Rather than summarize each keynote or session, we’ve distilled the major themes that emerged across the programming — the big conversations that every indie publisher and author should be paying attention to right now.

Theme 1: Rethinking Publishing Models for a Shifting Market

A central thread across the event was clear: publishing success today requires flexibility and innovation.

From hybrid publishing models to strategic partnerships with powerhouse brands like Costco and Scholastic, speakers emphasized the importance of breaking away from rigid corporate molds.

Workshops on succession planning, open access, global market expansion, and creative partnerships highlighted that:

• Indie publishers need to stay nimble and inventive.
• Strategic, mission-aligned collaborations can amplify reach and credibility.
• Publishers should unapologetically lean into their unique business models, brand strengths, and community relationships.

The message was clear: whether you’re a solo author or a midsize press, the path forward demands entrepreneurial thinking and a willingness to experiment.

Theme 2: AI  — Friend, Foe, or Both?

There was no sidestepping it: AI is reshaping the publishing landscape. Conversations focused on how AI can enhance productivity — from manuscript assessments to metadata management — but also on the profound ethical, legal, and cultural questions it raises.

Key takeaways included:

• Tools like Ink Bloom are helping publishers sift through slush piles faster, but human judgment remains irreplaceable.
• Created by Humans is pioneering AI licensing models so authors and publishers can be fairly compensated when AI companies use their work.
• The Authors Guild has introduced the “Human Authored” badge, a certification that signals when a book was written by a human — meeting the growing reader demand for authentic, human-made storytelling.
• Publishers must set clear internal AI use policies and require author disclosure when AI-generated content is involved, ensuring transparency and ethical standards.

As one panelist noted, the publishing world is moving into an era where hybrid human–AI creation will be common, but it’s up to publishers to ensure that human creativity and quality stay at the forefront.

Theme 3: Copyright, Intellectual Freedom & Advocacy 

Maria Palante, President and CEO of the Association of American Publishers, delivered a keynote that reminded attendees of the deep civic responsibilities attached to publishing.

Palante stressed that:

• Copyright is not just a legal formality — it’s an economic right that underpins authors’ and publishers’ livelihoods.
• The First Amendment protects not only speech but also the right to read, publish, and distribute diverse viewpoints.
• Historical efforts to censor or limit access to works are reemerging, requiring publishers to actively defend intellectual freedom.
• The rise of AI models trained on pirated content threatens to undermine human authorship and creativity, making licensing and legal protections more urgent than ever.

Palante’s rallying cry: authors and publishers must advocate fiercely for fair copyright policies, ethical AI practices, and the long-term health of the creative ecosystem.

Theme 4: Expanding Global, Diverse & Sustainable Impact

Many breakout sessions focused on how publishers can broaden their reach and deepen their responsibility — both globally and locally.

Key focus areas included:

• Reaching non-English readers and expanding into international markets.
• Diversifying supply chains and manufacturing options to build resilience.
• Exploring environmentally responsible production methods to reduce publishing’s ecological footprint.
• Securing grant funding, sponsorships, and strategic partnerships to amplify underrepresented voices and tell richer, more inclusive stories.

Forward-looking publishers understand that growth today requires not just chasing sales, but committing to purpose, sustainability, and equity.

Theme 5: Human Connection & Community at the Core

Amid all the talk of AI and efficiency, a consistent refrain emerged: publishing is, at its heart, a human business.

From author branding and book reviews as marketing tools, to networking strategies and public speaking opportunities, the conference emphasized the enduring importance of:

• Building genuine author–reader connections.
• Investing in team development and mentorship to secure the future of the industry.
• Collaborating within the indie publishing community to amplify shared successes.

In a crowded, tech-saturated market, human creativity, authenticity, and community will continue to be key differentiators.

Final Reflection

IBPA Publishing University 2025 was both a reality check and a rallying cry. The publishing world is evolving fast, but at its heart, it remains a space powered by creativity, courage, and community.

At Written Word Media, we were proud to be a sponsor of this year’s event because we echo this sentiment and believe that books are not only a source of creativity and courage but also a powerful force for good. Supporting the authors and publishers who bring those stories into the world is at the heart of what we do, especially by helping them find their readers through effective and data-driven book promotions. We are excited to see how this industry flourishes and to continue empowering authors and publishers to share their stories with the world.

For indie publishers and authors alike, the big takeaway is this:
→ Stay nimble. Stay informed. Stay connected.

The post Key Takeaways from IBPA Publishing University 2025 appeared first on Written Word Media.

In this ultimate 2025 guide, we’ll walk you through everything you need to know from recording options and pricing models, to AI narration and distribution channels so you can confidently make your move into the audiobook market. This post builds on two of our earlier guides from 2021 and 2022, refreshed for 2025 to include the latest tools, AI options, and distribution paths available to indie authors today.

Step 1: Decide How You’ll Produce Your Audiobook

There are three main ways to produce an audiobook:

Option 1: DIY Narration (You Read It Yourself)

Narrating your own book is a popular route for nonfiction authors, where your personal voice adds authenticity. But fiction authors can do this too—just know that accents, pacing, and character voices can require more performance chops.

What you need:

• A quiet recording space

• A quality mic and pop filter (about $100–$200)

• Recording and editing software (Audacity is free!)

• Time. Expect to spend 2–3x your book’s length recording and up to 4x that editing.

Example: A 70,000-word book (~7.5 hours finished) could take 45+ hours total from recording to final mastering.

Option 2: Hire a Professional Narrator

Want a polished, listener-ready audiobook without learning the ropes of sound engineering? A pro narrator might be your best bet.

Where to hire:

• ACX

• Findaway Voices

• Author’s Republic

• Lantern Audio

Typical rates: $225–$400 per finished hour (PFH), depending on narrator experience and platform.

Pro Tip: Some platforms offer royalty share options, where you pay less upfront (or nothing) and split future earnings.

Option 3: Use AI Narration (Yes, It’s a Thing Now)

In 2025, AI-generated narration is becoming a viable, lower-cost option—especially for nonfiction or short-form books.

• Google Play Books AI Narration lets you turn your eBook into an audiobook with text-to-speech tools.

• Apple Books also offers AI narration in select genres, with improving voice quality each year.

• AI narration is fast and affordable (many tools are under $50), but may lack emotional nuance or character voice depth.

Caution for Fiction Authors: If your book includes dialogue, accents, or multiple characters, AI narration might fall flat—stick with human talent.

Step 2: Choose Your Distribution Strategy

Once your audiobook is complete, you’ll need to decide where to sell it. There are two key paths: exclusive vs. wide distribution.

Option A: Exclusive Distribution with ACX (Audible/Amazon/iTunes)

• You’ll earn 40% royalties if you’re exclusive.

• ACX handles everything: production, publishing, and distribution.

• You’ll be locked into a 7-year contract (though some authors have had success opting out after 12 months).

ACX also offers:

• Royalty Share: No upfront cost, split profits with the narrator.

