Comments on: Marketing Mindset: Playing to Your Power

By: mcdvoice

mcdvoice — Sat, 09 Sep 2023 09:26:31 +0000

Thank you for sharing your presentation on the marketing mindset with authors. it’s great to know that you found a framework and mindset that can make marketing more manageable.

By: Ellen King Rice

Ellen King Rice — Sun, 08 Jan 2023 04:56:50 +0000

This is helpful. Last July I made a fall marketing plan (I write “mushroom thrillers” so fall is my big sales season). It took me all month to lay out the sequence of promos and to book the ads. (WrittenWords is easy). It did pay off and I felt better about having a plan.

By: Christopher A Russell

Christopher A Russell — Thu, 29 Dec 2022 16:20:33 +0000

My wife (the author) just came across this and shared it with me (the executive assistant and marketing director). You absolutely hit the nail on the head. I WISH I’d read this two years ago when it came out.

I’d love to know if all/most of this still rings true what with the massive landscape shift in the marketplace what with COVID, the war, inflation, etc. Is there a chance you’ll update this for the decade’s worth of change that took place in the last two years?

Also, to those who say they “don’t have the budget,” I urge you to make the budget. Even if it only starts with $100 a month (even less if you don’t have that), you’ll be amazed at what some well-targeted marketing can do for your sales. Of course, none of your marketing will matter if your product isn’t at its best. My best advice for checking that is to join some author groups on Facebook. One thing I love about the author community vs others I’ve been a part of is the amount of help others are willing to provide.

So, make some friends, get some constructive feedback, change what needs to be changed, and then start marketing. Your book is never going to be seen if you don’t put in a little money. It’s a hard truth, but it’s the truth nonetheless.

By: Roz

Roz — Thu, 02 Sep 2021 14:51:59 +0000

In reply to Phyllis Burton. Funny how they never mention this, altho it would be even more helpful!

By: Linda Lenz

Linda Lenz — Thu, 18 Jun 2020 01:52:56 +0000

This was a very interesting article. I really liked the marketing plan layout and I’ll use that as a guide. I am helping my husband, who is the author in the family, try to deal with the marketing end of the writing business and I am overwhelmed by all the choices. We do have a monthly newsletter (we use Mailchimp) which we both work on, and I love doing the Instagram posts. He keeps up with Facebook and I have done a couple of .99 cent promos. We are just getting involved with Amazon ads and Facebook ads with the help of a couple of people who know how to do it. Eventually, I hope, I will learn enough to take over. I am realizing now that advertising is a necessity and not a luxury if you want to sell books.

By: Susan Joyce

Susan Joyce — Tue, 24 Mar 2020 02:10:35 +0000

Good article. Inspired ideas that are right for me. Thank you.

By: Vicki Lewis Thompson

Vicki Lewis Thompson — Wed, 18 Mar 2020 16:00:03 +0000

Excellent post. I liked the graphs showing what seems to work best for most authors. I would agree with the findings. One thing that wasn’t addressed was newsletters. Not the swaps, but the author’s newsletters to readers. That’s one of my most effective marketing tools and it turns out I also enjoy it. Thanks for digging into the psychology of the process and I loved the gifs. 🙂

By: Phyllis Burton

Phyllis Burton — Thu, 12 Mar 2020 09:57:11 +0000

A lot of good advice here, but I can’t follow it through because I can’t afford it.