Rather than summarize each keynote or session, we’ve distilled the major themes that emerged across the programming — the big conversations that every indie publisher and author should be paying attention to right now.

Theme 1: Rethinking Publishing Models for a Shifting Market

A central thread across the event was clear: publishing success today requires flexibility and innovation.

From hybrid publishing models to strategic partnerships with powerhouse brands like Costco and Scholastic, speakers emphasized the importance of breaking away from rigid corporate molds.

Workshops on succession planning, open access, global market expansion, and creative partnerships highlighted that:

• Indie publishers need to stay nimble and inventive.
• Strategic, mission-aligned collaborations can amplify reach and credibility.
• Publishers should unapologetically lean into their unique business models, brand strengths, and community relationships.

The message was clear: whether you’re a solo author or a midsize press, the path forward demands entrepreneurial thinking and a willingness to experiment.

Theme 2: AI  — Friend, Foe, or Both?

There was no sidestepping it: AI is reshaping the publishing landscape. Conversations focused on how AI can enhance productivity — from manuscript assessments to metadata management — but also on the profound ethical, legal, and cultural questions it raises.

Key takeaways included:

• Tools like Ink Bloom are helping publishers sift through slush piles faster, but human judgment remains irreplaceable.
• Created by Humans is pioneering AI licensing models so authors and publishers can be fairly compensated when AI companies use their work.
• The Authors Guild has introduced the “Human Authored” badge, a certification that signals when a book was written by a human — meeting the growing reader demand for authentic, human-made storytelling.
• Publishers must set clear internal AI use policies and require author disclosure when AI-generated content is involved, ensuring transparency and ethical standards.

As one panelist noted, the publishing world is moving into an era where hybrid human–AI creation will be common, but it’s up to publishers to ensure that human creativity and quality stay at the forefront.

Theme 3: Copyright, Intellectual Freedom & Advocacy 

Maria Palante, President and CEO of the Association of American Publishers, delivered a keynote that reminded attendees of the deep civic responsibilities attached to publishing.

Palante stressed that:

• Copyright is not just a legal formality — it’s an economic right that underpins authors’ and publishers’ livelihoods.
• The First Amendment protects not only speech but also the right to read, publish, and distribute diverse viewpoints.
• Historical efforts to censor or limit access to works are reemerging, requiring publishers to actively defend intellectual freedom.
• The rise of AI models trained on pirated content threatens to undermine human authorship and creativity, making licensing and legal protections more urgent than ever.

Palante’s rallying cry: authors and publishers must advocate fiercely for fair copyright policies, ethical AI practices, and the long-term health of the creative ecosystem.

Theme 4: Expanding Global, Diverse & Sustainable Impact

Many breakout sessions focused on how publishers can broaden their reach and deepen their responsibility — both globally and locally.

Key focus areas included:

• Reaching non-English readers and expanding into international markets.
• Diversifying supply chains and manufacturing options to build resilience.
• Exploring environmentally responsible production methods to reduce publishing’s ecological footprint.
• Securing grant funding, sponsorships, and strategic partnerships to amplify underrepresented voices and tell richer, more inclusive stories.

Forward-looking publishers understand that growth today requires not just chasing sales, but committing to purpose, sustainability, and equity.

Theme 5: Human Connection & Community at the Core

Amid all the talk of AI and efficiency, a consistent refrain emerged: publishing is, at its heart, a human business.

From author branding and book reviews as marketing tools, to networking strategies and public speaking opportunities, the conference emphasized the enduring importance of:

• Building genuine author–reader connections.
• Investing in team development and mentorship to secure the future of the industry.
• Collaborating within the indie publishing community to amplify shared successes.

In a crowded, tech-saturated market, human creativity, authenticity, and community will continue to be key differentiators.

Final Reflection

IBPA Publishing University 2025 was both a reality check and a rallying cry. The publishing world is evolving fast, but at its heart, it remains a space powered by creativity, courage, and community.

At Written Word Media, we were proud to be a sponsor of this year’s event because we echo this sentiment and believe that books are not only a source of creativity and courage but also a powerful force for good. Supporting the authors and publishers who bring those stories into the world is at the heart of what we do, especially by helping them find their readers through effective and data-driven book promotions. We are excited to see how this industry flourishes and to continue empowering authors and publishers to share their stories with the world.

For indie publishers and authors alike, the big takeaway is this:
→ Stay nimble. Stay informed. Stay connected.

The post Key Takeaways from IBPA Publishing University 2025 appeared first on Written Word Media.

You’ve written the book. You’ve pressed publish. Now you’re ready to share your story with the world. Cue the eBook promotion!

At Written Word Media, we’ve seen thousands of authors run successful promotions across Freebooksy, Bargain Booksy, Reader Reach Ads, and more. And we’ve also seen a few common missteps that can limit your promo’s potential.

But don’t worry—these aren’t dealbreakers. In fact, consider this blog post your backstage pass to a better book launch. Let’s walk through five common promo pitfalls—and how you can turn each one into a powerful marketing win.

1. Sending Readers to a Page That Doesn’t Convert

Why It Happens:

You’ve invested in a promo and driven readers to your Amazon page—yay! But if that page isn’t ready to impress, you may not get the downloads or sales you hoped for. This isn’t about perfection; it’s about making the most of your promo dollars by ensuring your book page is working with you, not against you.

How to Fix It: 

Start by making sure your cover and blurb are doing the heavy lifting:

• Does your cover match your genre?
  A thriller should look like a thriller. A cozy mystery should feel like a warm cup of tea. Browse top books in your category—does yours look like it belongs on the same shelf? Genre resonance helps readers quickly recognize that your book is exactly what they’re looking for.
• Does your description hook the reader right away?
  Think of your book blurb as the handshake before a first date. It should intrigue, excite, and give a clear sense of tone and stakes—all in just a few lines.

A quick polish on your book page can make a huge difference when new readers are deciding whether to click that “Buy” or “Download” button.

2. Picking the Wrong Price (or Not Updating It in Time)

Why It Happens:

Life is busy. And between pricing updates and promo scheduling, it’s easy to forget to double-check that your book is free for a Freebooksy promo or $5 or under for Bargain Booksy.

Why It Matters: 

We aim to make a high-intent match between readers and books. When a reader clicks on a promo, they expect the price they were promised. If it’s not right, the experience can be frustrating, and that can lead to fewer downloads or sales.

How to Fix It:

• Make sure your price is correctly set the day before your promo starts (we recommend adjusting the price in your dashboard at least 24 hours early to account for time zones and retailer lag).
  