• Royalty Share Plus: Pay a smaller fee upfront, split royalties.

• DIY Option: Narrate yourself and keep full control.

Royalty Breakdown with ACX:

• Exclusive: 40% of retail price

• Non-Exclusive: 25% of retail price

You cannot set your own audiobook price on ACX—Audible determines price based on length.

Option B: Go Wide with Non-Exclusive Distribution

If you want your audiobook available on Spotify, Google Play, Kobo, libraries, and more—you need a non-exclusive distributor.

Top Non-Exclusive Distributors in 2025:

Hybrid Tip: Some authors publish to ACX non-exclusively (25% royalty) and use another distributor (like Findaway) to reach other retailers. This gives you more reach—without leaving money on the table.

Step 3: Set Expectations (Time, Cost, and Royalties)

Here’s what to expect depending on your path:

Don’t forget to promote! Use:

• Your author website

• Your email list

• Audio Thicket (Written Word Media’s audiobook promo service)

• Social media and podcast interviews

Final Thoughts: Which Path is Right for You?

• Bootstrapping a first audiobook? Try narrating it yourself or explore AI.

• Got a budget and want professional polish? Hire a voice actor through ACX or Findaway.

• Want total control and global reach? Go wide with Findaway, Lantern, or Author’s Republic.

• Need help choosing? Reach out to a fellow author or indie publishing group—they’ve likely been in your shoes.

Your Audiobook Journey Awaits

Creating an audiobook may sound intimidating, but in 2025, there’s truly a path for every author and every budget. Whether you’re ready to press record yourself or partner with a pro, the opportunities for reaching more readers—er, listeners—are better than ever.

Still deciding? Drop your questions in the comments or share your audiobook experience—we’d love to hear your story.

The post From Page to Play: Convert Your eBook into an Audiobook in 2025 appeared first on Written Word Media.

You’ve written the book. You’ve pressed publish. Now you’re ready to share your story with the world. Cue the eBook promotion!

At Written Word Media, we’ve seen thousands of authors run successful promotions across Freebooksy, Bargain Booksy, Reader Reach Ads, and more. And we’ve also seen a few common missteps that can limit your promo’s potential.

But don’t worry—these aren’t dealbreakers. In fact, consider this blog post your backstage pass to a better book launch. Let’s walk through five common promo pitfalls—and how you can turn each one into a powerful marketing win.

1. Sending Readers to a Page That Doesn’t Convert

Why It Happens:

You’ve invested in a promo and driven readers to your Amazon page—yay! But if that page isn’t ready to impress, you may not get the downloads or sales you hoped for. This isn’t about perfection; it’s about making the most of your promo dollars by ensuring your book page is working with you, not against you.

How to Fix It: 

Start by making sure your cover and blurb are doing the heavy lifting:

• Does your cover match your genre?
  A thriller should look like a thriller. A cozy mystery should feel like a warm cup of tea. Browse top books in your category—does yours look like it belongs on the same shelf? Genre resonance helps readers quickly recognize that your book is exactly what they’re looking for.
• Does your description hook the reader right away?
  Think of your book blurb as the handshake before a first date. It should intrigue, excite, and give a clear sense of tone and stakes—all in just a few lines.

A quick polish on your book page can make a huge difference when new readers are deciding whether to click that “Buy” or “Download” button.

2. Picking the Wrong Price (or Not Updating It in Time)

Why It Happens:

Life is busy. And between pricing updates and promo scheduling, it’s easy to forget to double-check that your book is free for a Freebooksy promo or $5 or under for Bargain Booksy.

Why It Matters: 

We aim to make a high-intent match between readers and books. When a reader clicks on a promo, they expect the price they were promised. If it’s not right, the experience can be frustrating, and that can lead to fewer downloads or sales.

How to Fix It:

• Make sure your price is correctly set the day before your promo starts (we recommend adjusting the price in your dashboard at least 24 hours early to account for time zones and retailer lag).
  
• Choose the right pricing strategy for your goals:
  Want to boost rankings and widen your audience? Go with a free promo and aim for big download volume.
  Looking to make some revenue and recoup ad spend? Choose a bargain promo and target the sweet spot for impulse buys.

And don’t worry—our team checks every single promo before it runs. If something’s off, we’ll reach out. But things go smoother (and more stress-free) when you’ve got the pricing aligned in advance.

3. Losing Momentum Between Promos

Why It Happens:

You pour energy into setting up a Promo Stack—maybe even run a few ads—and then… pause. Totally understandable! Life happens. But momentum matters.

Why It Matters:

Consistency creates discoverability. You’re building reader recognition and feeding the Amazon algorithm every time you promote your book. It’s a lot easier to climb the mountain when you’re already halfway up, rather than starting fresh every time.

How to Fix It: 

Think in terms of cadence and rhythm. Find a promotional schedule that works for you—maybe it’s every 30 days, maybe every quarter. Just keep in mind: we require at least 30 days between promos on the same site, so planning ahead will help you keep the flywheel turning. When you find a groove that works, stick with it. Your backlist (and your sales chart) will thank you.

Even repeating the same promotion can be incredibly effective. Readers come and go, timing changes, and promotions often perform better over time as your book’s visibility grows. Visibility is a long game. It’s easier to build on momentum than to start from scratch every time.

4. Avoiding Ads Because They Feel Overwhelming

Why It Happens: 

Facebook Ads? Amazon Ads? Targeting, creative, copywriting… It’s a lot. And if you’re already juggling writing, editing, and marketing, learning an ad platform from scratch might not feel doable.

Why It Matters: 

Ads are an incredible complement to email promotions. They keep your book in front of readers beyond the inbox and help you sustain visibility, especially during and after a promo week.

How to Fix It: 

You don’t have to go it alone. With Reader Reach Ads, we manage everything for you:

• Professionally designed images
• Compelling ad copy
• Data-driven targeting
• Ongoing optimization

It’s full-service ad management—without the agency price tag. Let us handle the ads so you can focus on your next chapter (literally).

5. Not Promoting Your Promo (Before, During, or After)

Why It Happens: 

You’ve booked a promo, so you might think your job is done. But here’s the truth: your readers want to hear from you, too. Not only that, but you’ve already shelled out the money for an email promo. It’s well worth the time and effort to amplify the promotion to your existing audience. 

Why It Matters: 

Your existing audience is already primed to support you—they just need to know something’s happening! And who doesn’t love a sale?! A little extra visibility from your end can give your promo a nice boost.

How to Fix It: 

Marketing isn’t just about the promo day—it’s about what you do before and after. Don’t be shy—shout it from the rooftops (or at least your newsletter and socials):

Before and During Your Promo:

• Announce the deal in your newsletter (e.g., “My book is $0.99 this week on Bargain Booksy—get it before it’s gone!”)
• Ask readers to spread the word (they love to help)

After Your Promo:

• Follow up with a thank-you post or email
• Tease what’s coming next: another promo, a new release, a sequel?

A little planning and engagement can go a long way. Treat your promo like a celebration and your readers will show up to the party! 

