Comments on: Series Promo Results: What To Expect

By: Clayton Noblit

Clayton Noblit — Thu, 30 Jul 2020 12:50:10 +0000

In reply to wanita. Hey Wanita, unfortunately it's more difficult for us to access the data for wide sales, but this is something we're working on figuring out and hope to share results!

By: Clayton Noblit

Clayton Noblit — Thu, 30 Jul 2020 12:47:38 +0000

In reply to Cindy Kirk. Hey Cindy, We don't have data on that at this time, but it's certainly an interesting thought. I wonder if reducing the price of other books would decrease returns as well.

By: wanita

wanita — Thu, 30 Jul 2020 11:00:50 +0000

This is great for KU series… unfortunately I don’t see the benefits of a series that is wide. I’d be interested to see the data on that as well. 🙂

By: Cindy Kirk

Cindy Kirk — Tue, 28 Jul 2020 03:14:17 +0000

Do you find it advantageous for the author doing the series promotion (with the first book free) to discount other books in the series? Or haven’t you noticed it making a difference?

By: Clayton Noblit

Clayton Noblit — Mon, 27 Jul 2020 21:21:01 +0000

In reply to Bill Belew. Hey Bill, thanks for the idea. I've passed this request along to our product team, and we'll let you know if we add it!

By: Ricci

Ricci — Mon, 27 Jul 2020 18:31:33 +0000

In reply to Kait Nolan.

Hi Kait – We’re so glad to hear that your promo was ROI positive. Thanks for the feedback on the retail mix. You are correct that the series post currently generates the most sales on Amazon due to the availability of their Series landing page and the personalized “Buy the Series” button. As you note, most other retailers do not yet have a Series landing page so it’s trickier to drive the same consumer behavior. But we agree that driving sales across all retailers would be ideal. We’ll take a look at how we can further improve the format to this end; your ideas above are very helpful. Please keep them coming.

By: Clayton Noblit

Clayton Noblit — Wed, 22 Jul 2020 12:40:21 +0000

In reply to Piero Rivolta. Hey Piero, Great! Shoot us a message with any questions you have!

By: Kait Nolan

Kait Nolan — Tue, 21 Jul 2020 18:29:06 +0000

I just finished my own series promo with you (not sure if it was included in this data), but in general, I was disappointed. It earned out, but the impact of the series promo was negligible on all vendors other than Amazon–which is entirely unsurprising as you ONLY link to the series page there. This is short sighted and irritating as we expect a series promo to boost the series on ALL VENDORS, otherwise it’s no different than a single book promo. The day my series listing came out, I didn’t even recognize it AS a series listing right off because it only showed Book 1, exactly as it would for a single book promo. A series promo should show ALL the books in a series. Google Play has a series page listing. While the other vendors do not, there should still be links to the other books and covers. Or at the very least there should be the option for us to offer up a universal link to each book that will redirect people to the vendor of their choice. I realize this is a PITA to set up, but God knows we would all like help to keep Amazon from getting too big for its britches, and if you’re only doing one series feature in a day, that shouldn’t be that big a deal. Please consider revising the format to actually promote series across vendors instead of glorifying Amazon just because it’s easy.

By: Piero Rivolta

Piero Rivolta — Tue, 21 Jul 2020 15:18:29 +0000

I am curious I need to talk with some of you. My only goal is to spread my thoughts and create some reaction from readers

By: Bill Belew

Bill Belew — Tue, 21 Jul 2020 14:34:31 +0000

How abt a series promo for Literary Fiction or Young Adults. I’ll go first.