• Choose the right pricing strategy for your goals:
  Want to boost rankings and widen your audience? Go with a free promo and aim for big download volume.
  Looking to make some revenue and recoup ad spend? Choose a bargain promo and target the sweet spot for impulse buys.

And don’t worry—our team checks every single promo before it runs. If something’s off, we’ll reach out. But things go smoother (and more stress-free) when you’ve got the pricing aligned in advance.

3. Losing Momentum Between Promos

Why It Happens:

You pour energy into setting up a Promo Stack—maybe even run a few ads—and then… pause. Totally understandable! Life happens. But momentum matters.

Why It Matters:

Consistency creates discoverability. You’re building reader recognition and feeding the Amazon algorithm every time you promote your book. It’s a lot easier to climb the mountain when you’re already halfway up, rather than starting fresh every time.

How to Fix It: 

Think in terms of cadence and rhythm. Find a promotional schedule that works for you—maybe it’s every 30 days, maybe every quarter. Just keep in mind: we require at least 30 days between promos on the same site, so planning ahead will help you keep the flywheel turning. When you find a groove that works, stick with it. Your backlist (and your sales chart) will thank you.

Even repeating the same promotion can be incredibly effective. Readers come and go, timing changes, and promotions often perform better over time as your book’s visibility grows. Visibility is a long game. It’s easier to build on momentum than to start from scratch every time.

4. Avoiding Ads Because They Feel Overwhelming

Why It Happens: 

Facebook Ads? Amazon Ads? Targeting, creative, copywriting… It’s a lot. And if you’re already juggling writing, editing, and marketing, learning an ad platform from scratch might not feel doable.

Why It Matters: 

Ads are an incredible complement to email promotions. They keep your book in front of readers beyond the inbox and help you sustain visibility, especially during and after a promo week.

How to Fix It: 

You don’t have to go it alone. With Reader Reach Ads, we manage everything for you:

• Professionally designed images
• Compelling ad copy
• Data-driven targeting
• Ongoing optimization

It’s full-service ad management—without the agency price tag. Let us handle the ads so you can focus on your next chapter (literally).

5. Not Promoting Your Promo (Before, During, or After)

Why It Happens: 

You’ve booked a promo, so you might think your job is done. But here’s the truth: your readers want to hear from you, too. Not only that, but you’ve already shelled out the money for an email promo. It’s well worth the time and effort to amplify the promotion to your existing audience. 

Why It Matters: 

Your existing audience is already primed to support you—they just need to know something’s happening! And who doesn’t love a sale?! A little extra visibility from your end can give your promo a nice boost.

How to Fix It: 

Marketing isn’t just about the promo day—it’s about what you do before and after. Don’t be shy—shout it from the rooftops (or at least your newsletter and socials):

Before and During Your Promo:

• Announce the deal in your newsletter (e.g., “My book is $0.99 this week on Bargain Booksy—get it before it’s gone!”)
• Ask readers to spread the word (they love to help)

After Your Promo:

• Follow up with a thank-you post or email
• Tease what’s coming next: another promo, a new release, a sequel?

A little planning and engagement can go a long way. Treat your promo like a celebration and your readers will show up to the party! 

The Final Word: Your Promo Is Part of a Bigger Story

You’re not just running a promotion. You’re building a career. A readership. A legacy.

These “mistakes” aren’t really mistakes—they’re learning opportunities. And every promo you run is a chance to get sharper, smarter, and more strategic.

At Written Word Media, we’re here to help you turn every Promo into progress. Whether it’s your first time or your fiftieth, we’re in your corner, cheering you on and making sure your story gets the spotlight it deserves.

The post 5 Mistakes Authors Make When Running eBook Promotions (and How to Fix Them) appeared first on Written Word Media.

In our latest Speaker Series, I had the pleasure of stepping into the spotlight to share what I’ve learned over the past decade about helping authors connect with readers, specifically through the power of email.

During the session, I walked through how to build and grow an email list, covering everything from the very first subscriber to more advanced list-building strategies. In this post, I’m focusing on the fundamentals. I’ll explain why your email list is one of your most valuable assets, how to build momentum without feeling overwhelmed, and how to make list nurturing a natural part of your author routine.

Why Email Marketing?

Email marketing may sound like a buzzword, but it is one of the most effective ways for authors to communicate with readers. Unlike social media, where algorithms determine what your audience sees, email marketing provides a direct line to your readers’ inboxes.

But it’s more than just sending messages—it’s about creating intentional, purposeful communication that drives action.

Here are some key reasons why email marketing remains a cornerstone for authors:

• Daily Habit: Email is one of the most consistent ways to reach readers. Most people check their email multiple times a day.
• Opt-In Marketing: Readers have actively chosen to hear from you, which makes them more likely to engage with your content.
• Direct Access: You control the messaging, the timing, and the content – no algorithm interference.
• Cost-Effective: Email marketing offers one of the highest ROIs of any marketing channel. According to industry data, email marketing can generate a return of $36 for every $1 spent.
• Consistent Communication: A regular cadence of emails helps to build trust, foster connection, and maintain reader interest over time.

Getting Started with Email Marketing: The Basics

Before you dive into email marketing, you need two essential components:

1. Your Email List

Your email list is more than a collection of addresses – it’s a curated group of readers who have given you permission to communicate with them directly. Building this list is the first step, and it requires a clear strategy.

• Who’s on your list? Fans, friends, family, beta readers, and potential readers.
• What do you need to collect? At a minimum, the subscriber’s email address. You can also ask for a first name to make your emails more personal.
• How do you collect emails? Through sign-up forms, lead magnets on your author website, and back matter calls to action.

2. Your ESP (Email Service Provider)

An ESP is the software that allows you to manage your list, send emails, and track performance. Here’s a list of popular ESPs that are well-suited for authors:

• MailerLite
• MailChimp
• ConvertKit
• Substack
• SendFox

Each of these platforms offers free plans that can help authors get started without a major financial commitment.

Step 1: Pick an ESP

So, how do you decide which ESP is right for you? Most of these platforms offer a free plan, so you can test the waters without dipping into your promo budget, but as you get more sophisticated with your email marketing, you’ll likely want to leverage some more premium features. As you can see, most authors that we polled used MailerLite, but every author is different, and you’ll want to see which platform works best for you.

Step 2: Build Your Email List – The Foundation

Before spending a single dollar on advertising, start with a seed list of 20-25 contacts. This initial group will help you get comfortable with sending emails and refining your messaging. Here’s how to get started:

Start Small: The Seed List

• Friends, Family, and Coworkers: Ask close contacts to sign up.
• Beta Readers and Early Fans: These are people who already know and love your work.
• Social Media Followers: Post a sign-up link and encourage your followers to join your list.