The Final Word: Your Promo Is Part of a Bigger Story

You’re not just running a promotion. You’re building a career. A readership. A legacy.

These “mistakes” aren’t really mistakes—they’re learning opportunities. And every promo you run is a chance to get sharper, smarter, and more strategic.

At Written Word Media, we’re here to help you turn every Promo into progress. Whether it’s your first time or your fiftieth, we’re in your corner, cheering you on and making sure your story gets the spotlight it deserves.

The post 5 Mistakes Authors Make When Running eBook Promotions (and How to Fix Them) appeared first on Written Word Media.

From clever promo strategies to lessons learned the hard way, we’re shining a light on the real-world tactics authors are using to reach readers, grow their platforms, and get results. You’ll also learn how they’re leveraging Written Word Media products like Freebooksy and Amazon Ads to maximize visibility and build sustainable momentum.

Marketing indie books is rarely a straight line—but with the right mix of experimentation, persistence, and promo tools, you can build momentum over time.

In this edition, we’re featuring Tamara Rose Blodgett, a prolific indie author of dark and genre-blending novels whose journey from Twilight-sparked inspiration to data-driven marketer proves that creative fire and strategic thinking can go hand in hand.

Let’s dive in.

Meet Tamara Rose Blodgett: The Paranormal Plotter Whose Spark Came from a Single Line of Twilight

Tamara Rose Blodgett writes Dark Fantasy, Sci-Fi, Thrillers, PNR, and Dark Romance and with 80 novels published so far, there’s no slowing down for her. She was first influenced by a haunting line from Twilight and has been building supernatural worlds ever since.

“I was inspired by a single line in Twilight, where a villainous Italian vampire tells Edward that Bella’s blood ‘sings to him.’ That one line inspired my first book, Blood Singers, though I published Death Whispers first.”

She generally writes in the morning before noon, Monday through Friday, fueled by the right music—never silence.

“Definitely a certain type of music inspires my writing so much more than a ‘deafening’ silence.”

Marketing Strategy: From Dread to Delight

Tamara’s relationship with book marketing has evolved over the years. What once felt intimidating now sparks creativity.

“It used to be dread, but I’ve recently dove deep and gotten a very good grasp on all-things-marketing. I’m actually enjoying this side of my career—finally!”

She’s a fan of Freebooksy and promo stacks, especially when paired with Amazon Ads.

“I have been a long-time WWM user with Freebooksy and now that ‘stacks’ are available I’m in absolute love! I also use Amazon Ads very religiously. The combo cannot be beat.”

Key Tactics in Play

Here’s what’s working for Tamara right now:

• Email Promotions – Freebooksy continues to be her powerhouse promo tool.
• Promo Stacking – Tamara runs multiple book sets in strategic intervals (books 1–3 in June, 1–7 in August, 4–6 in November), which encourages momentum and “forced buys” in between.
• Amazon Ads – She’s invested significant effort into learning the ropes here—and it’s paying off.
• Soundtrack Writing – Music plays a key role in her creative rhythm, helping her stay inspired and productive.
• Tactics Skipped – She’s opted out of BookBub promos due to high cost and lack of control over ad copy.

“I haven’t bothered with BookBub in a long time because the last promo was expensive and the downloads were around 6K… and I’m not in control of my ad copy—so, no thanks.”

Results: Real Numbers, Long-Term Gains

Tamara doesn’t just rely on gut instinct—she tracks results closely, and the numbers speak volumes.

“My last promo went spectacularly well. I am still making $10–$20 per day nine months after the initial run.”

Her last promo’s results:

Downloads: 4,400 in a 2-day promo window
ROI: 3.6 cents per download
Page Reads: 20% increase within 3 days of the promo
Box Set Wins: Savage 1–3 continues to earn 2–5K page reads per day—months later

“The readers who downloaded it last June are still reading it. It’s been a marvelous return.”

And her March promo for Road Kill MC 1–3 is already showing promise:

“Page reads jumped to 3K per day, up from 1K the prior month.”

“This Is Really Working” Moment

When marketing stops feeling like a mystery and starts feeling like a creative asset? That’s the moment.

“After 3 months of really hard work to learn ads, leveraging AI for both covers, synopses, and ad copy—and whatever innovation I can grab—have inspired me to be even more creative because now I’m more relaxed in the craft.”

Challenges + Lessons Learned

Tamara is candid about her learning curve—especially when it came to Amazon Ads.

“Learning Amazon Ads has been the most challenging part of my [almost 15-year] career.”

And she’s seen the downsides of other promo platforms:

“I have tried everyone. I found their responsiveness to be too slow, too costly, and the ROI wasn’t there. I like Fussy Librarian a lot, but now they collaborate with WWM and that’s been a win.”

What’s Next: The 2025 Line-Up is Already Underway

She’s staying consistent—and playing the long game.

“I’m just writing my final book in the Through Darkness Trilogy, a dark post-apocalyptic thriller with an undertone of romance. I will then write my next preteen novella and my 12th book in the Blood Series for the 2025 line-up.”

Advice for Fellow Indie Authors

If she could do it again…

“I would have started MUCH earlier and not let being intimidated stymie my progress. Marketing isn’t impossible—it just takes time to build knowledge and skill sets. If I can do it—anyone can.”

To authors trying to build readership…

“Write every day. That must be the focus. Nothing compels a reader more than an author who consistently produces engaging work. You can market all you want, you can even have great covers—but diligently writing and producing is what will build readership.”

Tamara’s Verdict

We asked Tamara if she’d recommend Written Word Media to fellow authors:

“100% yes. The very best value out there. Especially now.”

Tamara Rose is a true indie powerhouse—balancing deep creativity with sharp strategy, staying curious, and never losing sight of the reader. From stacks to multi-book sequencing, her approach proves that success comes not just from great ideas, but from persistent execution.

Ready to Build Your Next Promo Stack?

Whether you’re launching your debut or promoting the fifth book in your series, Written Word Media can help you reach the right readers—through targeted email promos, Facebook ads, and more. Schedule your next promotion today.

The post Behind the Pen Case Study: Tamara Rose Blodgett on Finding Creative Spark in Unexpected Places appeared first on Written Word Media.

Think of them as your book’s online dating profile. If something feels off—whether it’s the wrong “vibe” or mismatched expectations—your reader will swipe left faster than you can say once upon a time.

So how do you make sure your book connects with the right readers? Let’s dig into the factors that make a book cover and blurb convert—and how to avoid the biggest mistakes many authors make.

First Things First: Genre is Everything

Here’s the deal: your book cover and blurb must align with your genre. This is non-negotiable.

Readers are savvy. They know what to expect from a fantasy novel versus a cozy mystery. If your book doesn’t look like it belongs in their favorite category, they’ll move on—no matter how brilliant your writing is.

Genre Breakdown: What Should Your Book Look and Sound Like?

Let’s break this down with some easy-to-follow guidelines for a variety of genres.

