs or tumblers that make every cup of tea feel like a cozy writing session

KLUBI Tumbler
$24.97  $11.77

• Bookends that bring style and order to your collection

Pinecone Shaped Resin Bookends
$28.34  $21.08

• Bookish candles for an ambiance that’s pure writer magic

Scented Candle
$28.34  $21.08

Conclusion: Black Friday Finds for Every Writerly Need

This Black Friday, give yourself the gift of a writing space that fuels your creativity. From pens that glide like a dream to cozy mugs that make every sip a pleasure, these deals are the perfect excuse to add some comfort, style, and inspiration to your writing life. Happy writing—and happy shopping!

The post 2024 Black Friday Deals for Authors appeared first on Written Word Media.

And email promotions? They’re the cherry on top. Let’s dive into how you can wield this powerful tool to boost visibility, drive sales, and build an audience that’s eager for your next release. Whether you’re just dipping your toes into book marketing or looking to level up your promotional game, we’ve got the tips you need.

What is a Price Promotion?

You’ve likely seen these promotions all over: “Get this eBook for only $0.99 for a limited time!” or even better, “Free for this week only!” Dropping the price of your eBook for a short period is an excellent way to grab readers’ attention, especially if you’re a self-published author battling that “unknown name” bias.

Authors can also choose to keep their book at a permanently low price (like $0.99 or free), but most go for the limited-time offer approach to create urgency. This strategy is especially powerful for indie authors because it gives readers a low-risk way to discover new books. Who doesn’t love a great deal?

Why Should Indie Authors Run Price Promotions?

There are five key reasons price promotions work wonders for indie authors:

1. Break through the “unknown name” bias – Lower prices encourage readers to take a chance on new authors.
2. Boost exposure – It’s one of the most effective ways to get your book in front of more eyeballs.
3. Generate reviews and ratings – More readers means more chances to build feedback and social proof on retailers like Amazon.
4. Drive series read-through – Entice readers to buy the next book in your series.
5. Grow your newsletter and social media following – Reach a wider audience and encourage readers to stay connected—be sure to give them links to your website and social media profiles in the backmatter of your eBook. 

Who Should Run a Price Promotion?

Spoiler alert: pretty much everyone can benefit from running a price promotion at least once. Whether you’re a seasoned author looking to reignite interest in your backlist or a debut novelist in need of reviews, price promotions are for you. Here’s a quick list of who stands to gain the most:

• Authors who need reviews – New or existing, they’re essential.
• Anyone with a backlist – Breathe new life into older titles.
• Authors with a series – Use your first book as bait to hook readers into the rest.
• Authors looking to collect data – This is a goldmine for gathering reader emails and building your audience.

The Step-by-Step Guide to Running a Price Promotion

Now that you’re convinced, let’s talk about how to run a price promotion effectively. We’ll break it down into five simple steps.

1. Get Your Fundamentals Right

Before you launch your promo, make sure the foundation of your book’s presence is rock-solid. This means:

• Cover: Eye-catching and genre-appropriate.
• Book Description: A compelling blurb that hooks readers without spoiling the plot. Add comparisons to similar books to help readers find yours.
• Author Page: A polished Amazon author page with a real photo and a call to action, such as “Follow me to stay updated on my latest releases.”
• Backmatter: Don’t forget the section at the back of your book where you can link to your other works or invite readers to join your newsletter.

2. Pick Your Promo Price

Do you go for free or a discounted price? Here’s a quick breakdown:

• Free: Best for boosting downloads and rankings but with less immediate revenue. Great for driving Kindle Unlimited reads and series read-throughs.
• $0.99 to $4.99: Less impact on rankings but generates revenue immediately. Readers have more “skin in the game” and are more likely to finish the book (and leave a review!).

3. Schedule Your Marketing

Timing is everything. Alongside your price drop, you’ll want to stack your marketing efforts to maximize visibility. This includes:

• Email promotions: Written Word Media offers email promo stacks that can help you achieve substantial results without the uncertainty of approval (as some other email promo sites only accept a fraction of the books submitted to them). 
• Digital ads: Facebook, Amazon, or TikTok ads can give your promotion an extra push.
• Social media: Post to your social channels and encourage list swaps with other authors.
• Email your fans: Don’t forget to notify your existing readers!

4. Run Your Promotion

When the day arrives, double-check everything:

• Is your book priced correctly across all retailers?
• Are your scheduled social posts and email blasts ready to go?
• Keep an eye on your book’s rankings and any issues that may arise.

5. Evaluate Your Results

Once the dust has settled, it’s time to measure your success. Look at:

• Retailer charts: Where did your book rank during and after the promotion?
• Reviews and Kindle Unlimited reads: These may trickle in over the next two weeks, so be patient.
• New social media followers and email signups: Did your audience grow?

Use the data to plan your next promotion!

The Power of Promo Stacking

The key to successful price promotions is that the more marketing you invest in, the greater the results. By scheduling multiple promotions (email promos, ads, social media, etc.) to overlap during the price drop of your book, you can create a snowball effect that boosts your book’s visibility exponentially. With the right strategy, you can get thousands of downloads and significantly improve your rankings without relying on a single promo service.

Written Word Media offers ready-made Promo Stacks designed to deliver powerful results for authors. 

Conclusion

Running a price promotion can turn your book from a hidden gem into a bestseller. With the right strategy, you’ll boost exposure, gain new fans, and drive sales like never before. Remember, it all starts with getting your fundamentals right, choosing the best price, scheduling strategic marketing, and evaluating your results for the future.

The post From Inbox to Bestseller: How to Master Email Promotions for Your Book appeared first on Written Word Media.