Once you’ve established a basic list, commit to sending a regular email at least once a month. Consistency is key in maintaining reader engagement.

Step 3: Create Your Welcome Email – The First Impression

The welcome email is a crucial part of email marketing. It’s your digital handshake – an opportunity to set the tone, introduce yourself, and establish expectations.

What to Include in Your Welcome Email:

• A Warm Greeting: Address the reader by name if possible.
• Introduction: Share a brief story about yourself, your work, and why you write.
• What to Expect: Clearly outline what readers will receive and how often they will hear from you.
• Deliver the Goods: If you promised a lead magnet (free book, chapter, etc.), provide the link.
• Engaging Call to Action: Ask a simple question to prompt a response. This helps to build a connection and maintain deliverability.

Here are some examples of effective welcome emails that check all of the above boxes (in very different ways):

Step 4: Decide When You Will Send

One of the most common email marketing roadblocks for authors? Not knowing when to hit send. To break it down simply, pick a day, any day – just make it consistent.

You don’t have to send an email weekly if that feels overwhelming. Start with a monthly email on the first of every month. Or maybe every other Wednesday. The key is to set a schedule and stick to it. Over time, your readers will come to expect your emails – and you’ll get into the habit of sending.

Not sure what to say every month? Keep it simple. Share what you’re working on, what you’re reading, and any updates about your books. Keep it personal, keep it relevant, and keep showing up.

Step 5: Start Sending On A Schedule

You’ve chosen your sending schedule – now it’s time to actually do it. Start sending – even if your list is tiny. The only way to get comfortable with email marketing is to do it consistently.

Even if you’ve only got five people on your list, you’re not just emailing, you’re training your marketing muscles.

Every message is a chance to connect, refine your voice, and build a habit that’ll pay off when your audience grows. Because it will. And when it does? You’ll be ready.

Step 6: Build Your Email List Further

Once you’ve sent 2-3 emails on a regular schedule, you’re ready to start growing your list. Building your list further is a post in itself, so we’re not diving into all the strategies here today – but trust me, there are plenty.

Want to go deeper? Gold and Platinum Members can access the full recording of the April Speaker Series session. You’ll learn:

• Advanced list-building techniques, including reader magnets and subscriber giveaways.
• How to leverage your book’s back matter to drive sign-ups.
• Best practices for running targeted Facebook Ads to attract new subscribers.

Ready to level up? Upgrade to Premium here.

How Written Word Media Can Help

Ready to take your email marketing to the next level? Written Word Media offers several tailored services to help authors grow and engage their email lists, including:

• Subscriber Surge Giveaways: Attract targeted readers through genre-specific giveaways.
• Reader Reach Facebook Ads: Drive sign-ups through professionally managed ad campaigns.
• Promo Stacks: Include email sign-up CTAs in your eBooks when running Freebooksy, Bargain Booksy, or Red Feather Romance promos.

Final Takeaways

Before pouring money into growing your list, focus on building the habit of consistent communication. Once you’ve developed a rhythm and are comfortable with your email content, then consider exploring more advanced strategies like reader magnets or paid advertising.

• Start Small: A seed list of 20-25 subscribers is plenty for getting started.
• Be Consistent: Establish a regular sending schedule, even if it’s just once a month.
• Nail the Welcome Email: Set the tone, deliver on any promised freebies, and invite interaction.
• Keep It Simple: Don’t overcomplicate your emails. Share what you’re working on, what you’re reading, or what’s coming up next.
• Track Your Progress: Pay attention to open rates, click-through rates, and unsubscribes. You don’t need to obsess over every number, but keeping an eye on trends will help you refine your strategy.

Want More Content Like This?

Register for our next Speaker Series! Each month, we host live Speaker Series sessions with book marketing and self-publishing experts. Anyone can join the live sessions, and Gold & Platinum Members can watch the recordings (including the unabridged version of this invaluable session on email) anytime!

The post Why Every Author Needs an Email List (and How to Build Yours with Confidence) appeared first on Written Word Media.

Whether you’re a seasoned author or just getting your feet wet in the indie publishing world, understanding how zero-cost pricing taps into human psychology can transform your book marketing strategy.

Discover why giving your book away can be your smartest sales move—and how the psychology of ‘free’ can turn curious browsers into loyal readers.

Free in the Wild: You’ve Seen It Everywhere

Free is everywhere—and it works.

Think about the last time you got a free sample or signed up for a free trial. Big brands give things away to make money. Why? Because it works.

• Gillette gave away razors to sell blades—now they’re a household name.

• Costco sees sales increase up to 2,000% during sampling events.

• Dropbox grew its user base with a simple promise: free space for referrals.

• Amazon’s Kindle Unlimited feels “free” to readers, but authors get paid.

The takeaway? If the world’s most successful companies use free to fuel growth, indie authors can too.

Why Free Works: It’s All In Your Head

Turns out, we’re wired to respond to “free” — emotionally and powerfully. It’s not magic. It’s science. The word ‘free’ doesn’t just sound good—it lights up our brains. Here’s why readers respond so strongly to zero-cost pricing.

The Psychology of Free

Let’s break it down.

1. Loss Aversion

We humans really don’t like losing things—even on things that don’t cost us anything. In one study, people chose a free $10 gift card (a $10 profit) over a $20 card that cost $7 (a $13 dollar profit).

If someone was offered to pick between getting 13 dollars or getting 10 dollars, which would they pick? Obviously, everyone would rather have 13. But if you introduce FREE into the equation the brain goes nuts and everyone picks the free option.

Free books feel risk-free. There’s no cost, no commitment—just the possibility of discovering a new favorite author.

Readers are inundated with choices. Every book is a potential gem… or a dud. That uncertainty makes them hesitant to try unfamiliar names, especially if there’s a price attached. But take away the cost? Suddenly, the risk disappears.

Now the thought process shifts from “Is this worth my money?” to “I’m missing out if I don’t get this free book!”

And because free offers often don’t stick around, readers also feel an incredible urgency to grab it now—just in case they’re missing out on something great. That emotional cocktail of curiosity, value, and FOMO (fear of missing out) is all due to loss aversion, and it makes free books incredibly compelling.

2. Scarcity & Urgency

Scarcity and urgency play directly into our natural fear of missing out—aka FOMO. When something feels limited, we pay closer attention. When something feels urgent, we act faster.