Fantasy

Cover: Bold, epic fonts. Dark moody colors, dragons, swords, magical symbols, cloaked figures. Think quests, kingdoms, and ancient relics.

Blurb Language: The language in a fantasy novel blurb should be immersive, evocative, and compelling—drawing the reader into the world of the story while highlighting the stakes and conflicts.

Here’s how to approach it:

• Use vivid, atmospheric language.
• Lean into the lore—readers love a well-built world.
• Highlight the central conflict, especially if it involves power, prophecy, or peril.

Sample phrases:

• “A kingdom on the brink of war,”
• “an ancient power awakens,”
• “a reluctant hero must rise.”

Mystery/Thriller

Cover: Dark, minimalist, sharp fonts. Shadows, fog, clues, sometimes stark pops of color. Red string and corkboard energy.

Blurb Language: In mystery and thriller blurbs, tension is everything. You’re setting up intrigue and suspense, so your language should be crisp, punchy, and full of unanswered questions.

Here’s how to approach it:

• Emphasize urgency and stakes.
• Introduce the central puzzle or crime.
• Tease, don’t tell—leave the reader hungry for resolution.

Sample phrases:

• “A chilling murder,”
• “a detective racing against time,”
• “a dark secret uncovered.”

Romance

Cover: Bright, illustrated, or intimate photographic covers are popular across many romance subgenres. Soft pastels tend to signal sweet or wholesome romance, while deep reds, rich tones, and moodier lighting often hint at steamier reads.

Blurb Language: Romance blurbs should be emotional and evocative, capturing the chemistry, conflict, and connection between your protagonists. Whether you’re writing sweet or spicy, the focus is on feelings.

Here’s how to approach it:

• Highlight the emotional journey.
• Spotlight what brings the couple together—and what could keep them apart.
• Give a hint of heat (or heart).

Sample phrases:

• “A heartwarming story of second chances,”
• “their chemistry was undeniable,”
• “a love neither expected.”

Note: Romance is a broad genre with many beloved subgenres—romantic comedies, mafia romance, historical romance, dark romance, LGBTQ+ romance, and more. Each has its own visual and tonal language. A cartoon heart on a rom-com might charm readers, but it would confuse fans expecting high-stakes passion or taboo tropes. Always research your specific subgenre to make sure your cover and blurb speak directly to that audience.

Horror

Cover: Dark, eerie tones with creepy fonts. Imagery like foggy forests, haunted houses, ominous shadows, and unsettling silhouettes.

Blurb Language: Horror blurbs should evoke dread and curiosity. They play with fear—of the unknown, the supernatural, or the human psyche—and tease the horrors waiting within the pages.

Here’s how to approach it:

• Set a foreboding tone from the start.
• Use sensory, unsettling details.
• Leave the reader wondering what lies beneath the surface.

Sample phrases:

• “A town gripped by terror,”
• “a secret buried deep—and dying to be found,”
• “she never should have opened the door.”

Science Fiction (Sci-Fi)

Cover: Futuristic fonts, spaceships, galaxies, advanced tech. Blue, black, metallic tones. Expect stars, circuits, and speculation.

Blurb Language: Sci-fi blurbs should balance world-building with human stakes. Whether you’re exploring distant galaxies or future Earth, keep the language forward-thinking and high-stakes.

Here’s how to approach it:

• Advanced technology, alien civilizations, time travel, or dystopian futures.
• Big ideas: survival, identity, rebellion, innovation.
• Grounded characters facing cosmic consequences.

Sample phrases:

• “In a world where AI rules,”
• “the last hope for humanity,”
• “a mission to save the future.”

Young Adult (YA)

Cover: Bright, dynamic, sometimes illustrated. Often character-driven, with a teen protagonist front and center. Expect energy and emotion.

Blurb Language: YA blurbs should reflect the immediacy of teen life—emotions that feel larger than life, with a voice that’s fresh, authentic, and accessible.

Here’s how to approach it:

• Themes of identity, growth, or rebellion.
• Firsts—first love, first heartbreak, first major choices.
• A clear personal or external challenge the protagonist must face.

Sample phrases:

• “A coming-of-age story,”
• “first love, first heartbreak,”
• “one girl’s fight to change her world.”

Children’s

Cover: Colorful, whimsical, and full of charm. Large fonts, cute characters, animals, fun illustrations that spark curiosity and joy.

Blurb Language: For children’s books, blurbs should be simple, cheerful, and imaginative. Whether the book is educational or entertaining (or both), speak to the sense of wonder and fun.

Here’s how to approach it:

• Address the reader or parent directly.
• Emphasize learning, adventure, or bedtime snuggles.
• Keep the tone light, warm, and full of joy.

Sample phrases:

• “A delightful adventure for little ones,”
• “perfect for bedtime,”
• “teaching kindness and courage.”

Cookbooks

Cover: Clean, crisp, with mouth-watering food photography. Minimalist titles, inviting layouts, and a dash of delicious design.

Blurb Language: Cookbooks blurbs should be practical and enticing—highlighting ease, flavor, and the type of cook who’ll benefit from the recipes inside.

Here’s how to approach it:

• What kind of meals or cuisine it focuses on.
• The skill level required.
• What makes this cookbook stand out (speed? health? comfort food?).

Sample phrases:

• “Easy weeknight dinners,”
• “a step-by-step guide to delicious meals,”
• “perfect for home cooks of all levels.”

Self-Help & How-To

Cover: Minimalist, bold titles with a calm, inviting color palette. Clean lines and clarity that speak to personal growth.

Blurb Language: Whether it’s mindset, money, or mastering a skill, these blurbs should be motivational, actionable, and full of promise. Think results-oriented, but still grounded in empathy.

Here’s how to approach it:

• Clearly state the transformation or benefit.
• Offer a glimpse of the method or approach.
• Speak directly to the reader’s needs or aspirations.

Sample phrases:

• “Learn how to transform your life,”
• “practical tips for daily success,” 
• “a guide to better living.”

 Historical Fiction

Cover: Elegant fonts, vintage color palettes, textured backgrounds. Often features period-appropriate imagery like old letters, war relics, or classic silhouettes.

Blurb Language: Historical fiction blurbs should blend emotion with authenticity—transporting readers to another time while connecting them with the characters’ emotional journeys.

Here’s how to approach it:

• Specify the time period and setting.
• Introduce the protagonist’s personal struggle.
• Weave in real events or cultural moments when possible.

Sample phrases:

• “A sweeping tale set in [era],”
• “a forbidden love during wartime,”
• “a journey through history’s darkest hours.”

Why Genre Research is Your Secret Weapon

Before you hit publish, study the bestsellers in your category. Your goal is to blend in enough to meet reader expectations but stand out just enough to grab attention.

Questions to ask as you research:

• What do the top book covers in my genre look like?
• What kinds of words and phrases keep appearing in the blurbs?
• What emotions or promises are these covers and blurbs conveying?
• If my book were sitting on a shelf next to these, would it look like it belongs?

