Comments on: The 5 Marketing Strategies We Used To Help My Wife Become A Six-Figure Author

By: Sb Hinter

Sb Hinter — Fri, 18 Aug 2023 11:15:57 +0000

It’s great to see the strategies and insights you’ve shared from your wife’s journey to becoming a successful author. It’s evident that you’ve found a unique path that aligns with her writing style and strengths. Here’s a brief comment appreciating the article:

“Thank you for sharing your wife’s inspiring journey as an author. The strategies you’ve outlined showcase the power of quality over quantity, as well as the importance of challenging conventional wisdom. Your focus on mastering the craft and targeted advertising is both insightful and encouraging. It’s a reminder that success in the writing world can be achieved through careful consideration and dedication. Kudos to you both for forging your own path and achieving such impressive results!

By: Ipprism

Ipprism — Tue, 20 Jun 2023 15:31:24 +0000

This article is truly excellent. While I was already familiar with most of these points, you have presented them in a clear and organized manner with great examples and explanations. I will definitely be recommending this to other writers. Moreover, it’s highly motivating. I admit that I haven’t been consistent with some of these practices lately, but now I feel encouraged to get back on track. The only aspect I have never tried is Facebook ads. They seem quite complex to master, and if not done well, they can be a waste of money. Thank you for providing this informative article.

By: Rebecca J Clark

Rebecca J Clark — Thu, 15 Jun 2023 13:30:20 +0000

Thanks so much for the information and advice. I haven’t released a book in years and have probably lost all my readers and definitely my sales. I plan to use your strategies when I release my next book later this year. I’ll let you know how it goes. 🙂

By: Max Anderson

Max Anderson — Fri, 02 Jun 2023 22:50:32 +0000

In reply to Matt Holmes. To "identify what works for you," how did you test a handful of blurbs? Thanks for a great article!

By: Ruby

Ruby — Tue, 30 May 2023 23:55:17 +0000

I don’t disagree with any of the marketing suggestions, but I did want to comment on this:

“We now spend upwards of $200 – $300 per day, with a 2x (or higher) return on investment.”

That’s another way of saying half your revenue is going toward ad spend. It’s not six figures after that, right? And you’re having to put time into tinkering with the ads every week in addition to the time Lori spends writing the books.

Taking home 50K/yr or whatever with four books is still great, but I found the title a bit disingenuous. I think you’ll also find that a lot of the rapid releasers can spend a much smaller % of their revenue on advertising to make their six or seven figures. The successful ones tend to be doing everything mentioned in this article and more.

Anyway, I only commented because the tone was a little holier-than-thou, not because the advice is bad. Maybe just my take though. Carry on!

By: LPK

LPK — Tue, 30 May 2023 23:20:27 +0000

Thank you for sharing some of your experience and what has worked for you & your wife. You posted a screen shot of your best month of royalties. As you said later, profit is important to track; can you share how much you spent during the same period on advertising? You mentioned $200-$300 per day in ad spend, but it wasn’t clear if that was total or just one ad platform. Thx!

By: Jennifer Lynn Cary

Jennifer Lynn Cary — Tue, 30 May 2023 20:39:18 +0000

Great information, Matt. This is one article I’m printing out to keep handy. Thank you.

By: Deb Dougall

Deb Dougall — Sat, 27 May 2023 14:06:47 +0000

This is fantastic info — thanks so much!
By the way, are you Matthew J Holmes? If so, your FB ad/marketing emails, are equally brilliant!

By: Lisa

Lisa — Thu, 25 May 2023 18:21:13 +0000

Matt,
Thank you for the article. It’s very informative. I have a question, though. Do you have any advertising suggestions for steamy romance authors who cannot advertise on Facebook or Amazon? My ad was blocked by Facebook because of violating their adult content rules. Amazon’s rules state the ads must be suitable for a general audience.

By: Bryan Canter

Bryan Canter — Wed, 24 May 2023 13:43:22 +0000

Matt,

Excellent article. It is great encouragement for crock pot authors (slow cookers 🙂

I have gone through your Facebook ads course and found it very helpful. In addition to being an author myself, I am also an independent publishing consultant. I refer clients to your Facebook and Amazon courses on a regular basis.