Ever walked through Costco and been handed a free sample by a smiling rep next to a dwindling tray of snacks? That’s scarcity in action. The setup is temporary. The supply is small. And the message is clear: Get it while you can. The result? Shoppers don’t just try the product—they often buy it on the spot. In fact, Costco has seen sales increases of up to 2,000% during sampling events.

This same principle applies to free book promotions. When a deal is labeled “Free today only” or paired with a ticking countdown clock (like the one shown here from a Kindle promo), it signals to readers that they need to act now—or miss out entirely.

Why does this work so well? Because “later” rarely happens. We’re all busy. We’re overwhelmed with choices. Scarcity moves people out of thinking and into doing. Adding urgency creates a window where the decision becomes easy: grab the freebie before it disappears.

You can also stack the effect by adding social proof:
“Over 1,000 downloads already today!” or “Join 500+ readers who grabbed their copy!”

These tiny psychological nudges pack a powerful punch. They transform your book from one of many options into a limited-time opportunity—and that’s the kind of framing that gets clicks.

3. Reciprocity

Humans are wired to return favors—it’s social glue.

When you give readers something valuable for free—like a well-written, fully developed book—it sparks a subtle emotional response. “That was generous… maybe I’ll leave a review, or check out their next book.”

This is reciprocity in action. It’s not about guilt—it’s about goodwill. A free book starts a relationship.

And relationships lead to momentum:

• More reads
• More reviews
• More superfans who stick around for your next launch

In fact, 87% of consumers are more likely to support a brand that gives them something in return. In your case? That “gift” is your writing. And when done right, a free book becomes the start of something much bigger.

4. Endowment Effect

 People tend to value something more once they own it or feel possession of it.

Once someone owns something—even if they got it for free—they tend to value it more. That’s the endowment effect in action.

For authors, this means that the moment a reader downloads your free book, it’s no longer just a book—it’s their book. They start to form an emotional connection.

They’ve taken that first step into your story world, and if they connect with your characters, your voice, your worldbuilding—they won’t want to leave.

That emotional investment is what drives readers to buy the next book, leave a review, or recommend your series to others.

A free download isn’t the end of the journey—it’s the beginning of a relationship.

So, How Do I Sell Books with This?

Here’s the simple, strategic play for how to leverage this strategy to make money selling books:

• Make Book 1 free – This is especially effective for series. You hook them with book 1, they buy books 2 and 3 because they have to know what happens.

• Run a promotion (we can help with that) – These email promotions get your free book in front of thousands of the right readers. Run a Freebooksy, a Freebooksy Series Promo, or a Free Promo Stack that pairs Freebooksy with other platforms that promote free books.

• Tell your fans about it – Email your list, post on socials, shout it from the rooftops. The more people who know about your promo, the more it can snowball.

That’s it. Just a few clicks and your promo is live.

No complicated marketing strategy. No weeks spent building landing pages or fiddling with ad dashboards.

You don’t need to be a marketer—you just need to get your book in front of readers.

What You Really Get When You Give a Book Away

A free book isn’t just a freebie—it’s a reader magnet.

That means it’s designed to attract new readers into your orbit.

Think of it as a no-risk invitation: a sample of your storytelling that invites people to try before they buy. And if they like what they read? They’ll stick around.

Reader magnets work best when they’re tied to a series or offer a compelling taste of your style—because once a reader is drawn in, they’re far more likely to continue the journey with you.

When you give away a book, you gain:

• Visibility
• New readers discovering your series
• Read-through to later books
• More reviews
• Algorithmic lift from Amazon and other platforms
• Mailing list growth

One free book = long-term gain.

Math Time!

Let’s Crunch the Numbers

Let’s take a closer look at how free performs compared to a $0.99 promo. Spoiler: free wins—by a landslide.

We analyzed two campaigns with similar genre, author size, and placement. The only difference? One was priced at $0.99. The other was free.

Here’s what happens:

• • 233% more impressions = More people saw the free promo. That means greater reach, better exposure, and more chances for your book to get noticed.
  • 86.7% more reviews = Free books generated significantly more reviews.
  • More reviews = better social proof = more long-term sales.
  • 238.8% more earnings = Yep, you read that right. The free promo led to over 2X the earnings—thanks to read-through, follow-up sales, and newfound fans eager for more.

  The takeaway? The overwhelmingly higher response rate on the free book changes the math entirely. Free isn’t about giving something away.

  It’s about creating momentum—and monetizing it on the other side.

  Guardrails: When Free Works Best

  So, we now know that free can be a powerful strategy, but like most things, it works best in certain scenarios. To get the most bang for your promotional and strategic buck, use free when:

  • You’re Promoting a Series

  Making Book 1 free is a proven strategy for series authors. You hook readers with the first installment, and if they’re invested in your story or characters, they’ll happily pay for Books 2, 3, and beyond.

  Tip: Use your back matter to point readers to the next book. A simple “Keep reading!” with a link works wonders.

  • You’re Offering Digital Goods

  Free works best with ebooks (and audiobooks). Why? Zero cost to you, instant delivery to the reader, and no inventory or shipping concerns.

  Paperbacks, on the other hand, come with production costs and logistics, making them less ideal for zero-cost giveaways.

  • Your Back Matter Is Optimized

  Don’t stop at “The End.” Use the final pages of your book to convert new readers into long-term fans. This is your golden moment to guide them toward:

  • Your next book (with a link)
  • Your email list (with a signup incentive)
  • A review request (“Enjoyed this book? A quick review helps others discover it!”)

  Pro tip: Keep it warm, clear, and reader-focused. No hard sell needed—just a friendly nudge in the right direction.

  TL;DR:

How Written Word Media Can Help

When you’re ready to run a free promo, we make it easy—and effective.

Whether you’re launching a new series, reviving an old one, or trying to grow your list, our tools are built to help you reach thousands of readers fast.

Freebooksy Email Promotions

• • Put your book in front of readers who are actively looking for free titles in your genre
  • High-intent audience = more downloads, more reviews, more exposure

• Your promo is sent via email directly to readers, not just tossed into the void
  

Free Promo Stacks

• • Combine Freebooksy with other top free promo platforms
  • One form, one payment—we handle the rest
  • Perfect for maximizing visibility across multiple audiences at once

• Ideal for series authors who want to drive serious download numbers in one go
  

For romance eBooks, Red Feather Romance also offers highly effective free promos.

Quick. Simple. Author-Friendly.

No complicated tech. No guessing. Just a few clicks to schedule your promo, and our team takes it from there.