The Book Cover and Blurb Alignment Checklist

Here’s a quick checklist to review before you publish:

• Cover Design: Does your design clearly signal your genre?
• Blurb Language: Are you using genre-specific phrases and themes readers expect?
• Tone: Does your book match the emotional journey your readers are craving?
• Comparison: Can you say, “If you like [genre], you’ll love this book”?

If you can confidently say “yes” to all of the above, you’re on the right track.

Tools to Help You Get It Right

If this all feels like a lot, you’re not alone. Many authors struggle to nail down the right look and feel, especially on their first book or when trying a new genre.

That’s why Written Word Media offers tools like:

• Email promotions to get your book in front of readers looking for exactly your genre.
• Reader Reach Ads to target readers who already love books like yours.

And suppose you’re launching a new book and want expert guidance on everything from genre positioning to promo strategy. In that case, our NewInBooks Book Launch Packages give you a dedicated launch specialist to help every step of the way. Because you should be writing—not guessing at cover design trends.

Final Thoughts: The Reader Is Ready—Are You?

You’ve done the hardest part—writing a book worth reading. Now, make sure readers can recognize that it’s for them.

Click-worthy covers and blurbs aren’t about tricking readers. They’re about making sure the right readers find you.

When your book looks and sounds like it belongs, readers are far more likely to give it a shot—and click that magic “Buy Now” button.

The post The Click Factor: What Makes a Book Cover and Blurb Convert? appeared first on Written Word Media.

Writing might be a solitary act, but a great conference can turn your solo mission into a community-powered rocket boost. Whether you’re looking to pitch to agents, soak up craft wisdom, or just hang with your fellow word nerds (our people!), here’s a hand-picked list of upcoming writing conferences for the rest of 2025.

Quick note: This isn’t an exhaustive list (the literary world is wonderfully vast!), so if there’s a conference you love that’s not listed here, we’d love to hear about it. Send us a note at info@writtenwordmedia.com, and we’ll happily consider adding it.

Let’s map out your next literary adventure:

IBPA Publishing University

May 15–17 | Minneapolis-St. Paul, Minnesota
Run by the Independent Book Publishers Association, this event is gold for indie authors and small presses. Expect actionable insights on book marketing, distribution, and the ever-changing publishing landscape.

NonfictioNOW

June 11–13 | Notre Dame, Indiana
Calling all nonfiction writers! This global conference focuses on essays, memoir, journalism, and literary nonfiction. It’s an intellectually rich space where fact meets finesse—and deep conversations happen.

SPS Live London

June 25–26 | South Bank, London
Self-Publishing School’s London conference is all about launching, scaling, and thriving as an indie author. Think practical tools, marketing know-how, and inspiration galore—with a side of tea and Thames views.

HNSNA Conference 2025

June 26–28 | Las Vegas, Nevada
Historical fiction fans, this is your jam. The Historical Novel Society North America’s event features panels, workshops, and bookish camaraderie—all wrapped in a bit of Vegas flair.

Midwest Writers Workshop (MMW25)

July 10–12 | Muncie, Indiana
A staple in the Midwest, this workshop blends top-tier instruction with friendly community vibes. Whether you’re starting your first novel or polishing your tenth, there’s something here for you.

RWA 2025 Annual Conference

July 16–19 | Niagara Falls, Ontario
Romance is in the air—and the water! The Romance Writers of America gather for panels, pitch sessions, and craft talks, all in a breathtaking location that could inspire your next love story.

Writer’s Digest Annual Conference

July 24–27 | Baltimore, Maryland
A flagship event for writers of all stripes. From keynotes to deep-dive workshops and pitch slams, this is where career-minded authors come to level up—and maybe snag that dream agent.

Killer Nashville International Writers’ Conference

August 21–24 | Nashville, Tennessee
For crime, thriller, and mystery writers, Killer Nashville is a must. It’s equal parts networking, craft, and chills—plus, you’ll be in the company of authors who know how to plot a twist.

Craft & Publishing Voyage

August 27–September 3 | London to New York
Set sail with fellow writers on this literary cruise. With a unique mix of craft instruction, publishing advice, and onboard networking, it’s part retreat, part masterclass—at sea!

WriterCon Conference

August 29–September 1 | Oklahoma City, OK
A broad-ranging conference that covers fiction, nonfiction, screenwriting, and everything in between. Expect actionable sessions, publishing tips, and a supportive author community.

NINC (Novelists, Inc.)

September 17–22 | St. Pete Beach, Florida
This conference is for established, career-focused fiction writers. Think next-level marketing strategies, industry insider panels, and tropical beachside networking. (Bring your sunglasses and your elevator pitch!)

Moonlight & Magnolias 2025 Writers Conference

September 25–27 | Norcross, Georgia
Hosted by Georgia Romance Writers, this beloved event blends Southern charm with a sharp focus on publishing and craft. It’s intimate, fun, and full of helpful sessions for all levels.

2025 Colorado Gold Writers Conference

September 26–28 | Aurora, Colorado
Run by Rocky Mountain Fiction Writers, this long-running conference supports fiction writers with pitch appointments, hands-on workshops, and community spirit set against stunning mountain backdrops.

New Frontiers in Writing

September 27–28 | Amarillo, Texas
A newer entry on the scene, this conference is geared toward pushing boundaries—whether it’s through genre, form, or storytelling approach. Ideal for experimental or speculative fiction authors.

Fredericksburg Independent Book Festival

October 4 | Fredericksburg, Virginia
This one-day book fest is part community celebration, part networking event for authors. Set up a booth, meet readers face-to-face, and connect with fellow indies under Virginia’s autumn skies.

Gotham’s Fiction Writers Conference

October 4–5 | Location TBA
Brought to you by Gotham Writers Workshop, this two-day event includes pitch sessions, agent panels, and masterclasses. Perfect for serious fiction writers looking to break in—or break out.

Florida WritersCon 2025

October 17–19 | Orlando/Altamonte Springs, Florida
From beginner workshops to master-level intensives, this con has something for everyone. Expect industry guests, networking events, and plenty of writing-focused energy.

Author Nation

November 3–7 | Las Vegas, Nevada
Author Nation is a celebration of the independent author. You’ll find marketing sessions, tech demos, and loads of opportunities to connect with fellow pros. It’s like a Comic-Con for self-pub!

Pen-Worthy Plans Ahead

Conferences are a great way to fuel your author career, find your people, and get real about your writing goals. Whether you’re seeking craft growth, business savvy, or a new writing tribe, there’s a perfect event for you on this list.

And hey—don’t forget to stack your next promo before or after a conference appearance to keep that momentum going. ( You know who to call. Cough Written Word Media Cough).

Did we miss one? If your favorite conference isn’t listed here—drop us a line at info@writtenwordmedia.com. We’re always looking to support more events that help authors shine.

The post 2025 List of Author Conferences appeared first on Written Word Media.

Whether you’re a seasoned author or just getting your feet wet in the indie publishing world, understanding how zero-cost pricing taps into human psychology can transform your book marketing strategy.

