I just heard a podcast on Author Revolution where she interviews her PA. The Personal Assistant does A LOT of stuff, each one is different. It’s a job I could do if I were looking for a job 😀 So, I recommend searching for a PA.

Totally agree, and I would add that a specific sales goal can be a prompt to add/implement another sales tactic to improve my numbers. To some extent, more exposure can add up to more sales. Sales numbers can be prod.

Check out Jen over at Mixtus Media- she has a super affordable bundle starter pack for newsletter templates, practices and everything that might be just what you’re looking for! https://www.mixtusmedia.com/newsletter-starter-kit

I feel like this is probably out there, but may cost you a pretty penny. You could also just look into getting a personal assistant and make these a part of their allotted tasks. A marketing assistant if you will… If I had time I would totally offer to do this for you! I got my degree in business, so I actually enjoy doing this part of the “author life”.

Facebook and Instagram Ads haven’t worked well for me. I would recommend BookBub since its already only targeting readers who are looking to buy books. Half the targeting is already done for you- then from there you just narrow down by genres, categories and comp authors. You can set your budget too, so you can get more bang for your buck with the same dollars you’d have spent on Facebook.

I feel like that needs to be (and may already or be in the works) a whole post on its own. Keep an eye out for it!

One way I do this is to base my specific numbers on my past numbers. For instance instead of saying I want to sell 200 books in 2023, if I sold 150 in 2022, then I would make it my goal to sell 150 (last years total) by the end of the summer- then everything for the rest of the year is like a cherry on top, and that includes Black Friday and Christmas sales! So then I have my new goal number for next year, which will hopefully be over 200- but will for sure beat the sales number from the year before. Or set smaller goals for each promo. Like if I do a .99 e-book sale over a weekend, say I’ll be happy if I can get at least _ number of downloads. I’ll consider this campaign a success if I get _ or wont bother with this again if its under _… Hope this helps. But I am a huge advocate for setting specific goals if for no other reason than it gives you a solid line to know what YOU consider personally successful.

I, too, would like to see more information about starting a newsletter, best practices, etc. It’s difficult to find information about this without going down the rabbit hole of sales pitches that promise the world, for a cost. Talk about time wasting!