You write the book. We get it into readers’ hands.

In Summary

Free works—when it’s part of a smart strategy. Ready to run a promo that makes an impact?

Visit Written Word Media to schedule your Promo Stack today. 

The post Free Promotions: The Secret Psychological Impact of Zero Cost (and How it Can Work for Authors) appeared first on Written Word Media.

At Written Word Media, providing exceptional customer service is at the heart of what we do. We’re committed to making sure you have the best experience possible, whether you’re an author using our promotional services or just getting started and need help. Our dedicated team is here to support you every step of the way.

In this post, I’ll explain how our customer service works, the different ways you can get in touch with us, and what you can expect when you do. Our mission is to make your experience as smooth and successful as possible, so you can focus on what truly matters—growing your author career.

Customer Service at Written Word Media

Our team in North Carolina is made up of empathetic and kind people who genuinely care about your success as an author! We’re here to answer all your questions—whether you’re still working on your book, feeling frustrated with a promotion, or just seeking some honest advice. We also love hearing feedback on what authors want to see from us or how we can improve because we’re all about continuous growth.

In fact, our team handles over 1,000 emails every week! That’s a lot of questions, feedback, and requests, and we’re proud to be able to assist so many authors. Each email is an opportunity for us to provide support, share valuable insights, and ensure that you have the resources you need to succeed.

We believe in responding thoughtfully and promptly, no matter the inquiry, and we see every interaction as a chance to build a stronger connection with our author community. So, whether your question is big or small, rest assured that we’re always here, ready to help you along your author journey.

How can you reach us?

There are several quick and easy ways to reach out to our team!

1. Live Chat

If you are a Gold or Platinum member, you can contact us via live chat. Log in to your Member Portal, and you should see a ‘Chat with us’ bubble at the bottom right corner. Click this to start chatting, and a team member should respond within 1 minute! Please note that our live chat is available Monday through Friday, from 8am to 4pm EST. If you reach out outside of those hours, we’ll get back to you within 48 business hours.

2. Good Ol’ Fashioned Email

You can email us directly at hello@writtenwordmedia.com or info@writtenwordmedia.com.

3. Our Contact Form

If you’re browsing our website, you can send us a message via our contact form.

4. Via Your Written Word Media Member Portal

If you’re in your Member Portal and need assistance, simply click on your name at the top right of the screen. Then, select “Contact Support.” A box will appear with a contact form (and a glimpse of our friendly faces).

Don’t have a Member Portal? Sign up for free.

You can expect a response within 48 business hours for any email or form submission.

Looking for FAQs?

If you’d like to explore our FAQs before reaching out, we have a detailed help center available here.

Final Thoughts

At Written Word Media, we’re committed to making sure your experience with us is seamless and enjoyable. Our team is always ready to support you through various channels, whether you’re looking for answers or need help with our services. We aim to provide timely, helpful, and kind responses, allowing you to focus on what you do best—advancing your author journey. Thank you for trusting us to be part of your success!

P.S. Be sure to add hello@writtenwordmedia.com and info@writtenwordmedia.com to your Contacts list so you don’t miss our messages!

The post How Customer Service Works at Written Word Media appeared first on Written Word Media.

Whether you’re a coach, a consultant, a memoirist, or a niche expert with a story to tell, we’re sharing real-world advice to help you rise above the crowd and actually connect with your readers.

Here’s a recap of the key insights from Sarah’s session. Grab your favorite highlighter and notebook — there’s gold in here.

Don’t Start with “Bestseller” as Your Goal

Yes, bestseller status is shiny. But chasing it often leads to short-term, unsustainable strategies. Instead, try to:

• Start with the end in mind. What do you really want your book to do? Generate leads? Build your brand? Get you speaking gigs?

• Write with purpose. Your book isn’t just about you — it’s for your reader. Focus on the transformation you’re offering them.

“Your book might be about you, but it’s not for you.” – Sarah Bean

Know Your Reader — Like, Really Know Them

Spoiler alert: Your reader isn’t everyone.

Move beyond vague demographics. Instead, dig deep:

• What are your readers struggling with?

• Where do they hang out (online and off)?

• What have they tried already that didn’t work?

• How do they talk about their problems?

The better you understand your readers, the more your book will feel like it was written just for them.

Nail Your Hook — Before You Write a Word

Your “hook” is the magnetic message that makes people say, “I need this book.” And it should answer this sequence:

• A: What’s the problem your reader is facing?

• B: What’s your unique solution?

• C: What’s the outcome of the outcome?

For example, a book on financial freedom isn’t just about budgeting — it’s about the freedom to travel, to quit that 9–5, to finally sleep well at night. That’s what you’re really selling.

Use Your Book’s Assets as Sales Tools

It’s not just your content that matters — it’s how you present it.

• Title & Subtitle: Short, memorable, and SEO-friendly.

• Cover: It needs to pop as a thumbnail. Think contrast, clarity, and emotion.

• Table of Contents: Each chapter title should spark curiosity and highlight a benefit.

Your Amazon “Look Inside” preview? That’s prime real estate. Use it to sell the transformation.

Get Platform-Ready: Build Your Author Assets

Want to attract media, endorsements, or influencers? Then prep like the pro you are. Here’s Sarah’s checklist:

Website (even a simple one)
Social media presence
Lead magnet + mailing list
Editorial + reader reviews
Media kit
Videos of you speaking or presenting (yes, even on Zoom!)

Be ready when opportunity knocks — and have your virtual “headshots in the car.”

Leverage Other People’s Audiences

Don’t just build your own audience — borrow others (ethically, of course).

• Create a “dream list” of influencers, podcasters, and community leaders in your niche.

• Follow and engage with them before you pitch.

• Look for ways to offer value (share their content, recommend their work).

• When you reach out, be clear on what you want: a blurb, a podcast invite, a social post.

It’s a long game — relationships come first, the ask comes later.

Final Takeaway: Build First, Then Brag

Authors often think: “Once my book is out, I’ll start marketing.” But your marketing needs to start before the first word is written. Don’t wait for opportunity to knock. Set out the welcome mat. Robert Belle did just that. A numbers guy by trade, Robert is an accountant who dared to do something unexpected — he wrote a book about creativity. His goal? To help other professionals (yes, even the spreadsheet-loving ones) reconnect with their creative spark and let it fuel their careers.

His book, Blow the Lid Off: Reclaim Your Stolen Creativity, Increase Your Income, and Let Your Light Shine!, didn’t just sit quietly on a shelf. Because Robert had put in the prep work — building a website, creating resources, and thinking deeply about his message — he was ready when a major opportunity came calling: a TED Global Talk.