Discover why giving your book away can be your smartest sales move—and how the psychology of ‘free’ can turn curious browsers into loyal readers.

Free in the Wild: You’ve Seen It Everywhere

Free is everywhere—and it works.

Think about the last time you got a free sample or signed up for a free trial. Big brands give things away to make money. Why? Because it works.

• Gillette gave away razors to sell blades—now they’re a household name.

• Costco sees sales increase up to 2,000% during sampling events.

• Dropbox grew its user base with a simple promise: free space for referrals.

• Amazon’s Kindle Unlimited feels “free” to readers, but authors get paid.

The takeaway? If the world’s most successful companies use free to fuel growth, indie authors can too.

Why Free Works: It’s All In Your Head

Turns out, we’re wired to respond to “free” — emotionally and powerfully. It’s not magic. It’s science. The word ‘free’ doesn’t just sound good—it lights up our brains. Here’s why readers respond so strongly to zero-cost pricing.

The Psychology of Free

Let’s break it down.

1. Loss Aversion

We humans really don’t like losing things—even on things that don’t cost us anything. In one study, people chose a free $10 gift card (a $10 profit) over a $20 card that cost $7 (a $13 dollar profit).

If someone was offered to pick between getting 13 dollars or getting 10 dollars, which would they pick? Obviously, everyone would rather have 13. But if you introduce FREE into the equation the brain goes nuts and everyone picks the free option.

Free books feel risk-free. There’s no cost, no commitment—just the possibility of discovering a new favorite author.

Readers are inundated with choices. Every book is a potential gem… or a dud. That uncertainty makes them hesitant to try unfamiliar names, especially if there’s a price attached. But take away the cost? Suddenly, the risk disappears.

Now the thought process shifts from “Is this worth my money?” to “I’m missing out if I don’t get this free book!”

And because free offers often don’t stick around, readers also feel an incredible urgency to grab it now—just in case they’re missing out on something great. That emotional cocktail of curiosity, value, and FOMO (fear of missing out) is all due to loss aversion, and it makes free books incredibly compelling.

2. Scarcity & Urgency

Scarcity and urgency play directly into our natural fear of missing out—aka FOMO. When something feels limited, we pay closer attention. When something feels urgent, we act faster.

Ever walked through Costco and been handed a free sample by a smiling rep next to a dwindling tray of snacks? That’s scarcity in action. The setup is temporary. The supply is small. And the message is clear: Get it while you can. The result? Shoppers don’t just try the product—they often buy it on the spot. In fact, Costco has seen sales increases of up to 2,000% during sampling events.

This same principle applies to free book promotions. When a deal is labeled “Free today only” or paired with a ticking countdown clock (like the one shown here from a Kindle promo), it signals to readers that they need to act now—or miss out entirely.

Why does this work so well? Because “later” rarely happens. We’re all busy. We’re overwhelmed with choices. Scarcity moves people out of thinking and into doing. Adding urgency creates a window where the decision becomes easy: grab the freebie before it disappears.

You can also stack the effect by adding social proof:
“Over 1,000 downloads already today!” or “Join 500+ readers who grabbed their copy!”

These tiny psychological nudges pack a powerful punch. They transform your book from one of many options into a limited-time opportunity—and that’s the kind of framing that gets clicks.

3. Reciprocity

Humans are wired to return favors—it’s social glue.

When you give readers something valuable for free—like a well-written, fully developed book—it sparks a subtle emotional response. “That was generous… maybe I’ll leave a review, or check out their next book.”

This is reciprocity in action. It’s not about guilt—it’s about goodwill. A free book starts a relationship.

And relationships lead to momentum:

• More reads
• More reviews
• More superfans who stick around for your next launch

In fact, 87% of consumers are more likely to support a brand that gives them something in return. In your case? That “gift” is your writing. And when done right, a free book becomes the start of something much bigger.

4. Endowment Effect

 People tend to value something more once they own it or feel possession of it.

Once someone owns something—even if they got it for free—they tend to value it more. That’s the endowment effect in action.

For authors, this means that the moment a reader downloads your free book, it’s no longer just a book—it’s their book. They start to form an emotional connection.

They’ve taken that first step into your story world, and if they connect with your characters, your voice, your worldbuilding—they won’t want to leave.

That emotional investment is what drives readers to buy the next book, leave a review, or recommend your series to others.

A free download isn’t the end of the journey—it’s the beginning of a relationship.

So, How Do I Sell Books with This?

Here’s the simple, strategic play for how to leverage this strategy to make money selling books:

• Make Book 1 free – This is especially effective for series. You hook them with book 1, they buy books 2 and 3 because they have to know what happens.

• Run a promotion (we can help with that) – These email promotions get your free book in front of thousands of the right readers. Run a Freebooksy, a Freebooksy Series Promo, or a Free Promo Stack that pairs Freebooksy with other platforms that promote free books.

• Tell your fans about it – Email your list, post on socials, shout it from the rooftops. The more people who know about your promo, the more it can snowball.

That’s it. Just a few clicks and your promo is live.

No complicated marketing strategy. No weeks spent building landing pages or fiddling with ad dashboards.

You don’t need to be a marketer—you just need to get your book in front of readers.

What You Really Get When You Give a Book Away

A free book isn’t just a freebie—it’s a reader magnet.

That means it’s designed to attract new readers into your orbit.

Think of it as a no-risk invitation: a sample of your storytelling that invites people to try before they buy. And if they like what they read? They’ll stick around.

Reader magnets work best when they’re tied to a series or offer a compelling taste of your style—because once a reader is drawn in, they’re far more likely to continue the journey with you.

When you give away a book, you gain:

• Visibility
• New readers discovering your series
• Read-through to later books
• More reviews
• Algorithmic lift from Amazon and other platforms
• Mailing list growth

One free book = long-term gain.

Math Time!

Let’s Crunch the Numbers

Let’s take a closer look at how free performs compared to a $0.99 promo. Spoiler: free wins—by a landslide.

We analyzed two campaigns with similar genre, author size, and placement. The only difference? One was priced at $0.99. The other was free.

Here’s what happens:

• • 233% more impressions = More people saw the free promo. That means greater reach, better exposure, and more chances for your book to get noticed.
  • 86.7% more reviews = Free books generated significantly more reviews.
  • More reviews = better social proof = more long-term sales.
  • 238.8% more earnings = Yep, you read that right. The free promo led to over 2X the earnings—thanks to read-through, follow-up sales, and newfound fans eager for more.

  The takeaway? The overwhelmingly higher response rate on the free book changes the math entirely. Free isn’t about giving something away.

  It’s about creating momentum—and monetizing it on the other side.

  Guardrails: When Free Works Best

  So, we now know that free can be a powerful strategy, but like most things, it works best in certain scenarios. To get the most bang for your promotional and strategic buck, use free when:

  • You’re Promoting a Series

  Making Book 1 free is a proven strategy for series authors. You hook readers with the first installment, and if they’re invested in your story or characters, they’ll happily pay for Books 2, 3, and beyond.

  Tip: Use your back matter to point readers to the next book. A simple “Keep reading!” with a link works wonders.

  • You’re Offering Digital Goods

  Free works best with ebooks (and audiobooks). Why? Zero cost to you, instant delivery to the reader, and no inventory or shipping concerns.

  Paperbacks, on the other hand, come with production costs and logistics, making them less ideal for zero-cost giveaways.

  • Your Back Matter Is Optimized

  Don’t stop at “The End.” Use the final pages of your book to convert new readers into long-term fans. This is your golden moment to guide them toward:

  • Your next book (with a link)
  • Your email list (with a signup incentive)
  • A review request (“Enjoyed this book? A quick review helps others discover it!”)

  Pro tip: Keep it warm, clear, and reader-focused. No hard sell needed—just a friendly nudge in the right direction.

  TL;DR:

How Written Word Media Can Help

When you’re ready to run a free promo, we make it easy—and effective.

Whether you’re launching a new series, reviving an old one, or trying to grow your list, our tools are built to help you reach thousands of readers fast.

Freebooksy Email Promotions

• • Put your book in front of readers who are actively looking for free titles in your genre
  • High-intent audience = more downloads, more reviews, more exposure

• Your promo is sent via email directly to readers, not just tossed into the void
  

Free Promo Stacks

• • Combine Freebooksy with other top free promo platforms
  • One form, one payment—we handle the rest
  • Perfect for maximizing visibility across multiple audiences at once

• Ideal for series authors who want to drive serious download numbers in one go
  

For romance eBooks, Red Feather Romance also offers highly effective free promos.

Quick. Simple. Author-Friendly.

No complicated tech. No guessing. Just a few clicks to schedule your promo, and our team takes it from there.

You write the book. We get it into readers’ hands.

In Summary

Free works—when it’s part of a smart strategy. Ready to run a promo that makes an impact?

Visit Written Word Media to schedule your Promo Stack today. 

The post Free Promotions: The Secret Psychological Impact of Zero Cost (and How it Can Work for Authors) appeared first on Written Word Media.

At Written Word Media, providing exceptional customer service is at the heart of what we do. We’re committed to making sure you have the best experience possible, whether you’re an author using our promotional services or just getting started and need help. Our dedicated team is here to support you every step of the way.

In this post, I’ll explain how our customer service works, the different ways you can get in touch with us, and what you can expect when you do. Our mission is to make your experience as smooth and successful as possible, so you can focus on what truly matters—growing your author career.

Customer Service at Written Word Media

Our team in North Carolina is made up of empathetic and kind people who genuinely care about your success as an author! We’re here to answer all your questions—whether you’re still working on your book, feeling frustrated with a promotion, or just seeking some honest advice. We also love hearing feedback on what authors want to see from us or how we can improve because we’re all about continuous growth.

In fact, our team handles over 1,000 emails every week! That’s a lot of questions, feedback, and requests, and we’re proud to be able to assist so many authors. Each email is an opportunity for us to provide support, share valuable insights, and ensure that you have the resources you need to succeed.

We believe in responding thoughtfully and promptly, no matter the inquiry, and we see every interaction as a chance to build a stronger connection with our author community. So, whether your question is big or small, rest assured that we’re always here, ready to help you along your author journey.

How can you reach us?

There are several quick and easy ways to reach out to our team!

1. Live Chat

If you are a Gold or Platinum member, you can contact us via live chat. Log in to your Member Portal, and you should see a ‘Chat with us’ bubble at the bottom right corner. Click this to start chatting, and a team member should respond within 1 minute! Please note that our live chat is available Monday through Friday, from 8am to 4pm EST. If you reach out outside of those hours, we’ll get back to you within 48 business hours.

2. Good Ol’ Fashioned Email

You can email us directly at hello@writtenwordmedia.com or info@writtenwordmedia.com.

3. Our Contact Form

If you’re browsing our website, you can send us a message via our contact form.

4. Via Your Written Word Media Member Portal

If you’re in your Member Portal and need assistance, simply click on your name at the top right of the screen. Then, select “Contact Support.” A box will appear with a contact form (and a glimpse of our friendly faces).

Don’t have a Member Portal? Sign up for free.

You can expect a response within 48 business hours for any email or form submission.

Looking for FAQs?

If you’d like to explore our FAQs before reaching out, we have a detailed help center available here.

Final Thoughts

At Written Word Media, we’re committed to making sure your experience with us is seamless and enjoyable. Our team is always ready to support you through various channels, whether you’re looking for answers or need help with our services. We aim to provide timely, helpful, and kind responses, allowing you to focus on what you do best—advancing your author journey. Thank you for trusting us to be part of your success!

P.S. Be sure to add hello@writtenwordmedia.com and info@writtenwordmedia.com to your Contacts list so you don’t miss our messages!

The post How Customer Service Works at Written Word Media appeared first on Written Word Media.

From clever promo strategies to lessons learned the hard way, we’re shining a light on the real-world tactics authors are using to reach readers, grow their platforms, and get results. You’ll also learn how they’re leveraging Written Word Media products—like Freebooksy, Bargain Booksy, and Reader Reach—to maximize visibility and build sustainable momentum.

Marketing indie books is rarely a straight line—but with the right mix of experimentation, persistence, and promo tools, you can build momentum over time.

In this edition, we’re featuring Charles Brass, a multi-genre indie author who’s turned overnight writing sessions and email promo stacking into a repeatable strategy for growth. From overcoming marketing hesitation to seeing tangible results through various promotions, Charles shares what’s worked, what hasn’t, and what he’s trying next.

Let’s dive in.

Meet Charles Brass: The Night Owl Writer Playing the Long Game

Charles Brass writes science fiction and fantasy during overnight shifts as a hospital imaging technologist just outside Minnesota’s Twin Cities. With 11 novels, 3 novellas, and 4 short stories under his belt, he’s a prolific writer with a clear goal: get his books in front of more readers—one promo at a time.

“Marketing is the tool to get the word out about my excellent, potentially award-winning stories… even if it’s not my favorite part of the job.”

His writing routine is methodical: first drafts on a reMarkable tablet, dictated into WordPerfect, then finalized in Scrivener. That same intentionality now informs his approach to book marketing.

Marketing Strategy: Email Promotions and Consistent Visibility

Charles’s main strategy is rotating his books through email book promotion sites, focusing on exposure rather than instant sales. The platforms he uses include:

• Freebooksy
• Bargain Booksy
• Book Barbarian
• Fussy Librarian
• Book Runes / Book Sends
• KND / Book Gorilla
• NewInBooks & Subscriber Surge Giveaways

He typically stacks promos for a single book either all on one day or across a 2–3 day window, which generates the most free downloads.

“My largest free book promotion gave away 3,000 copies in three days. That generated two five-star reviews—not huge, but it’s a start.”