Not just TEDx. The big leagues.

And because he was prepared — because he built it — his talk was selected, went live, and garnered over two million views in its first year. His book sales surged. His inbox started filling up with leads. And most importantly, his message got out there.

The moral of the story? Your book is a calling card. But your brand — your platform, your prep, your perspective — is what opens the door.

So write the book. Build the funnel. Polish the pitch. Even if the “what’s next” feels uncertain.

Because when the moment comes — and it will — you’ll be ready to shine.

Bonus Resource from Sarah

Want to dive deeper? Download the free audiobook version of Self-Promote and Succeed by Book Launchers founder Julie Broad at selfpromoteandsucceed.com/audio.

Want More Content Like This?

Register for our next Speaker Series! Each month we host live Speaker Series sessions with book marketing and self publishing experts. Anyone can join the live sessions and Gold & Platinum Members can watch the recordings any time!

The post How to Stand Out in the Crowded Nonfiction Market appeared first on Written Word Media.

Why You Should Create a Boxed Set

1. Your Sales Are Flatlining (Or You’re Not Publishing as Often)

If your book sales have stalled or you’re taking a break from publishing new titles, a boxed set can breathe life back into your catalog. Readers love a binge-worthy experience, and a well-priced collection can entice them to grab your books in one fell swoop.

Perfect for:

• Authors who are between releases and want to keep earning.
• Series that have lost momentum but still have potential readers.

2. It’s a Revenue-Boosting Machine

Boxed sets can be a reliable income generator if priced strategically. Here’s how:

• Higher perceived value → Readers feel like they’re getting a deal, so they’re more likely to buy.
• More royalties per sale → If you’re in Kindle Unlimited (KU), a boxed set means more pages read, which translates to more income.
• Discounting power → Running an email promo on a boxed set can deliver stronger results than discounting individual books.

Pricing tip:

• Test your price point! $4.99–$9.99 is a sweet spot for a completed series, while $0.99 promos can skyrocket visibility.

3. A Smart Fix for an Uneven Series

If some books in your series outperform others, bundling them together evens the playing field. A strong book can carry weaker ones, increasing overall revenue rather than leaving some books languishing in obscurity.

Great for:

• A series where Books 1 & 2 sell well, but Books 3+ get crickets.
• Older series that need a facelift.
• Readers who won’t commit to buying multiple books individually but will happily one-click a bundle.

4. You Can Reach a New Audience

Not every reader buys book-by-book. Some only shop for complete series or collections, especially if they’re KU subscribers or audiobook fans. By offering a boxed set, you cater to completionist readers who want the whole story in one go.

When NOT to Create a Boxed Set

While boxed sets can be a powerful tool, they aren’t for every author or every situation. Here’s when you might want to hold off:

1. Your Books Are Still Selling Well Individually

If your books are still raking in solid individual sales, a boxed set could cannibalize your revenue. Why sell three books for $6.99 when readers are happily buying them at $4.99 each?

Alternative: Instead of a boxed set, try a Promo Stack give individual titles a boost.

2. Your Series Isn’t Complete

Boxed sets work best when they offer a full reading experience. If you’re still writing Book 4, a boxed set of Books 1–3 may frustrate readers. They want closure, not a cliffhanger.

Alternative: Consider a clearly labeled duet or trilogy bundle for now and release a full series boxed set later.

3. You Don’t Have Enough Books Yet

A “boxed set” of just two books? Not exactly compelling. Readers expect a true collection, and smaller sets often underperform. If you only have a couple of books, you may be better off waiting or bundling them with bonus content. A good rule of thumb here is that boxed sets should contain at least 3 books and not more than 6. There are, of course, exceptions to this rule and you know your content better than anyone else does, but this is a good starting point.  

Alternative: Offer a first-in-series freebie via Freebooksy or run a Bargain Booksy promo to attract new readers.

Maximize Your Boxed Set with Marketing

If you decide to bundle, don’t let it just sit there collecting dust. Promote it!

• Email Promos: Boost visibility with a Freebooksy or Bargain Booksy email promo. We’re happy to include bundles and boxed sets.
• Facebook Ads & Amazon Ads: Reader Reach Ads can get your boxed set in front of new readers who love binge-worthy content.
• KU Strategy: If your boxed set is in Kindle Unlimited, lean into pages read as a major income driver.

Final Thoughts

A boxed set can be a powerful tool, but it’s not one-size-fits-all. If your series needs a boost, your sales have slowed, or you want to maximize royalties, a boxed set might be your next smart move. But if your individual books are selling strongly or your series isn’t complete, hold off for now.

Either way, the goal remains the same: keep readers engaged and keep your book sales strong. Whether you choose a boxed set, a promo stack, or a different strategy, Written Word Media has the tools to help you succeed.

The post To Create a Boxed Set or Not to Create a Boxed Set: A Strategic Guide for Authors appeared first on Written Word Media.

In a recent Written Word Media Speaker Series, we sat down with Rossana Corniel, Head of Marketing Communications at Booksprout, to dive into strategies for building reader relationships and running impactful review campaigns.

Why Reviews Matter More Than You Think

Rossana kicked things off by breaking down why book reviews are critical to an author’s success.

• A 1-star increase on Amazon can boost sales by 5–9% (according to Harvard research).
• Readers rely on reviews to decide if your book is worth their time—books require a commitment, unlike a vacuum or a pair of shoes.
• SEO & discoverability—reviews help surface your book in Amazon and Google searches.
• Some promotional platforms require a minimum number of reviews to apply.

In short, reviews aren’t just nice to have—they’re essential to your book’s visibility and long-term success.

How to Get More (and Better) Reviews

Getting reviews isn’t just about asking for them—it’s about setting your book up for success. Here are three must-haves for attracting high-quality reviews.

1. Make Sure Your Book is Ready

• Bad reviews often come from avoidable issues like typos and grammar mistakes → Hire a proofreader
• Plot holes and underdeveloped characters → Use beta readers
• Formatting issues → Check your eBook and print formatting before release

Pro Tip: A single typo won’t tank your book, but consistent quality issues will hurt your reputation.

2. Target the Right Readers

Ever received a review that said, “Too spicy!” or “Aliens shouldn’t fall in love with humans”? These are signs your book reached the wrong audience.

To avoid this:

• Market your book accurately—make sure your cover, blurb, and categories match your genre.
• Be transparent—if your book contains graphic violence, sensitive topics, or cliffhangers, let readers know upfront.
• Build an email list of engaged readers who genuinely love your genre.

3. Actively Ask for Reviews

Don’t assume readers will automatically leave a review. Most won’t—unless you ask.

How to encourage reviews:

• Add a request for reviews in your book’s front and back matter.
• Mention it in your newsletter and social media.
• Use reader engagement strategies—thank reviewers publicly and build relationships with them.

Finding and Connecting with Your Ideal Readers

So, where do you find the readers most likely to love (and review) your book? Rossana shared some go-to strategies:

• Join reader groups on Facebook, Goodreads, and Discord.
• Use genre-specific hashtags on Instagram and TikTok.
• Build an engaged email list over time.
• Leverage book influencers—reach out to those who already love books like yours.

Pro Tip: Look at what best-selling books in your genre are doing—what keywords do they use? How do their blurbs sound? Model success.

3 Ways to Get Reviews

There are three primary ways to get reviews:

1. Organic Reviews

Readers who finish your book might leave a review, but only about 5% of them actually do.
How to increase your odds:

• Add a review request at the end of your book.
• Gently remind readers in newsletters and on social media.
• Make them feel like their review matters.

2. Targeted Review Campaigns

For more proactive review gathering, try these strategies:

• ARC (Advanced Reader Copy) teams—recruit a launch team to read and review your book before it’s live.
• Influencer outreach—send free copies to book reviewers in your genre.
• Book review platforms like Booksprout, BookSirens, and NetGalley can connect you with readers ready to leave feedback.

3. Review Services

Book review services like Booksprout help authors distribute free copies to vetted readers in exchange for an honest review.

• Automated reminders ensure readers actually leave reviews.
• Saves time by connecting you with engaged reviewers instead of chasing them down.

How to Use Reviews in Your Marketing

Once you have great reviews, use them! Here’s how:

• Pull quotes for ads—”A gripping thriller that had me on the edge of my seat!”
• Highlight them on social media—feature a review in an Instagram story or TikTok post.
• Include them in your book description—Amazon lets you add editorial reviews in your listing.
• Use them for PR and pitches—bloggers and media outlets love strong endorsements.

Pro Tip: Even bad reviews can work in your favor. If someone complains, “This book was too spicy,” lean into it—that’s exactly what your target audience wants!

Final Takeaways: Building a Review Strategy That Works

• Know your audience—focus on your ideal readers.
• Ensure your book is review-ready—typos and plot holes kill credibility.
• Ask for reviews—if you don’t ask, you don’t get!
• Use ARC teams and review platforms—get proactive, not passive.
• Leverage your best reviews—they’re gold for marketing.

P.S. – Another Great Way to Get Reviews

Running a Freebooksy email promo can be another great way to get reviews! When you make your book free for a limited time and promote it to our huge community of engaged readers, you increase the chances of getting more downloads—and more downloads mean more reviews.

Ready to get your book in front of the right audience? Schedule a Freebooksy Promotion today!

Want More Content Like This?

Register for our next Speaker Series! Each month we host live Speaker Series sessions with book marketing and self publishing experts. Anyone can join the live sessions and Gold & Platinum Members can watch the recordings any time!

The post From Readers to Reviews: Unlocking the Secret to Positive Feedback appeared first on Written Word Media.

A Smooth and Streamlined Process

First things first: booking a Promo Stack is refreshingly easy. Once you’ve chosen the type of stack that fits your book’s needs, scheduling your promotions across platforms is as simple as a few clicks. Our user-friendly system lets you select your promotion dates, genre, and pricing strategies without any headaches:

Multi-Tiered Marketing Power

When you book a Promo Stack, you’re not just booking a single email promotion—you’re combining multiple promotions across WWM’s trusted platforms like Freebooksy, Bargain Booksy, and Red Feather Romance. Each platform targets a highly engaged audience specific to your book’s genre and price point. We’ve also expanded our promo stack reach through strategic partnerships with Hello Books, The Fussy Librarian, Ereader News Today, and more. These partnerships enhance our already robust offerings, ensuring that your Promo Stack is packed with even more opportunities to reach the right readers.

But the real magic happens in the “stacking” itself. Promo Stacking concentrates your book’s visibility during a short timeframe, giving it a surge of momentum. This approach can boost your book’s rank on platforms like Amazon, making it more discoverable to readers. With thousands of avid readers tuned in to our brands, your book will be spotlighted where it matters most.

Flexible Options for Every Author

One size doesn’t fit all when it comes to book promotion, and we get that. Promo Stacks are designed to be flexible, catering to both free and discounted eBooks across various genres. Whether your book is a spine-chilling thriller, a swoon-worthy romance, or an epic fantasy, there’s a stack designed for you.

Not sure which stack to pick? Our genre-specific options make it easy to align your promotions with the right readers. From Freebooksy for free titles to Bargain Booksy for discounted ones, your book will be promoted to an audience that’s eager to buy.

A Boost for Algorithms and Buzz

Why is stacking promotions so effective? It’s all about creating momentum. When your book receives a concentrated surge of downloads or purchases in a short time, retailer algorithms (like those on Amazon) take notice. This can lead to better rankings in search results and “also-bought” recommendations, giving your book additional organic visibility even after the promotions end.

Promo Stacking doesn’t just aim for short-term gains—it’s a strategy that can create a ripple effect, extending your book’s reach long after the promotions are over.

Affordable and Results-Oriented

For indie authors, marketing budgets can be tight, but that doesn’t mean you need to compromise on quality. WWM’s Promo Stacks are designed to deliver maximum results at a reasonable price. Additionally, each stack is crafted with ROI in mind. With packages starting at $45, Promo Stacks offer a cost-effective way to market your book professionally. The goal is simple: to help your book reach more readers, drive sales, and give you a promotional experience worth every penny.

Full Transparency and Support

Booking a Promo Stack doesn’t mean you’re left to figure things out on your own. Once your promotions are scheduled, you’ll receive detailed updates on what to expect. Our friendly team is always just an email away if you have questions or need assistance. We genuinely want to see you succeed!

Measurable Results

At the end of your Promo Stack, you’ll be able to see the impact of your promotions through measurable data like increased downloads, higher sales rankings, and more reader engagement. This feedback is invaluable for planning future marketing strategies and understanding your book’s performance.

Final Thoughts

Booking a Promo Stack with Written Word Media is more than just scheduling a promotion—it’s partnering with a team that’s invested in your success. From seamless scheduling and genre-specific targeting to algorithm-boosting strategies and expert support, Promo Stacks are designed to give your book the best possible shot at reaching its audience.