Key Tactics in Play

• Email Promotions – His #1 visibility driver
• KDP Select Free Days – Used to align with promo timing
• Website & Newsletter – Maintained diligently as an owned channel
• Reader Reach – Testing Facebook ads via Written Word Media’s managed platform
• BookFunnel Teasers – Distributing free samples to attract readers

Though Charles doesn’t use social media, he still maintains a consistent marketing presence by maximizing these tools and focusing on what works best for his time and energy.

Results: Modest Wins That Build Over Time

While he hasn’t had a breakout hit yet, Charles is seeing measurable results, with last month’s results looking like this:

10,000+ Kindle pages read
3,800 total orders (mostly free)
$107 in royalties
2 new 5-star reviews
Increased downloads of teaser content via BookFunnel
A slight uptick in newsletter subscribers

“I’ve heard it takes a reader seeing your book cover seven times before they buy. So that’s the goal—repetition.”

Though reviews and subscriber engagement are still a work in progress, Charles is playing the long game—building visibility through repeated exposure and growing his backlist.

Challenges + Lessons Learned

Marketing Hurdles:

Free downloads don’t always lead to reviews
Giveaways often result in low-quality subscribers
No breakout moment (yet)—just steady progress

Still, Charles sees each experiment as a step forward.

“Fortunately, I have the funds to experiment. I may pay someone to take over my marketing eventually, but for now, I’m learning and trying new things.”

What’s Next: Ads, Audiobooks & AI Tools

Looking ahead, Charles plans to test Reader Reach and Amazon Ads for one title in April. He’s also dabbling in AI-generated art (via Midjourney and DALL-E) to create covers for short stories and is considering building a home recording studio to produce audiobooks.

“I’m rewriting my first novel for a re-release with a sparkling new cover. Still having fun with my reMarkable Paper Pro, too.”

Advice for Fellow Indie Authors

“Start small. Figure out what you enjoy, what works, and see if you can mesh the two. Be prepared to invest some money—and learn the tools that can help you.”

Whether it’s generative art, promo stacking, or newsletter growth, Charles encourages authors to treat marketing as a long-term experiment—and not get discouraged by slow starts.

Charles’s Verdict

“Written Word Media helped me dip my toes into the promotion market. It’s a solid place to start. I plan to continue using the site for many years.”

Ready to Build Your Next Promo Stack?

Whether you’re launching your debut or promoting the fifth book in your series, Written Word Media can help you reach the right readers—through targeted email promos, Facebook ads, and more. Schedule your next promotion today.

The post Behind the Pen Case Study: How Author Charles Brass Uses Email Promotions to Build Long-Term Visibility appeared first on Written Word Media.

Whether you’re a coach, a consultant, a memoirist, or a niche expert with a story to tell, we’re sharing real-world advice to help you rise above the crowd and actually connect with your readers.

Here’s a recap of the key insights from Sarah’s session. Grab your favorite highlighter and notebook — there’s gold in here.

Don’t Start with “Bestseller” as Your Goal

Yes, bestseller status is shiny. But chasing it often leads to short-term, unsustainable strategies. Instead, try to:

• Start with the end in mind. What do you really want your book to do? Generate leads? Build your brand? Get you speaking gigs?

• Write with purpose. Your book isn’t just about you — it’s for your reader. Focus on the transformation you’re offering them.

“Your book might be about you, but it’s not for you.” – Sarah Bean

Know Your Reader — Like, Really Know Them

Spoiler alert: Your reader isn’t everyone.

Move beyond vague demographics. Instead, dig deep:

• What are your readers struggling with?

• Where do they hang out (online and off)?

• What have they tried already that didn’t work?

• How do they talk about their problems?

The better you understand your readers, the more your book will feel like it was written just for them.

Nail Your Hook — Before You Write a Word

Your “hook” is the magnetic message that makes people say, “I need this book.” And it should answer this sequence:

• A: What’s the problem your reader is facing?

• B: What’s your unique solution?

• C: What’s the outcome of the outcome?

For example, a book on financial freedom isn’t just about budgeting — it’s about the freedom to travel, to quit that 9–5, to finally sleep well at night. That’s what you’re really selling.

Use Your Book’s Assets as Sales Tools

It’s not just your content that matters — it’s how you present it.

• Title & Subtitle: Short, memorable, and SEO-friendly.

• Cover: It needs to pop as a thumbnail. Think contrast, clarity, and emotion.

• Table of Contents: Each chapter title should spark curiosity and highlight a benefit.

Your Amazon “Look Inside” preview? That’s prime real estate. Use it to sell the transformation.

Get Platform-Ready: Build Your Author Assets

Want to attract media, endorsements, or influencers? Then prep like the pro you are. Here’s Sarah’s checklist:

Website (even a simple one)
Social media presence
Lead magnet + mailing list
Editorial + reader reviews
Media kit
Videos of you speaking or presenting (yes, even on Zoom!)

Be ready when opportunity knocks — and have your virtual “headshots in the car.”

Leverage Other People’s Audiences

Don’t just build your own audience — borrow others (ethically, of course).

• Create a “dream list” of influencers, podcasters, and community leaders in your niche.

• Follow and engage with them before you pitch.

• Look for ways to offer value (share their content, recommend their work).

• When you reach out, be clear on what you want: a blurb, a podcast invite, a social post.

It’s a long game — relationships come first, the ask comes later.

Final Takeaway: Build First, Then Brag

Authors often think: “Once my book is out, I’ll start marketing.” But your marketing needs to start before the first word is written. Don’t wait for opportunity to knock. Set out the welcome mat. Robert Belle did just that. A numbers guy by trade, Robert is an accountant who dared to do something unexpected — he wrote a book about creativity. His goal? To help other professionals (yes, even the spreadsheet-loving ones) reconnect with their creative spark and let it fuel their careers.

His book, Blow the Lid Off: Reclaim Your Stolen Creativity, Increase Your Income, and Let Your Light Shine!, didn’t just sit quietly on a shelf. Because Robert had put in the prep work — building a website, creating resources, and thinking deeply about his message — he was ready when a major opportunity came calling: a TED Global Talk.

Not just TEDx. The big leagues.

And because he was prepared — because he built it — his talk was selected, went live, and garnered over two million views in its first year. His book sales surged. His inbox started filling up with leads. And most importantly, his message got out there.

The moral of the story? Your book is a calling card. But your brand — your platform, your prep, your perspective — is what opens the door.

So write the book. Build the funnel. Polish the pitch. Even if the “what’s next” feels uncertain.

Because when the moment comes — and it will — you’ll be ready to shine.

Bonus Resource from Sarah

Want to dive deeper? Download the free audiobook version of Self-Promote and Succeed by Book Launchers founder Julie Broad at selfpromoteandsucceed.com/audio.

Want More Content Like This?

Register for our next Speaker Series! Each month we host live Speaker Series sessions with book marketing and self publishing experts. Anyone can join the live sessions and Gold & Platinum Members can watch the recordings any time!

The post How to Stand Out in the Crowded Nonfiction Market appeared first on Written Word Media.