Ready to put your book in the spotlight? Explore our Promo Stacks today and see how far they can take your story. After all, every great book deserves a great audience, and with Promo Stacks, connecting with readers has never been easier.

The post What to Expect When You Book a Promo Stack at Written Word Media appeared first on Written Word Media.

But what does it really mean to be a best-seller? Is there a magic number of copies sold? Does it matter what retailer you sell them through? And is making it onto lists like the New York Times and the Wall Street Journal the ultimate marker of success? Let’s break down how best-seller lists work, why they matter, and—most importantly—how indie authors absolutely have a real shot at reaching this milestone. It’s more attainable (and impactful) than you might think!

Why Best-Seller Lists Are Valuable

Being labeled a best-seller can open doors, from increased visibility to media coverage and invitations to events. It’s a marker of credibility that can resonate with readers, booksellers, and industry professionals. However, not all best-seller statuses are created equal:

• NYT and Other Major Lists: These lists carry cultural cachet and can lead to significant exposure, but they’re not always attainable for indie authors due to their opaque methodologies and reliance on traditional publishing.
• Amazon Best-Seller Lists: These are more accessible and directly tied to sales performance. For indie authors, an Amazon best-seller badge in a specific genre often translates directly to increased sales, more reviews, and higher rankings in search results.

A Brief History of Best-Seller Lists

The concept of best-seller lists dates back to the early 20th century. The New York Times began publishing its Best-Seller list in 1931, which has since become one of the most recognized book rankings in the industry. Over time, other publications introduced their own lists, each with unique methodologies and areas of focus. 

The Wall Street Journal’s list is particularly influential among business authors, while USA Today’s list offers a broad perspective across genres. Additionally, niche lists like those in Shelf Awareness cater specifically to indie authors, and there used to be a romance-specific best-seller list, reflecting the diversity of book markets today.

How Best-Seller Lists Work

Best-seller lists vary widely in how they determine rankings. Here are some key factors to understand:

• Sales Data and Reporting: Different lists compile their rankings from various sources. For example, the NYT gathers data from a select group of bookstores and retailers across the U.S., while Amazon’s best-seller lists are determined hourly based on sales data from their platform. The Wall Street Journal uses NPD BookScan, which tracks sales across multiple retail channels.
• Timing Matters: A concentrated spike in sales during a specific period can dramatically impact your chances of making a list. However, consistent, long-term sales often matter less.
• Curated Categories: Editorial teams at traditional publications often have discretion over which books are included. While this can help filter out books that game the system, it can also mean that indie or genre fiction books may face barriers to entry.
• Diverse Formats: Certain lists account for combined print, digital, and audio sales, while others focus on one format exclusively. For example, the NYT has separate lists for hardcover, paperback, and e-books, whereas Amazon combines formats within its category rankings.

By comparison, Amazon’s best-seller lists are straightforward: rankings are determined hourly based on real-time sales data. This transparency and frequency of updates make Amazon’s lists an excellent benchmark for indie authors.

The Indie Author’s Path to Best-Seller Status

So, you’re an indie author trying to succeed—should the NYT be your ultimate goal? While the prestige is undeniable, achieving this can be challenging due to the list’s opaque criteria and emphasis on traditional publishing channels. However, focusing on becoming a best-seller within a specific Amazon category, or targeting lists like USA Today’s Best-selling Booklist or IndieReader Best-Sellers on Shelf Awareness, can be equally impactful for your career.

• Sales Are Sales: Readers don’t necessarily differentiate between an NYT best-seller and an Amazon best-seller when deciding to buy your book. What matters most is visibility and the quality of your work.
• Targeted Reach: Achieving best-seller status in your Amazon category means you’ve successfully reached your niche audience. These are the readers most likely to buy your book, leave positive reviews, and become loyal fans.
• Accessibility: Unlike the NYT, Amazon’s system allows indie authors to compete on a level playing field. With strategic marketing, even a new author can rise to the top of their genre category.

How Freebooksy and Promo Stacks Can Help

Achieving best-seller status in your Amazon genre category is within reach, and tools like Freebooksy can help you get there. Freebooksy promotes your book to a highly targeted audience of readers who are eager to discover new authors. 

Additionally, utilizing promotional stacks—such as Bargain Booksy, Red Feather Romance, and other free promo services—can amplify your reach, ensuring your book gains the visibility it deserves. These services help create the kind of concentrated sales spike needed to climb the Amazon charts and earn that coveted best-seller badge.

But don’t just take our word for it—hear from authors who’ve seen firsthand how effective Freebooksy and Promo Stacks can be:

“The free book feature ran on day one of my 5-day free promo on Amazon, and the results were amazing! My book was #1 in two of my genre’s free book categories the entire time my promo ran. I had 2,576 ‘purchases’ on the day my feature ran. In the five subsequent days my free book promo ran, I had 1,255 ‘sales,’ which I attribute directly to the feature that ran on day one. Money well spent!”
— Dex Haven, Fantasy/Paranormal Author (Freebooksy)

“This promo stack did everything I was hoping for. My book rose to #1 in its category on Amazon for several days. It was really helpful for getting my book out there to readers and gaining visibility!”
— Daryl Kulak, Thriller Author (Promo Stacks)

Whether you’re launching a new book, reviving an older title, or just looking to expand your readership, Freebooksy and Promo Stacks provide a proven path to success.

Leveraging Your Best-Seller Status

So what do you do once you’ve achieved best-seller status? Here’s how you can leverage this accomplishment to further your career:

• Update Your Book’s Cover and Description: Include the best-seller badge on your book cover and mention your achievement in the description to boost credibility.
• Use in Marketing: Promote your best-seller status on your website, social media, email newsletters, and author bio.
• Pitch to Media and Events: Being a best-seller can help secure interviews, speaking engagements, and collaborations.
• Plan Your Next Launch: A best-seller title can provide momentum for your future books, making it easier to market and sell them.

By strategically leveraging your best-seller status, you can maximize the benefits and set yourself up for long-term success.

Final Thoughts

The dream of becoming a best-seller doesn’t have to hinge on landing a spot on a traditional list like the NYT. For indie authors, success is about reaching your readers, growing your fanbase, and achieving measurable sales milestones. By focusing on your niche and utilizing platforms like Amazon and Freebooksy, you can proudly wear the best-seller badge and enjoy its benefits. So, aim high, but remember: the path to success is as diverse as the stories you tell.

The post How Best-Seller Lists Work: What Indie Authors Need to Know appeared first on Written Word Media.